Andrew becomes an associate trainer in SCCCI

Developing a Winsome Social Media Strategy for SMEs Date: 18 August 2010, Wednesday Time: 9am-5pm (Registration starts at 8.30am) Venue: SCCCI Conference Room, Level 2, 47 Hill Street Fee: SCCCI Member-$180; Non-member-$200 Learn about:  Overview of New Media : Content, Conversion & Communities  Aligning new media strategy to its business strategy  Identifying […]

Do CEOs have lunch at the hawker centres?

Alvin Tay Editor, Business Times IT has often been said that the best way to really get to know a city is to try the local food. This is especially true in Singapore, where hawker food says more about our fair city than a cultural tour or sale worth waiting for. In fact, you know […]

20 pitfalls to avoid when using Facebook for Branding

[slideshare id=4218781&doc=20pitfallstoavoidwhenusingfacebookforbranding-100522034626-phpapp01] Indiscriminate Tagging • Nothing is more irritating than finding ourselves being tagged to something that doesn’t concern us! Excessive Routine Group Broadcast • It will be a disaster for your brand if you use Facebook like just another broadcasting channel Posting your Product onto Competitor’s Group or Fan Page • If the owner […]