Thoughts on 'Singapore Polo Team's Trunks "Inappropriate"" report

There are several lessons we can take away from this episode. 1. Do not assume. When in doubt, always seek official approval. Creativity needs Approval too. There are clear guidelines on the use of state flag, crest and even Merlion symbol owned by Singapore Tourism Board. 2. The brand identity can be expressed in many […]

Branding Challenges

Are you a business owner and suffer from one of the following? People don’t know about your company. People don’t care about your company. People confuse you with another company. People have mis-perceptions about what you do. You are not engaging your customers. You are not enjoying media attention. You are not getting the deal […]

2 VWOs believe in Branding will take them to the next level

Ms Joyce Chan from Teen Challenge and Mr Daniel Ang from Luthern Community Care Services completed the 1st ever Social Branding for NPO workshop from 21-23 July. They believe Brand Execution through strategic communication via the Mass Media and Social Media will help them to: 1. Raise Awareness 2. Increase donation over time 3. Enlarge […]

Can Branding Strategy works for Charity or Voluntary Welfare Organisations in Singapore?

Can Branding Strategy works for Charity or Voluntary Welfare Organisations in Singapore? Teen Challenge Singapore and Lutheran Community Care Services seems to think so. Both their Executive Directors came for the 1st ever ‘Social Branding for NPOs” course developed by me for National Council of Social Service. Over the next 3 days, we will explore […]