The Art of Online Personal Branding

Today I conducted the pilot run of ‘The Art of Online Personal Branding” for 25 adult learners organised by CaliberLink

CaliberLink

Located at Manulife Centre along Bras Basah Road, CaliberLink has been set up to strengthen employment facilitation for PMEs. It supports WDA’s wider mission to champion life-long learning and skills upgrading, particularly among PMEs. It will do so by performing three roles:

·         A Learning Gateway

CaliberLink aims to be at the frontier of lifelong learning and professional development for PMEs. It will tap on WDA’s network of over 40 CET centres to offer quality, industry-relevant learning pathways that suit PMEs’ interests. It will also assist human resource (HR) practitioners and training professionals to plan and develop customised learning development plans and programmes.

·         An Employment Exchange

CaliberLink will also seek, screen and refer suitable PME talents based on employers’ hiring needs. Furthermore, CaliberLink will provide opportunities for employers and PMEs to meet face-to-face through tailored and engaging activities, such as recruitment events and networking sessions.

·         A One-Stop Centre

CaliberLink provides a wide range of services for PMEs to discover and prepare for their next career or new employment. Examples of such services include training advisory, career coaching, career-search skills such as resume writing as well as workshops on career planning, visumes (video resumes) and grooming.

The Art of Online Personal Branding

  • Introduction and Opening (9.00am-9.30am)
  • Overview of Social Media (9.30am – 10.00am )
  1. Differentiate the Internet and New Internet (Social Media) Age
  2. Embracing the social media lifestyle
  3. Mastering Social Media Content, Conversation & Communities
  4. Social Media Ethics and Etiquette (Managing online conversation)
  5. The Myths of Social Media
  • BREAK (10.00am-10.15am)
  • Photo Taking (10.15am – 10.45am)
  • The Platforms and Channels of Social Media (Part 1) – (10.45am – 12.45pm)
  1. FaceBook – The King of Social Networking
  2. LinkedIn – The network of connection, recommendation and sharing
  3. Twitter – The Personal Brand Directory of Social Media
  4. Youtube  – The Social Coffee shop for Social Commercial
  •  LUNCH (12.45pm – 1.45pm)
  • The Platforms and Channels of Social Media (Part 2) – (1.45pm – 2.45pm)
  1. Flickr – The Open Album
  2. Podcast : Personal On-demand Broadcast
  3. Slideshare  – The platform to share your knowledge, Sell your expertise
  4. Blog – The corporate dairy every company needs
  • Advanced Platforms (2.45pm-3.30pm)
  1. Article Submission and Crowd Sourcing Tools
  2. Social Media Monitoring : Social mention.com
  3. Social Media Aggregation : Hootsuite
  4. Social Media Knowledge Base
  •  TEA BREAK (3.30pm-3.45pm)
  •  Current applications of Social Media (3.45pm-4.00pm)
  • Social Media Etiquette (4.00pm-4.45pm)
  1. Your appearance
  2. Friending
  3. Conversation
  4. Disclosure
  5. Promoting
  6. Content Creation
  7. Sharing
  • Questions & Answers and Closing (4.45pm-6.00pm)

The 25 participants were very pro active in signing up Linkedin profile and joining the relevant groups. They even started the Caliberlink Alumni Group – http://www.linkedin.com/groups?gid=4413678&mostPopular=&trk=tyah

 

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Small Talk, Big Returns

Small Talk, Big Returns

http://entertainment.xin.msn.com/en/radio/938live/small-talk-big-returns.aspx

This is a relatively new program produced by Bharati Jagdish. The slot is is Monday – Friday, 7.48am

If you wish to catch the repeat broadcast on Monday, 5.20pm, Saturday, 12.10pm, 2.10pm, 6.10pm, 8.10pm, 10.10pm

Small talk is defined as light conversation for social occasions. But instead of talking about the weather, let’s talk about how you can translate talk into action for career and business success. How can you cultivate a service culture in your organisation, market your business with limited funds, work more efficiently and network effectively for business success. Join Bharati Jagdish and her guests as they take small talk to a new level on “Small Talk, Big Returns”.

My chat with Bharati Jagdish will be aired into a few segments from 19-25 April 2012.

  • 20 April – DIY Public Relations for Small and Medium Enterprises – How you can craft your key messages in a more compelling fashion in your media release and communications
  • 19 April – DIY Public Relations for Small and Medium Enterprises – How to get maximum publicity with limited funds
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3 Tips you should action TODAY

3 Tips you should action TODAY

Business is the concept of having value and then leveraging that value. To leverage means to magnify or multiply that value. Let me explain it in this very email. Here are 3 tips which you should action today (the value).

  1. Networking is so ‘last decade’. The next time you go to a networking event set an intention for exactly who you need to meet that night and set one or more high quality questions to get right to it. IE.

‘Hi I’m Jenny, tell me why specifically did you come to this event tonight? (Listen to the answer and see if you can help them). I specifically came with just one intention. The person I am trying to meet is … (name the qualities and role of who you are looking for). Do you know anyone personally who fits that profile? (If no..then move on..if yes then get introduced)

  1. Search Engine Optimisation. If you haven’t heard of this term then you are missing the boat big time. The modern consumer goes one place first. The Internet. Go to your own search engine and do a historical search of what you have searched for recently. You will find it’s not straightforward. If you wanted a holiday in Thailand chances are you didn’t type ‘Thai holidays’. You are more likely to have searched something like: ‘Thai holiday packages Phuket’ or ‘Best deals in Phuket 5 star hotels’ The clue to SEO is to take statements that people use and focus on them. The right SEO person is worth gold and $ in your business. It’s time you were in tune with 2012 buying habits.
  2. Gone in 60 seconds. Great movie but in our world it’s not about cars. It’s about pitching you and your business. You have a maximum of 60 seconds to gain attraction and have people wanting to engage you and know more. It’s not the quantity of what you say. It’s not even what you do. In fact it’s why you do what you do. That’s what will create all the attraction for you. If you are going for a job, it’s why you do what you do as well. People are much more attracted to purpose than they are to great ideas.

So now I have given you three pieces of ‘value’. So now it’s time to leverage by magnifying or multiplying. I am going to choose a little of each.

Some people I respect as great business minds, up to date, fun, engaging, and always connected to their hearts are running the most profound day. It’s called The ‘X’ Factor – Quantum Business Success and I am recommending that if you got value from the three tips from above then you will get immense value from the day.

Click here and find out if you have the ‘X’ factor Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and stunning bonuses for you)

In fact it’s not just a day. To really engage you, they are multiplying the value on the day by giving away absolutely free to my clients and friends, a series of webinars and a masterclass and some other really exceptional value so make sure you fully understand all the ‘X’ factor potential you have for being a real success and fast tracking your desires in 2012.

Success = value x leverage

Via the ‘X’ factor you will receive amazing value, through the add ons that value is leveraged to make sure you receive the maximum opportunity to receive and implement that value.

Click here and find out if you have the ‘X’ factor Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and stunning bonuses for you

PS: In each city there are a handful of VIP seats, which include lunch and the opportunity to one on one with the speakers.

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My first time meeting Dave Rogers

Let me tell you about my first time

The first time I ever attended an event with Dave Rogers (Asia’s leading entrepreneur coach) and Mike Handcock (best selling author, award winning speaker and entrepreneur) I was captured by their generosity, heart and truly wanting to share information with the audience.

I want you to take a day out of your 2012 and spend it with them and some other awesome entrepreneurs but first a bit more about them so you know WHY?

  • Dave is the 2007 winner of the Singapore Spirit of Enterprise Award, co founder of one of the largest entrepreneur networks in the world, an ex billion dollar bond trader who between 2003 and 2011 has coached more entrepreneurs than anyone else in Asia.
  • Mike is 100% committed to ensuring people reach their full potential in life. With 11 books, over 150 workshops and events each year, being on the board of three charities in India, Australia and New Zealand, mentioned by President Clinton for his work there, and he is the chairman of a group of companies.

Together and with some amazing experts they will be hosting a one-day event called: The ‘X’ Factor – Quantum Business School

Click here and find out if you have the ‘X’ factor Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and stunning bonuses for you.

I am personally recommending this event because I know it will be brilliant. Simply by attending it you will learn up to date, 2012 relevant information as recent as the day before the event that will effect the way you think about your business and life. Things like:

  • Quantum Networking – building a playground
  • Social Media and making money on the internet
  • Pitching your business and gaining attraction in 60 seconds
  • Dealmaking and negotiation 2012 style
  • The scale of success – the flow of business and seasons
  • The ‘X’ factor – what is it and how do you engage it
  • How people buy – 2012 decision making and the forces behind it

These guys travel the world, work in over twenty countries regularly and have some of the biggest personal networks I have come across. You wont be disappointed and because I know them I have got a superb deal for my clients and friends. Even the bonus webinars and masterclass they are putting together is worth way more than the ticket price itself.

Just do it – as NIKE says. Buy a ticket and one for a friend today.

Click here and find out if you have the ‘X’ factor Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and stunning bonuses for you

PS: There are a handful of VIP tickets in each city that give you lunch and a one on one opportunity with the speakers. Maybe you should grab one of those.

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Luxury car sales up in 2012 – Who is making all the money?

Luxury car sales up in 2012 – Who is making all the money?

Yahoo auto and Autonews have both reported a significant increase in the sales of luxury cars in the first quarter of 2012. So who is making all the money?

Forbes magazine is stating there are now 793 billionaires globally up from 691 and there net worth has risen from an average of 2.2B to 3.3B. Here are the top 5 wealth creating industries accessible to most of us as at right now.

  1. On line gaming
  2. Franchising
  3. Internet – Cloud Computing
  4. On Line Retailing
  5. Health, supplements and techniques

Even if you have a good idea that is just the start, what do you need to gain the ‘X’ factor that will take you to the top of the industry.

  1. You simply have to understand who you are. Your strengths, weaknesses and what you will and will not be motivated to do. You have to know you and most people do not.
  2. You have to be connected. If you don’t understand social media, use Facebook, You Tube and other portals you are missing out on connecting with the world.
  3. You have to get out of your neighbourhood. Think local – Act Global. More than ever before the world is a village and you have to be part of the world or someone will come into your neighbourhood from another country and set up.

Coming up, I am really excited to introduce you to an incredible one-day event. Two international experts who have coached millionaires and billionaires, plus local experts to share with you the trends of today, where the money is and how to get it. It’s called The ‘X’ Factor – ‘Quantum Business School’ and seriously, every one of my clients and friends should come. I don’t want anyone to miss out on this:

Click here and find out if you have the ‘X’ factor Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and stunning bonuses for you.

Here are just five of the sacred techniques you will learn:

  • What the cycle and flow of all business is
  • The key to wealth, which is not at all a technique or gimmick. In fact it’s available to everyone, but 99% of people never do it
  • What’s new in social media and how people are making money on the internet in 2012
  • How to analyse your current business and industry in five minutes and know what to do
  • How to make sure you choose the right opportunities and don’t waste time on the wrong ones.

Go and have a look at the event, the calibre of presenters, who they are and what they stand for and make sure you book now and cancel anything else you have on for that day.

Click here and find out if you have the ‘X’ factor   Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and stunning bonuses for you

I appreciate you and this is why I want you to get some incredible insights and set up 2012 to be your best year ever.

PS: In each city there are just 12 VIP tickets where you get to have lunch and one on one time with the speakers.

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How to Prepare yourself for Business Networking? (BFM interview 1/4)

1. ____________ where you should network.

  • Not All venues are right for all people.
  • Do your research and find the venues that make sense for your business.

2. Make a decision about which ___________________

  • You should join and which you don’t have to join in order to gain value from their events. For example, does it make sense to join a local chamber of commerce, or just go to the events that sound interesting and will most likely include people you should meet?
  • What are some of the business networks and associations do you know?
    • ________________________________________________________
    • ________________________________________________________

3. Register (RSVP) for the event and ___________ it like a meeting.

  • Many people either don’t sign up for events or sign up for them and then forget to go.

4. Determine how __________  you should be networking in a given week, month or quarter. This will help you narrow down where you should be going.

5. Develop _______________ questions you can use to ignite a conversation.

  • Try to find unique questions; don’t ask the same old “So, what do you do?” if you can help it.
  • What open ended questions can you think of?
    • _________________________________________________________
    • _________________________________________________________

6. Attend events with a plan to _________ something new. This will keep you from talking too much about yourself and your business.

7. Prepare yourself physically and mentally for the event.

  • Dress appropriately.
  • Bring business cards.
  • Turn your phone off or set it to vibrate
  • _________________________________
  • _________________________________

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Andrew Mason has “X” Factor!

Do you know who Andrew Mason is?

You have probably never heard of this guy right? Well here is his claim to fame:

  • He graduated Northwestern University in 2003 with a music degree
  • He had a delivery service called Bagel Express
  • He was a failed webdesigner who returned to being an engineer in a recording studio

Oh and by the way – He’s the Entrepreneur and Founder behind Groupon (a group buying company), which started in November 2008 and in less than two years was turning over $800m and is currently valued at around $12 Billion

So what did Mason have?

One thing for sure – initially not that many business skills – but a good idea and the ‘X’ factor.

There has been a global recession for the past two years, but even so luxury car sales are showing an increase in numerous markets. There is new wealth out there. New business success – WHY?

Here are three simple tips from some people I respect about ‘quantum business success’.

  1. No one who is a great entrepreneur has all the answers, but what they do have is seriously brilliant questions and a very good network of people to ask them to. Do you?
  2. By year three in university 50% of what you learnt in year one is obsolete. Awesome entrepreneurs constantly keep up to date with new trends and education in business and wealth creation.
  3. It’s no longer good enough to be great at what you do and how you do it. Business now wants you to be incredible at why you do it. That’s what causes all the attraction.

If you want to be up to date – at the cutting edge of what is going on in 2012 then I recommend you click on the following link. This is ‘not’ something I am hosting. It is a superb event being put together by international experts and an organisation committed to creating a new wave of really successful entrepreneurs and wealth creators. It’s fully designed to share with you what the ‘X’ factor of people like Andrew Mason is:

Click here and find out if you have the ‘X’ factor Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and some excellent bonuses for you.

I love to be entertained, enlightened, learn new things that I can apply immediately and be ahead of the competition. By attending this event, that’s exactly what I expect and what you should expect as well – profound new wisdom and techniques for 2012 and beyond that is cutting edge ‘X’ factor material.

Here is what one of the international serial entrepreneurs that will be at ‘X’ factor has to say:

“Teenagers don’t wait for anything these days – why should we? It takes people years to get a degree and sometimes tens of thousands of dollars. What we share at The ‘X’ Factor – Quantum Business School will cut through the fog and bring you wonderful new information that will fast track you to a greater level of success in 2012. Why wait – I won’t” – Mike Handcock (Award winning speaker and international best selling author)

Click here and find out if you have the ‘X’ factor Use the discount code XFACTOR059 when booking and you will be pleasantly surprised. I have organised an incredible discount and some excellent bonuses for you.

OK if you haven’t realised this is something you absolutely should attend and cancel whatever else is on – at least thanks for reading this far.

OH – and there are just a handful of VIP tickets which gives you lunch with all he experts.

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Council spot-on about leadership renewal

Council spot-on about leadership renewal

Published on Mar 31, 2012

I SUPPORT the Singapore Sports Council’s move to encourage succession planning in organisations (‘Outgoing shooting chief takes aim at Sports Council’; Sunday).

Some office bearers spend far too much time cementing their positions over a lengthy period, and for a variety of reasons.

They refuse to accept new ways of achieving goals, and spend inordinate amounts of energy shooting down good people who would otherwise be seen as ‘new blood’.

I find it ironic that some who have spoken up against the council’s rules are business people who do not seem to appreciate the value of succession planning. What’s more, the new rules do not forbid volunteers from continuing to serve in other ways on the committee, or elsewhere in the sport.

An example of good practice can be seen in the Asia Professional Speakers Singapore, an association I am active in.

Each president serves one term, and takes under his wing a vice-president who is shown the ropes and who builds his own network of people to carry on the work of the organisation the following year.

The underlying assumption is that all serving are successful people who have no time to play politics at the expense of the welfare of the members.

The vice-president still has to run for election at the end of the year, but few stand against him as he would have amassed significant goodwill and expertise. The outgoing president then serves on the exco as the immediate past president, with a much lesser role, together with some of the present exco members.

This develops a leadership culture acceptable to all, retains the expertise of some veterans, but allows the new leadership to press on with major tasks.

We still experience a ‘battle for ideas’ at times, but this is far removed from some of the despotic control some officers in Singapore associations have exercised.

If current incumbents cannot find suitable candidates, it speaks volumes about where their energy has been going instead.

If some think they are indispensable, they are probably legends in their own minds. The sooner this hubris ends, the better for sporting Singapore.

David Lim

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