Brand Advocate

Bloggers share their hearts about their heartlander place in Singapore – Hong Kah Point

Posted by on January 22, 2011 at 7:06 pm

The posts from our bloggers to encourage their followers to soak in the spirit of Lunar New Year 2011 at Hong Kah Point is out! It is located at Blk 501 – 508 at Jurong West St 51. This is a pilot project to encourage business association of all heartland centres to engage younger generation [...]

8 Bloggers visit Hong Kah Point for Lunar New Year Shopping!

Posted by on January 16, 2011 at 12:06 am

Hong Kah Point (HKP) is a bustling neighborhood centre with more than 100 retail shops and a food centre with 60 stalls serving up a wide variety of delicious local cuisines. Visit traditional Chinese medical halls selling exotic herbs. Enter into the confectionaries and be tempted by the wide range of yummy buns, breads and [...]

Effective Social Media Strategies (Case Studies)

Posted by on January 10, 2011 at 3:34 pm

I am invited to speak on the “Effective Social Media Strategies” on 31 Jan – 2 Feb at the Social Media Enterprise Forum in Dubai, UAE. Effective Social Media Strategies • Fan recognition vs Fan acquisition – Taggo.me – new recognition strategies for retail – Response Strategy Map • Community Awareness through Community Advocates – [...]

Walking with Dinosaurs – A Small step for Andrew, A Big Leap in using Social Brand Ambassadors

Posted by on December 17, 2010 at 3:29 pm

Who says “Walking with Dinosaurs” is just for children? The adults love them just as much especially when they stand 9m tall with heads almost touching the ceiling of the Singapore Indoor Stadium. On 1 Dec, 4000 people were among the very first group to watch the international acclaimed theatrical production – Walking with Dinosaurs. [...]