Introduction
Andrew Chow is a certified Life Coach, Entrepreneur, Speaker and Author Singapore. Andrew has spoken in many conferences to business leaders of South east Asia and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. Andrew also won many positive feedbacks from business association like Singapore National Employers Federation (SNEF) and Singapore Chinese Chamber of Commerce (SCCCI)
From his early days as a young researcher in the civil service, Andrew had experiences in various industries like MICE, Brand Management, Training and Personalised services like Dating Agency. His ebook “Romancing the Media” has helped many Small Medium Enterprises to master the art of engaging the media for publicity to bring their business to the next level.
Andrew had more than 150 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore’s leading radio station 938live – Positive Business Minute.
Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew is fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles.
The last 20 years have given Andrew numerous opportunities to create new business models, forging strategic alliances and execute Brand or Re-branding Management. Now Andrew’s passion is to Coach and Mentor other students of Life.
This blog shares many of his insights about Life, Business, Personal Branding & Publicity
Andrew, the Serial Entrepreneur
“Success to me is always a moving target. I am energized by the journey and not the destination. I envision a destination and how to get there. By the time I get there, I would be thinking of the next destination in terms of business”
Andrew, the Match Maker
“I do not think anyone is too old to look for love. As long as you believe there is someone out there for you, you should never stop looking. That special someone is also looking for you”
Andrew, the Business Coach
“Your Revelation shapes Your Vision. Your Passion drives your Action. Your Attitude determines your Altitude.”
On Smart Publicity (PR 2.0)
“In Mass Media, they set the rules, the news makers decide the stake. In New Media, you set the rules, the customers decide their take. The smart fusion of these two will create Smart Publicity ”
On Strategic Alliance
“He should also be respected by other businessmen to be someone who can forge strategic alliance even among friendly competitors. He must be someone who can balance everyone’s objectives and still be able to steer the alliance to the right direction and result in a win-win situation.
On Personal Branding
“If your life is a beautiful story, will you be the one writing it, or just a ordinary cast with a given script. If your name is like a scent, will everyone else love it or run away? If your specialty is out of this world, will you still re-invent it?. With power personal branding, you rewrite the rules, and the rest emulate you”

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