As a professional speaker, I am often asked to submit my bio and profile by client who wish to hire me for key note or training. In the past, I used to send them more than 10 pages of professional speaking history, testimonial, pictures of past speaking engagement, etc. These can be generated entirely from Linkedin or created from frequently updated material.
In the past, I thought the more details I provide, the higher the chance of being hired. Nothing is further from the truth. What most client require is a Synopsis usually in one or two pages of One Sheet.
How do you stand out among so many professional speakers especially when you become to the Asia Professional Speakers – Singapore (APSS)?
The details you should consider having on that One Sheet are:
1. Name and your designation
2. Five key points about yourself
3. Media Appearance
4. Book Written
5. Major and Recent Client
6. Signature Program
7. Standard Key Notes
8. Social Media / Email contacts
9. Interesting quotes
10. Client Testimony
11. Community or Charity Involvement
12. Brand Ambassadorship
13. Awards / Accolades
The purpose of Speaker One Sheet is for Personal Branding. It tells your target audience your unique value preposition. It answers their question as to Why should they be hiring you.
The design should be Clean, Crisp and Creative. Design your personal logo if possible. Stick to your usual colour, align it with your name cards, website, blog or postcards.
Below are two of my One Sheet, one from Richard Gavriel Speaker Management and the other my own design.Pin It