What must be included in a corporate social media usage policy?

1. Purpose – it must be done to reflect your corporate beliefs, culture & philosophy. 2. Scope- These guidelines include, but are not limited to, the following forms of social media like Social & Professional Networks, blogs, Micro-Blogs, Content, Social Bookmarking, Opinion Site, Multimedia Sharing, Virtual Worlds  and Social Aggregators Disclaimer  which includes Code of Conduct Confidentiality Obligations The “Terms of Use” of third party sites The local legal and ethical regulations 3. Personal Use of Social Media. This is a section where you state the company profile whether Facebook is allowed for work during office hours, etc. 4. Use on Behalf of Company XYZ. This section will include values of the staff when it comes to  engagement with the public Transparency – Honesty – Respectfulness – Add Value – Be Diligent – Stay Engaged – Protect your Privacy – Be Polite – Use Common Sense – 5. Moderation Guidelines …more

Identify the main difference between Mass Media and Social Media

  Though mass media and social media may seems like a odd couple, they are made for each other if you want a hybrid communication strategy to reach out to …more

Identifying Enneagram Types on Social Media

For simplicity, Enneagram Profiling System is the identification of personality using 9 types. Each type has their characteristics in secure and stressed situation. To catch a glimpse of the personality …more

How do I know if my company is ready for social media?

There are 8 key categories of concern for all company to be assessed before embarking on social media journey. 1.      Their Senior Management must be interested in leveraging Social Media …more

Why companies are not adopting social media?

There are 10 main reasons why many companies are not embracing social media as part of their business strategy. Interestingly, they all begin with the letters which form the word …more

Using social media as a recruitment platform for HR Managers

In the near future, no resume is complete without your Linkedin account.  These are networks which Professionals, Executives, Business Owners and Technical specialists (PMETs) deposit their resume and connections online. …more

Social Media adds value in Customer Relations Management

Social Media adds value in Customer Relations Management You get customer sentiment about your latest policy within days and able to make adjustment very quickly if needed. (chat) Customers and …more

Public relations Journalists from press and media are looking for you because they find your stories interesting online from search engine like Google and socialmention.com Your book/publication on your specialty …more

Social Media as a Marketing Channel

Social Media marketing is about marketing your products and services in a social manner. Increasingly, more people will be buying from you because 4 out of 5 of their friends …more

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