Social Media adds value in Customer Relations Management

Social Media adds value in Customer Relations Management You get customer sentiment about your latest policy within days and able to make adjustment very quickly if needed. (chat) Customers and prospects can sign up your mailing list with just their Facebook account and you get more information automatically than just a name / email. (Open […]

The role of social media in Public relations & Crisis Management

Public relations Journalists from press and media are looking for you because they find your stories interesting online from search engine like Google and socialmention.com Your book/publication on your specialty sells as low as 99 cents and attracts as many as 50,000 download worldwide on App store within 3 months. Your press release can add […]

Social Media as a Marketing Channel

Social Media marketing is about marketing your products and services in a social manner. Increasingly, more people will be buying from you because 4 out of 5 of their friends have said you are reliable and enjoyed a great experience with your brand. They help you to sell by giving you their “likes” and “recommendation” […]

Networking and Referral via Social Media

In offline networking, world of mouth is great. On social media, word of mouth is enormous, which is “Word of many mouths almost all at the same time” This is the what is commonly called the social media effect Your prospects; some of them you do not even know,  are telling others about you even […]

How can social media support your branding and crowdsourcing?

Social Media serves as a powerful brand communication platform especially for B2B Business. People from all over the world give your ideas on how you can improve your products and services (free consultation) Your website has more visitors and staying online much longer than before? (meaningful engagement) You are a charismatic employer which PMETs want […]

Building your Community on Social Media

There are generally 3 main types of communities within your social media network Thought leaders of your industry are the influencers of your brand. They set the tone and premise of conversation. Your peers may be your competitors or strategic partners in the business. Their presence and participation will help to build a more comprehensive […]

Master the Art of Social Media Conversation

There cannot be a good campaign without good conversation online. Many brands are too eager to use social media as an alternative to broadcast without listening to what the market want. Gather the market sentiment by following thread and other conversation. Create survey or quizzes to build new databases and study the insights for new […]

The importance of Content on Social Media

If social media strategy is a game of chess, Content will be the King on the chest board. Broadly speaking, There are 3 main types of Content : Original, Co-created and User-generated. In the Web 1.0 era, all commercial messages are taken in its entirety without question. In Web 2.0 where interactivity is the key,  […]

Top 10 Moments in 2011 – Andrew Chow

It is the time of the year again to reflect and give thanks for the past 12 months. There are just too many happy moments and breakthroughs. I will list 10 of them in 2011 and they are not in any order of importance. Speak in Learnathon 2011. In Nov, This is an amazing event, […]