Social Media adds value in Customer Relations Management
You get customer sentiment about your latest policy within days and able to make adjustment very quickly if needed. (chat)
Customers and prospects can sign up your mailing list with just their Facebook account and you get more information automatically than just a name / email. (Open ID)
To use social media for customer service, a change of business mind-set is needed.
Social Media won’t be a one-size-fit-all business strategy, it is not a special channel to reach out to the younger customers.
It is simply a new way of operating your business socially.
Think Content instead of beating Competition.
Think Conversation instead of just rolling out Campaigns.
Think Community instead of small groups of Company.
To have great Content, you need Creativity.
To have great Conversation, you need Continuity.
To have great Community, you need good CollaborationPin It