Exploring Social Media in Event Marketing

Event Marketing is a necessary marketing function of every company. With the presence of social media taking over almost every aspect of business functions, how can it add value to its success?

Phase : Pre Event Management

Focus : Generate User Content!

  • Manage it! (www.eventbrite.com)
  • Update it! (www.slideshare.net)
  • Discuss it! – Early Bird Portal
  • Quiz It ! (www.proprofs.com)
  • Blog about it! (www.wordpress.com)
  • Promote It! With keywords (www.youtube.com)
  • Answer It! (www.quora.com)
  • Use Facebook and Twitter as “Usual Suspects”

 

Phase : The Event

Focus : Let’s Get Talking!

  •   #hashtag @mention RT
  •   Are you Pinterested? (www.pinterest.com)
  •   Lead generation! – QR Code
  •   Go Live! – www.ustream.com
  •   Who’s Talking? – www.socialmention.com
  •   Let’s Connect! – www.linkedin.com
  •   Share Locations! – www.foursquare.com

Phase : Post Event Management

Focus : Engage the Community!

  • Record it! – Podcast!
  • Make it Official! – www.wikipedia.com
  • Moment of Truth – www.feedbackfarm.com
  • Memory Lane – www.animoto.com
  • Submit the Story! – www.mashable.com
  • Follow up Meeting – www.meetup.com
  • Write a book! – www.smashwords.com

 

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