According to Social Computing Journal, a strategic approach has 5 phases: Phase 1 – Discovery In this phase, we explore three variables: 1.    People: Who are your prospects and customers, and how do they feel about your brand, service and products online? 2.    Competition: What are your competitors doing online? Where can we overtake them? [...]

Experiment different platforms. Experiment different platforms personally before doing it professionally Try a variety of social media tools Be yourself, make some friends, and share your content Device a strategic approach to social Media (more on this in the next segment) Research and Listen Find out where your audience is engaged in  and identify the [...]

The ROI of Social Media must be measured from your online presence. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base. Next, your company website must act as a portal where customers give feedback and obtain latest information. Thirdly, you must leverage on other social media [...]

Let me share with you some interesting statistics regarding the pervasive reach of social media in Singapore and the world. There are 2.4million facebook accounts registered in Singapore It will take you 500 years to finish watching all the videos on youtube today 1 in 8 married couples in America met through social media sites [...]

It is online social conversation from any content generated by people using different tools or media. Communication via social media isn’t a one to one or one to many conversation, but many to many. It is a fundamental shift in the way we communicate. The stake holders involved in such conversation can be your customers, [...]

- Do not comment on political or economic issues except within the bounds of stated company positions. – Do not disclose private company information without approval from the top. – Do not presume, comment on, or explain any position of the company relative to laws, regulations, economic issues, or government policy. – Do not disclose [...]

• Be sure all information you use is accurate. • State – but do not interpret – company policy. • Always tell the truth to the media. If you can’t tell the truth, don’t talk and don’t get caught “not talking” or saying “no comment.” • Admit you don’t know the answer to a question, [...]

No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis. There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: -          [...]

Choosing a date Try to obtain as much information as possible about internal deadlines of the media you are targeting, and schedule your press conference accordingly Try to avoid a date parallel to other events that are likely to attract considerable public interest Choosing and preparing a location: Make sure the location is easily accessible, [...]