A few Good Men & Women from Teen Challenge (735 Old Choa Chu Kang Rd)

On 5-6 August, i had the honour to conduct a social media strategy workshop for one of the leading charities in Singapore for Youth and Rehab program – Teen Challenge.

A key factor of success in the implementation of social media is always the question of corporate readiness and stakeholders’ buy-in. Teen Challenge has risen up to the challenge in devoting 2 days for corporate training of 9 key staff.

Their objectives is to use social media to increase awareness of their brand, share their mission, vision and organisation’s objectives. The increased awareness will help them to be well-positioned as a worthy cause for charities among businesses who have little or no knowledge of their existence.

With increased awareness will come increased publicity. The public will be able to identify them and be gainfully engaged through future volunteerism and fund-raising.

Situated in the wild wild west of 735, Old Choa Chu Kang Rd, TC Dare serves as a pitstop to many in the society who are struggling with rehab and addiction problems. Everyone deserves many 2nd chances. Even the best in life will make a mistake and need a pitstop in their lives. TC Dare serves that function, how far the occupants recover and integrate with the society will depend on our acceptance.

We can do our part by giving generously to their cause, please contact Adrian Tan 67937933.

As a trainer, my company – IDEAS & CONCEPTS will donate the social media workshop/training fees back to Teen Challenge as part of our Corporate Social Responsibility (CSR) to support what they are serving.

The other stairs

Another view of badminton court

Bright colours for street soccer

The simple but neat canteen

3m fence

For more picture, please visit – http://www.flickr.com/photos/ideasandrew/sets/72157624569169681/

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