Bloggers share their hearts about their heartlander place in Singapore – Hong Kah Point

The posts from our bloggers to encourage their followers to soak in the spirit of Lunar New Year 2011 at Hong Kah Point is out! It is located at Blk 501 – 508 at Jurong West St 51.

This is a pilot project to encourage business association of all heartland centres to engage younger generation in heartland areas to rediscover the magic, fun and memories in their estates.

It will eventually lead up to Heartland Fiesta 2011 (1 Apr – 15 May).

Read about how :

The gentlemen :

1. Aussie Pete -  A Pictorial – I Left My Heart In The Heartlands – Hong Kah Point

2. Darren Ng - My Heartland – A Portrait of Hong Kah Point

3. William Tan -Hong Kah Point- The Little Chinatown in the West

4. Shaun Owyong -My Heartland Fiesta 2011- HONG KAH POINT!

The ladies :

1. Christine Ng - Girl Next Door + Panty Guide

2. Lingyi – Hong Kah Point is Hot!

3. Valentine – Eat, Shop and Play at Hong Kah Point this Chinese New Year 2011

4. Gin Wong – ginevi.wordpress.com

The official page of MyHeartLand – http://www.facebook.com/pages/My-Heartland-Singapore/137240103637

Please look for your favourite blogger’s link and vote for them by “like”

The top 3 winning bloggers will be announced by 30 Jan. They stand to win a total ang pow of $600 in cash!.

Pin ItFollow Me on Pinterest

8 Bloggers visit Hong Kah Point for Lunar New Year Shopping!

  • Hong Kah Point (HKP) is a bustling neighborhood centre with more than 100 retail shops and a food centre with 60 stalls serving up a wide variety of delicious local cuisines.
  • Visit traditional Chinese medical halls selling exotic herbs. Enter into the confectionaries and be tempted by the wide range of yummy buns, breads and pastries.
  • Curious about Chinese wedding customs and traditions? Step into Cheok Keuw Bridal Company that is one-of-a-kind in Singapore and prides itself in providing Chinese traditional dowry items and services.
  • HKP welcomes you to explore its unique retail shops and feast on its mouth-watering local delights.

www.myheartland.com.sg manages the Heartland Fiesta for the 3rd year since 2009. It will be a 6-week celebration from 1 Apr to 15 May to bring the shopping spirit into the heartland centres. Some of the major heartland centres will be participating. Hong Kah Point is the very first to commit. To raise awareness of the upcoming Heartland Fiesta, we have specially invite 8 lifestyle blogger to shop, eat and play on 15 Jan (Sat) 10.30am to 2pm

They will share their experiences on their respective blogs and cross post to My Heartland Singapore fan page. There will be a panel from organizers to determine the top 3 best post. They stand to win a total prize cash money of $600.

The final judging criteria are:

i.    Content of shopping experiences (50%)

  • EAT
  • SHOP
  • PLAY

ii.    Creativity of photo, video, animation or soundcast (35%)

  • Shops
  • Goodies/Products
  • Fun/entertainment
  • Food
  • People

iii.    Number of Likes given to their post on the fan page (15%)

These bloggers are :

They will be submitting their posts by 21 Jan, and the results will be known on 28 Jan.

Heartland Retail Business is a social business. Social business needs social brand ambassadors to advocate via social media to be effective and relevant in the face of increasing competition from shopping malls in town.

Hopefully, more heartland centres will be motivated by our pilot run and join hands to celebrate the Heartland Fiesta 2011. More blogger events will be coming our way in the next 10 weeks.

Calling all lifestyle bloggers, if you are keen to be invited for the next shopping party, please drop me a note – andrew@ideamart.com.sg with your Name, Mobile, Email and blog

Pin ItFollow Me on Pinterest

Effective Social Media Strategies (Case Studies)


I am invited to speak on the “Effective Social Media Strategies” on 31 Jan – 2 Feb at the Social Media Enterprise Forum in Dubai, UAE.

Effective Social Media Strategies
• Fan recognition vs Fan acquisition
- Taggo.me – new recognition strategies for retail
- Response Strategy Map
• Community Awareness through Community Advocates
- Walking with Dinosaurs Project
- Mary Chia’s Wellness Program for Men
- Samsung LG – Life’s Good!
• The Art of Aggregation

I can be contacted for consultancy – andrew@ideamart.com.sg

[slideshare id=6501342&doc=sme7jan-110110002607-phpapp01&type=d]

Pin ItFollow Me on Pinterest

Walking with Dinosaurs – A Small step for Andrew, A Big Leap in using Social Brand Ambassadors

Who says “Walking with Dinosaurs” is just for children? The adults love them just as much especially when they stand 9m tall with heads almost touching the ceiling of the Singapore Indoor Stadium. On 1 Dec, 4000 people were among the very first group to watch the international acclaimed theatrical production – Walking with Dinosaurs. It was here in Singapore for 20 shows in 12 days (2 days break)

It is also the first time, a international company has budget for social media brand management and my company was awarded to manage the social campaign for 3 months. My allotment was 200 tickets, about 5% of the entire stadium on the very first night. 40% of them were given to charity (yes, I believe we are blessed to be a blessing to others).

Some of the VIPs created many wonderful user-generated content which help to promote Walking with Dinosaurs. The show ended just last weekend will be in Hong Kong from 22 Dec – 2 Jan.

This is the first time I have activated so many social brand ambassadors and the result has been great! Social business should leverage on social media for effective marketing and positioning.

It was such a good show that even our Prime Minister Lee and wife went on 11/12 to watch it

My VIP list on 1 Dec includes:

1. Merry Riana and family (check out her youtube video on Walking with Dinosaurs)

2. Magicbabe, JC Sum and Adeline

3. My good friend and great portrait artist Ocean and family

4. Joe Augustin and family

5. Aaron and family

6. Valerie Song and family

7. Samson and family

8. Annie Chan and friend

9. Estelle and friends ( Check out her home-made “promotional” video)

10. Willy Foo and friends (check out Willy’s wonderful pictures on Walking with Dinosaurs which I think is one of the best)

11. Karen Goh and family

12. Jenny Liew and family

13. Ellian and family

14. Gladys Chung and partner

15. Sharon Tan and partner

16. Valentine Low

17. Felicia Wang

18. Gavin Choo

19. Gin Wong (check out her blog)

20 Danny Pang & Family

21. Sebestian and girlfriend

22. Eric Feng and friend

23. James Leong (my NLP instructor) and family

24. Simon Foo and family

25. Cris Lu and her mother

26. Timothy and family + relatives

27. Last but not least my mother

Companies

1. Bole Business Consultancy (proud owner of www.myheartland.com.sg)

Charity

1. Staff and client of Young Women Christian Association

2. Staff and client of Student Care Services

3. Staff and client of Lutheran Community Care Services + 2 lucky draw winners from 19 Nov Golf event.

4. Staff and client of Singapore After Care Association

5. Staff and client of WINGS

6. Staff and client of Restroom Association of Singapore

7. Staff and client of B Well

Here are some of them captured on pictures

[youtube=http://www.youtube.com/watch?v=x0gjab7k6Ow&fs=1&hl=en_US]

Pin ItFollow Me on Pinterest