A new presentation Developing a Winning Exhibition Strategy

A new presentation Developing a winning exhibition strategy – This is a course for companies who have little or not … http://ow.ly/19e8uF

  1. Learning Objectives
    1. Manage exhibition as part of your corporate branding strategy
    2. Evaluate different tradeshows if they are align to your corporate objectives
    3. Plan onsite management of your exhibition
    4. Follow up on leads from exhibition
  2. Course Outline
    1. Understanding the importance of tradeshow in MICE industry
    2. Managing your timeline before Tradeshow
    3. Utilize Marketing channels of Tradeshow
    4. Onsite management of Tradeshow
    5. Evaluation of Tradeshow
  3. Incentive : Templates for all participants
    1. Trade show Time Management Tools
    2. Trade Promotion Evaluation Matrix
    3. Trade show Promotion ROI Calculator
    4. Trade show Evaluation Checklist
    5. Trade show follow up form
  4. Who should attend
    1. SME marketing managers with little or no experience in planning for an exhibition
    2. SME business owners keen to participate in overseas tradeshows
  5. Workshop Administration
    1. Date : 28 Oct 2010 (Thursday)
    2. Time : 9am to 5pm
    3. Methodology : Presentation and Discussion
    4. Venue : SACEOS Secretariat Office
    5. Entitlement:
      1. Course material
      2. Templates
    6. Fee:
      1. $80 (SACEOS Members)
      2. $120 (SACEOS Non-members)
  6. Registration Details:
    1. Email – training@saceos.org.sg
    2. Details :
      1. Name
      2. Company
      3. Address
      4. Email
      5. Mobile
      6. Industry
      7. Previous tradeshow experience : Yes / No
Pin ItFollow Me on Pinterest

Become a fan of IdeasAndrew, the coach for Personal Branding, Public Relations and Social Media

Become a fan of IdeasAndrew, the coach for Personal Branding, Public Relations and Social Media – http://ow.ly/2LMzP

a.       Social Networking

1.       Facebook – http://www.facebook.com/profile.php?id=1081391088&ref=name

2.       Windows Live – beulahsg@hotmail.com

b.      Business Networking

1.       Linkedin – http://sg.linkedin.com/in/ideasandrew

2.       Plaxo http://ideasandrew.myplaxo.com/

3.       Ning – https://www.xing.com/profile/Andrew_Chow

4.       Skype – ideasandrew

c.       Social Media Sharing

1.       Flickr Collection  - http://www.flickr.com/photos/ideasandrew/

2.       Youtube Channel – http://www.youtube.com/user/ideasandrew

3.       Slideshare – http://www.slideshare.net/ideasandrew

4.       Podomatic – http://ideasandrew.podomatic.com

d.      Social Blogging / Micro-blogging

1.       Twitter – http://twitter.com/AndrewKWChow

2.       WordPress – www.andrewchow.sg

e.       Bookmarking

1.       Delicious – http://delicious.com/Ideasandrew

2.       Bit.ly – http://bit.ly/u/ideasandrew

f.        Collaboration

1.       Wikipedia – http://en.wikipedia.org/wiki/User:Ideasandrew

2.       Meet up – http://www.meetup.com/members/11966314/

Pin ItFollow Me on Pinterest

Singles Cruise Asia (6-10 Dec) – Royal Carribean – Legends of the Sea

Below are the program itineraries for Singles Cruise Asia. The Organizer and all the Gurus have designed these programs to enhance and make your Singles Cruise Asia Vacation a memorable and a life changing experience.

Program 1 : Image & Your True Colours by Image Guru, Murshidah Said

Program 2 : The Power Of Releasing by Love Gurus, Heiko & Selina Niedermeyer

Program 3 : How to Attract The Opposite Sex – Male Only – A Male by Birth. But a Man by Choice by Date Coach, Andrew Chow

Program 3 : How to Attract The Opposite Sex – Female Only by Love Guru, Selina Niedermeyer

Program 4 : Get together to Attract The Opposite Sex by Love Guru, Selinar Niedemeyer & Date Coach, Andrew Chow

Program 5 : Brand Yourself and Be Attractive by Image Guru, Murshidah Said

Program 6 : Different stages of dating : Casual, Exclusive & Intimate by Date Coach, Andrew Chow

Program 7 : Harnessing Your Sexuality by Love Gurus, Heiko & Selina Niedermeyer

Program 8 : The Complete Transformation (R&R) – by Love Gurus, Image Guru and Date Coach

Program 9 : Speed Dating- Mix and Match, Meet & Mingle by Date Coach, Andrew Chow

Program 10 : The New You by Image Guru, Murshidah Said

Games :
Game 1 : Ice Breaker – Human Bingo by Timothy Low & Andrew Chow
Game 2 : Dance Workshop by James & Audrey Thum
Game 3 : Locks & Keys by Love Gurus, Image Guru and Date Coach

Theme Dinners :
Day 1 : Angel White Night
Day 2 : Masquerade
Day 4 : Glitzy Celebrity

Come join in the fun and learn together with us! See you on board Singles Cruise Asia 2010!

Book Now! Visit : www.singlescruiseasia.com/singapore
Email : andrew@tableforsix.sg

Information required :

1. Name

2. Passport

3. Expiry date

4. Nationality

5. DOB in full

Pin ItFollow Me on Pinterest

Branding Challenges

Are you a business owner and suffer from one of the following?
  • People don’t know about your company.
  • People don’t care about your company.
  • People confuse you with another company.
  • People have mis-perceptions about what you do.
  • You are not engaging your customers.
  • You are not enjoying media attention.
  • You are not getting the deal or funding you need.
If you answer YES to at least 3 of the above, you have a branding challenge.
Branding is business strategy; above marketing, sales, Customer Relations Management and even Public Relations.
To find out your “branding quotient”, try this test – http://www.surveymonkey.com/s/XZPHSVT
Pin ItFollow Me on Pinterest

Taggo empowers brands to recognise fans at the point of sale

Taggo empowers brands to recognise fans at the point of sale
Brands can now identify and reward fans of their Facebook Pages  at a real physical venue

Singapore, September 29 2010 – Taggo today announced the launch of its patent pending technology that empowers brands the capability to identify and reward fans of Facebook Pages in the real physical world. This allows brands to launch promotions on their Facebook Pages which can be executed immediately at a physical venue.  At the same time, brands can launch in-store promotions to turn customers into fans.

“Facebook Pages are now an essential part of the brands’ social media campaign to reach out to their customers. With Facebook Pages sprouting out by the hundreds per day, it is essential for brands to differentiate their Pages from competitors. The ability to identify and reward their online fans offline in their stores will provide these brands that edge over their competitors,” said Mr Aneace Haddad, CEO and Founder of Taggo.

“Thanking fans at the point of sale also encourages more customers to be fans. With Taggo, brands can now launch in-store promotions to provide customers with pull and push incentives to like their Facebook Pages immediately. The wide adoption of Smart Phones and Wireless computing makes it even easier for fans to like the brand’s Facebook Page on the spot, effectively turning customers into fans,” said Mr. Haddad.

A recent survey has shown that Facebook users are motivated by discounts and promotions to like a brand’s Facebook Page. MarketingProfs wrote that “Over two in five surveyed Facebook users (43%) say they “like,” or are fans of, at least one brand on Facebook. Among them, 40% say they like brands to receive discounts and promotions, whereas 39% say they do so to publicly display their brand affiliations to others.” (Source : http://www.marketingprofs.com/charts/2010/3882/facebook-users-like-brands-for-discounts-social-badging)

Brands that have signed up for Taggo include Paulaner Bräuhaus Singapore, Cafe Le Caire, Jus Salon, MaggieMoo’s Ice Cream & Treatery, Artery, The Camera Corner and SauceINK, and will be launching promotions in the coming months. Please refer to Annex 1 for quotes from the brands’ respective spokesperson about Taggo.

“Our soft launch of Taggo has shown that brands are eager to take this opportunity to thank their fans for supporting their Facebook Pages. Their promotions will also look to turn more customers into fans and provide a quick and easy customer loyalty solution,” said Mr Haddad.

Brands only need to add the Taggo app to their Facebook Pages, which allows fans to enter their preferred tap and go RFID card number. Facebook users in Singapore can choose their existing transit card to be their preferred tap and go device. Those without a local transit card can make use of TAGGO RFID stickers which will be available at participating retail stores.

At the store or venue, Taggo’s fan recognition service is built into the brand’s point of sale system or counter top PC. An RFID card reader is used to immediately identify if the customer at the store is a fan of the brand’s Facebook Page.

In summary, brands with Facebook Pages now have an easier way to identify and reward their online fans offline with Taggo. As Facebook users are motivated by promotions and discounts to join the brand’s Facebook Page, Taggo provides these brands with the capability to identify their fans at a physical venue and reward them offline with the promotions and discounts accordingly.

For additional information, please contact:

Aaron Koh
Social Media/PR
+65 9489 4557

About Taggo

Taggo’s patent pending technology brings Facebook fan recognition to the point of sale. Taggo’s tap and go feature lets customers enjoy fan benefits at real-world shops and businesses. This helps retailers attract new customers, increase their fan base, engage and communicate with more customers, and create opportunities for recommendations and referrals. Third party developers use Taggo’s APIs to create loyalty points programs, prepaid top-ups, special discounts, e-coupons, vouchers, etc. for fans of Facebook Pages.

Pin ItFollow Me on Pinterest

Portal – 2nd “P” of Persona Management

When you need an opportunity, sow an opportunity.

If you need database, why not sow a portal for different business people whom you like to connect with?

Let every connection created by your portal be a testimony of your greatness.

Are you willing to let people in your portal do business among themselves but not with you initially?

With you portal, you build a persona of a Giver.

Of course, there will be takers who take advantage of what you build, but that will only enhance your greatness as a Person.

When others steal from you, it means you have more than enough for others.

With a portal, your name is on every lip.

If you are willing to build and maintain a portal, others will come. And others will bring more of others to come.

Savvy Networking is great, provide a savvy network is grand.

Build your personal branding through your portal today!

If you have a good company website and thinking of changing it into a portal, challenge yourself with these questions”

•       How can I convert my website to a portal?

•       Who are the stakeholders in my portal?

•       How can I make them interact without me being around to facilitate?

•       How do I create opt-in database?

•       How do you I transform my portal into a brand?

•       How much viral is my portal enjoying?

•       What is a good name for your portal?

[slideshare id=5229843&doc=personamanagement-100918122130-phpapp02]

Pin ItFollow Me on Pinterest







SINGAPORE, 23 September 2010 Get a FREE ticket with the purchase of three tickets of same value*! This is a special Family Day tickets offer for WALKING WITH DINOSAURS – The Arena Spectacular from 1st – 3rd October 2010, in conjunction with Children’s Day.

In addition, six new shows have been added to the run of WALKING WITH DINOSAURS – The Arena Spectacular, the critically acclaimed ‘live’ arena show, based on the award-winning BBC Television Series. The extended run is now from 1st – 10th December 2010 at the Singapore Indoor Stadium, with tickets on sale now at all SISTIC outlets.

A Mandarin show has also been included on Thursday, 9 December, 8pm. Presented in Singapore by AEGThemeSTAR, Mr Mark Avery, CEO of AEGThemeSTAR, says, “We are very proud to be the first English-language imported “live” show of its kind to also present a Mandarin performance in Singapore. WALKING WITH DINOSAURS – The Arena Spectacular, is an engaging performance designed to thrill, amaze and yet educate, so it is relevant to have a show that caters to Singapore’s large Mandarin-speaking audience.”

Witness 20 life-like and life‑sized dinosaurs roam the earth once again – see them move, roar and feed like they did 65 million years ago – in this awe-inspiring, spectacular “live” performance as they fight for survival and supremacy!

A spectacle that cost over SGD$25 million to produce, and a year for a team of more than 50 engineers, fabricators, skin makers, artists and painters, and animatronics experts working alongside actual paleontologists to build, WALKING WITH DINOSAURS – The Arena Spectacular will bring its audience, young and old, to a whole new level of unrivaled excitement and entertainment.

*Other terms and conditions may apply.

Do not miss your chance to be mesmerized by these enthralling giants of the ancient world in this world-class theatrical performance that has played to over 5.2 million people worldwide, and broken records in arenas in over 142 cities!

WALKING WITH DINOSAURS – The Arena Spectacular


  • 5 Dec (3pm & 7pm)
  • 8 Dec (8pm)
  • 9 Dec (3pm & 8pm+)
  • 10 Dec (8pm)

+show will be performed in Mandarin

Tickets are on sale now at $38 – $148 from www.sistic.com.sg or call 6348 5555.

For more information, please visit www.dinosaurlive.com.sg

- end -

About WALKING WITH DINOSAURS – The Arena Spectacular

WALKING WITH DINOSAURS – The Arena Spectacular was originally produced in Australia by Gerry Ryan, Malcolm Cooke and Jill Bryant and is presented by The Creature Production Company.  With tours still going on in North America, Europe and Asia, WALKING WITH DINOSAURS– The Arena Spectacular is ranked #4 in the top 100 worldwide tours of 2009 by Pollstar just behind U2, AC/DC, Bruce Springsteen and the E Street Band.

Brought to Singapore’s audience by M1 and supported by the Singapore Tourism Board, tickets for WALKING WITH DINOSAURS– The Arena Spectacular will open from December 1, at the Singapore Indoor Stadium with tickets on sale now at all SISTIC outlets.

About BBC Worldwide

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has seven core businesses: Channels, Content & Production, Digital Media, Sales & Distribution, Magazines, Home Entertainment and Global Brands. In 2008/09, BBC Worldwide generated profits of £102.6 million (before exceptionals) on sales of over £1 billion. BBC Worldwide was awarded with the Queen’s Award for Enterprise in April 2009. This prestigious award for International Trade recognised the company’s substantial growth in overseas earnings and its commercial success at outstanding levels, based on 3 years’ trading results, which benefit the UK creative industries and ultimately the licence fee payer. BBC Worldwide Channels is one of seven BBC Worldwide businesses.

About M1 Singapore

M1, Singapore’s most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg

About AEG ThemeSTAR

AEG ThemeSTAR is a world-renowned producer and presenter of family entertainment, who has since 2008 toured productions in seven languages in over 40 countries. The company promotes and produces theatrical and arena productions with Walking with Dinosaurs, Cirque Du Soleil, Warner Bros., Nickelodeon, HIT Entertainment, Mattel, and Universal Studios. For more information, go to www.aegthemestar.com

Media Contact:

Word Of Mouth Communications Pte Ltd

20 Upper Circular Road

#01-28, The Riverwalk

Singapore 058416

Tel: (+65) 6338 7763

Fax: (+65) 6338 1673

Jansen Siak


Tay Shan Min


Pin ItFollow Me on Pinterest