Fondly called "ideasandrew" on social media platforms, he has more than 10,000 connections.
"Success to me is always a moving target. I am energized by the journey and not the destination. I envision a destination and how to get there. By the time I get there, I would be thinking of the next destination in terms of business"
- Andrew (interview after winning Spirit of Enterprise in 2008)
"I do not think anyone is too old to look for love. As long as you believe there is someone out there for you, you should never stop looking. That special someone is also looking for you"
- Andrew (while managing Romancing Singapore Festival in 2008)
"Your Revelation shapes Your Vision. Your Passion drives your Action. Your Attitude determines your Altitude."
Andrew on the Art of Life
"In Mass Media, they set the rules, the news makers decide the stake. In New Media, you set the rules, the customers decide their take. The smart fusion of these two will create Smart Publicity "
Andrew's perspective on how to use social media and mass media together
"If your life is a beautiful story, will you be the one writing it, or just a ordinary cast with a given script. If your name is like a scent, will everyone else love it or run away? If your specialty is out of this world, will you still re-invent it?. With power personal branding, you rewrite the rules, and the rest emulate you"
Andrew on What is Personal Branding
"Connecting the dots in our lives will form our life graph;
Within a short 3 years, he has also extended his personal branding to Malaysia, Vietnam, China, Hong Kong, India and UAE.
2005 - 2009 (Event Management and Dating Agency)
Andrew's company was awarded as the Managing Agent of Romancing Singapore from 2005 to 2007.
It was the first time where a Singapore-linked campaign was managed by commercial entity to make it more vibrant and creative.
Andrew had garnered a public relation value of more than $3,500,000.00 in 2 years.
The previous working experience also enabled Andrew to work with more than 200 business associates to produce 2 memorable buying guides.
Romancing Singapore was relaunched as a social networking portal even before Facebook was popular in Singapore.
The fun experiences of managing Romancing Singapore also led to the setting up of Table For Six, a boutique dating agency in the late 2000s.
This was the time Enneagram was used extensively for personality matching and development among his client.
1999-2004 (Meetings, Incentives, Convention and Exhibition Industry)
With the completion of Suntec Convention Centre and Singapore Expo in the mid to late 1990s, Andrew was active in the MICE indsutry helping corporate client in their exhibition and tradeshow marketing.
He had many local SME giants and overseas client. His regional event coverage extended to India and Korea even though the MICE industry suffered during the post 911 days and the SARS crisis in 2003.