Social Media Crisis Develop a response strategy map for conversation Management For any business using social media for customer engagement, a response strategy map is a system of responses drawn up collectively by the entire organisation for implementation during engagement with their target audience on social media. Broadly speaking, a response strategy focuses on the [...]
10 things you must to consider when you write a book Do plenty of research and quote the sources. Let’s face it. No matter how authoritative you are in your subject. It is always good to quote other sources which agree with your finding. If you have done extensive research and benefited from stepping on [...]
My favourite are: It is said that first impression in the social media age begins with your profile picture. As a professional speaker, it is even more important to have a professional yet connecting photo in our one-page synopsis, website, blog, Faccebook page, etc. Though I have known The Makeover Inc for 3 [...]
Public relations Journalists from press and media are looking for you because they find your stories interesting online from search engine like Google and socialmention.com Your book/publication on your specialty sells as low as 99 cents and attracts as many as 50,000 download worldwide on App store within 3 months. Your press release can add [...]
Social Media serves as a powerful brand communication platform especially for B2B Business. People from all over the world give your ideas on how you can improve your products and services (free consultation) Your website has more visitors and staying online much longer than before? (meaningful engagement) You are a charismatic employer which PMETs want [...]
If social media strategy is a game of chess, Content will be the King on the chest board. Broadly speaking, There are 3 main types of Content : Original, Co-created and User-generated. In the Web 1.0 era, all commercial messages are taken in its entirety without question. In Web 2.0 where interactivity is the key, [...]
The Brand Finance plc. Global Intangible Financial Tracker League Table (GIFT), which normally releases global brand rankings in January, updated their list as of last month due to these conditions. Financial brands were the hardest hit, with banking brands losing about US$$25.9 billion (S$32.1 billion) of their brand value from January this year. HSBC has [...]
Event : Friendship with Benefits Offering : Buffer Dinner, Wine and Movie! Date : 21 Sep 2011 Time : 6.30pm – 9pm (Wed) Movie : Friends with Benefits Price : $30/pax, $55/pair if signed up with a friend. Venue : Cathay Cineleisure Level 6 – Preview Lounge Program (subject to slight change) : 6.30 – [...]
Today is a great day as I was just told that sgblog.com has accepted my requested for listing as “Ideasandrew” http://www.sgblog.com/home/detail/4588/ideasandrew.htmlAbout SgBblog About Sgblog.com Started by Singaporeans. For Singapore. They took roots in early 2004, started off as a community site and forum for Singapore bloggers to meet and get to know each other. July [...]
Finally after more than a year, I have created the portal I envisioned. A place where a community of social media savvy people can come together for exchange, testing and brainstorming of ideas for the marketplace. IDEAMART, which is the portal named after my company for Brand Communication purpose, has the following features: Core: a. [...]
