Andrew becomes an associate trainer in SCCCI

Developing a Winsome Social Media Strategy for SMEs

Date: 18 August 2010, Wednesday
Time: 9am-5pm (Registration starts at 8.30am)
Venue: SCCCI Conference Room, Level 2,
47 Hill Street
Fee: SCCCI Member-$180; Non-member-$200

Learn about:
 Overview of New Media : Content, Conversion & Communities
 Aligning new media strategy to its business strategy
 Identifying different applications for different information
 Mastering the art of conversation, instead of campaign
 Adhering to best practices and landscape of social media

[slideshare id=4864527&doc=20100818socialmediaworkshop-100729061035-phpapp02&type=d]

Implementing a Winning Social Media Strategy for your Organisation

Date: 19 August 2010, Thursday
Time: 9am-5pm (Registration starts at 8.30am)
Venue: SCCCI Conference Room, Level 2,
47 Hill Street
Fee: SCCCI Member-$180; Non-member-$200

Learn about:
 Planning the social media presence of your organisation
 Implementing the plan with right platforms and content management
 Monitoring the feedback and on different tools

[slideshare id=4864528&doc=20100819socialmediaworkshop-100729061049-phpapp02&type=d]

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Do CEOs have lunch at the hawker centres?

Alvin Tay
Editor, Business Times

IT has often been said that the best way to really get to know a city is to try the local food.

This is especially true in Singapore, where hawker food says more about our fair city than a cultural tour or sale worth waiting for. In fact, you know just how far Singapore has come in the eyes of the world when you read stories in The New York Times or Financial Times waxing lyrical about chilli crab and char kway teow; or see Japanese tourists taking photos of themselves digging into the famous Tian Tian chicken rice at Maxwell Food Centre.

It is with great pleasure then, that we present this guide to the best hawker food in Singapore – a joint effort between The Business Times and Knight Frank. The enthusiasm of our CEO ‘advisory panel’ and other top executives who took part in our weekly polls from August 2009 to February 2010 was palpable – proof that the quest for good local food transcends all socioeconomic barriers.

However, while this guide is a collection of CEOs’ hawker favourites, it is meant to be enjoyed by everyone. Whether you are a seasoned hawker fan, a new citizen, an expatriate working in Singapore, or a newly-arrived tourist, we hope you will find this book a handy reference – one that captures not just the best flavours of Singapore, but its essence as well.

[slideshare id=4862314&doc=hawker-100728220419-phpapp02&type=d]

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How to Get Sponsorship for VWOs and Publicity for Your Sponsor

I am blessed to have this course pre-approved for VCF funding for one year. All VWOs and Charities will be empowered with knowledge to connect with commercial partners in sponsorship and alliance.

The details of the course is as followed

  • Date : 6 Sep / 15 Oct / 12 Nov
  • Time : 9am to 5pm
  • Training Provider : IDEAS & CONCEPTS
  • Trainer : Andrew Chow
  • Venue : 135 Joo Seng Rd, PM Industrial Building, #05-02. Singapore 368363

Introduction :

  • Many VWOs fail to know how to approach businesses for sponsorship and publicity. Consequently, many businesses feel whenever they receive anything from VWOs, it is always about asking for money and nothing in return.
  • Sponsorship and charity is an indicator of the corporate involvement in the community, commitment to social values enabling to positioning the company as correlating with the social well being.
  • VWOs/Charities must position themselves as a important stakeholder for commercial entities to fulfil their Corporate Social Responsibility.  The power of persuasion lies in VWOs’ ability to offer publicity for corporate sponsorship of their causes.

Target Sector

  • Children, Youth and Family
  • Disability
  • Community Health
  • Elderly
  • Registered Charities
  • Institutions of A Public Character

Learning Objectives:

  • Knowing the differences and its impact on the objectives of commercial entities
  • Forming a network of ready partners before approaching businesses,.
  • Knowing basic media relations and pitching skills will help to drive publicity to the businesses while sponsoring
  • The approach of the proposal is crucial before 1st meeting.
  • Follow-up is important for feedback and subsequent partnership

Outline :

  • Fund-raising – Sponsorship vs Partnership
  • Knowing what commercial entities’ objectives
  • Get connected with a network of other supporting partners
  • Strategies to create publicity from your cause/event
  • How to structure your sponsorship proposal
  • Post-sponsorship follow-up

Investment:

  • Before VCF : $180
  • After VCF : $36

Entitlement:

  • Course Material
  • Tea Breaks

Registration : Email andrew@ideamart.com.sg – Name/Organisation/Designation/Email/Mobile/Citizenship status

Application for VCF : For all 1st-timer VWO who are applying for funding, please download the procedure here – http://www.slideshare.net/ideasandrew/vwo-training-manual


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8 things about Managing Business Ideas you should be mindful of

8 things about Managing Business Ideas you should be mindful of

  1. Do not share your ideas with anyone unless you are prepared for it to be stolen
  2. Do not force  sell it to anyone who refuse to buy them
  3. Avoid exploring ideas which are difficult to realize or implement.
  4. If your good idea is stolen, you must know how to win it back by enhancing it.
  5. You do not own any good ideas unless you see it to completion
  6. All good ideas should be tested against second-guessing, deliberation and contemplation.
  7. The difference between a great and a good idea is the person who first thought of it.
  8. Good ideas doesn’t gurantee good results

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20 pitfalls to avoid when using Facebook for Branding

[slideshare id=4218781&doc=20pitfallstoavoidwhenusingfacebookforbranding-100522034626-phpapp01]

  1. Indiscriminate Tagging • Nothing is more irritating than finding ourselves being tagged to something that doesn’t concern us!
  2. Excessive Routine Group Broadcast • It will be a disaster for your brand if you use Facebook like just another broadcasting channel
  3. Posting your Product onto Competitor’s Group or Fan Page • If the owner of the page or group reports to Facebook, you can be warned, or eventually banned!
  4. Create a Fan Page with No Fans and No Update • What’s the use of creating a Page where the Fans have nothing to cheer about the page? Remember the content is imperative for good conversation to happen
  5. Create a Personal Profile of your Company & Adding others as Friends • Facebook is for anyone who has a real “face”. If you are a person managing your brand, create a profile. Consequently create a Fan page for your company
  6. Forbidding Your Fans to Share (Feedback) Anything on Page • The main activity on social media is conversation. Who wants to be your fans when only you can talk and they can’t? Your page will become just like any other mass media.
  7. Fan Page with No Twitter, Youtube or Slideshare tabs • Fan Page is your brand’s homepage on Facebook. Leveraging its huge base to bring traffic to other platform where your brand has a presence is important
  8. Over Crowding Your Pictures with Only Your URL
  9. Deleting (Censoring) Negative Comments • Do not ever think people won’t notice it! It will be embarrassing if fans post the comments a 2nd time. Use every opportunity in finding a bridge from handling negative comments to communicate your brand further
  10. Spamming by Sending Group Private Messaging • Though this may be done on a personal level, it may result in bad personal branding and affect the image of your brand which you broadcasted
  11. Failure to Include Facebook Forecast/Growth Metrics • Forecasting and Charting growth in areas like Fan base, postings, content upload are key measurement of Social Media Branding. No measurement means no ROI!
  12. Failure to Plan for Posting Schedule on Your Page • Forecasting and Charting of Growth in membership, postings or content upload are key measurement of Social Media Branding. No measurement means no ROI
  13. Only 1 Administrator • Designating only one person to manage a page may not be able to cope with the job scope of monitoring feedback, updating, event management, etc. Having more administrators will add more variety in the form of human voices within the page. Moreover, your page will risk being dormant if the administrator’s profile is disabled for some reasons.
  14. Bad Grammar in Posts or Replies • Having social conversation doesn’t necessarily means bad grammar is cool. Anyone who maintains a page represent the brand. No company wish to associate bad English as an attribute of their brand.
  15. Lack of Monitoring through Google Analytics for Facebook link • The success rate of converting of prospects to customers from Facebook depends on analysis of web users’ behaviour on your web. Monitoring all new users from Facebook link contribute to the overall ROI of a Social Media marketing approach.
  16. No Integration With Other Web Strategies • Having a Facebook’s page is just another channel of marketing and branding. All other web strategies must be aligned, implemented and integrated with Social Media channel eg. Customer Relationship Management system, etc
  17. Failure to use Targeting option in FACEBOOK Advertising • Though Facebook is almost reaching 500 million users, its unique advertising preposition lies in the Targeting Option where you can select your target audience anything from gender to location to interest to even educational level.
  18. Under Bidding in Facebook Advertisement • Plan for a monthly budget, decide how many clicks you wish to get from Facebook users, the higher the bidding for Pay-per-Click (PPC), the more occurrence your ad will appear. Bidding the minimal will never be effective for obvious reason
  19. No Facebook Application to Engage Your Fans • Facebook is a application on social media which gives opportunity to more than 50,000 other applications. Design and Develop an application on Facebook through API to build your brand. Be creative in forming new ways for fans and prospects to interact.
  20. No Facebook Connect From your Website • Your main corporate site will not be deemed as ready for social media if you do not have Facebook Connect. • It allows users to join your site as members by allowing their profiles to be connected. • Open ID serves a similar purpose although not as effective in lead generation.
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