Build Your Personal Brand online with EzineArticles

Original : http://ezinearticles.com/benefits/

What Can EzineArticles.com Do For You?

EzineArticles.com is a matching service — bringing real-world experts and ezine publishers together.

Expert Authors & Writers are able to post their articles to be featured within the site. Our searchable database of hundreds of thousands of quality original articles allows email newsletter publishers hungry for fresh content to find articles that they can use for inclusion within their next newsletter (up to 25 articles per year per our Publisher TOS).

What Makes The EzineArticles System Unique?
Your articles are managed by our proprietary management software designed to give you maximum exposure to our loyal audience of hundreds of thousands of daily visitors and our email newsletter publisher audience who EACH have thousands, tens of thousands or even hundreds of thousands of email list members of their own. That means your original articles and expertise may be exposed to hundreds of thousands or even millions of people rather than waiting passively for someone to syndicate it on yet another website with no traffic.

What is EzineArticles.com?

  • User-obsessed: Decisions are made around providing a positive experience for our users.
  • Speed-obsessed: We’re never satisfied and continually invest in new resources to deliver a faster surfing & using experience.
  • Innovative platform that allows experts to share knowledge, expertise, wisdom and receive traffic back to their website in return.
  • Quality-focused, operationally efficient and metrics driven.
  • Takes a holistic view to ensuring that those who refer traffic to us, look good to their users for having done so.
  • Source of expert content in the form of short, informative and educational or entertaining articles.
  • A site that only accepts original articles where the author has an exclusive right to the content.
  • Perfect for email newsletter publishers looking for content they can syndicate for the benefit of their members.
  • Advertising supported so that our core services to the market can be FREE.
  • Listens Well…We thrive on user/member provided feedback as this significantly shapes our future features/services.
  • Run by a small team of humans that care a great deal about providing great service.

What You Get For Sending In Your Best Quality Original Articles:

  • Boosts Your Personal and Business Credibility:
    Getting published in EzineArticles.com boosts your credibility and begins the trust cycle with your readership. For many authors, being listed with EzineArticles.com is an excellent way to get started, especially if you are a published author or hope to be published soon. There is a book inside each of us waiting to come out.
  • Builds Brand Equity & The Brand Called You:
    Having your articles featured in EzineArticles.com builds brand equity for you, your business, and your expertise. It begins or reinforces in your customers’ and prospects’ minds what you can do for them.
  • Surges in Traffic to Your Website Like No Other Site Can Deliver:
    This is caused by the ezine publishers who come to our site throughout the year to pick up quality articles for their email newsletter or website in addition to our end-user base of millions of people who are looking to immediately benefit from your expertise. When your articles get picked up for reprints, you will often get a surge of traffic as your articles are introduced to their email list members or audience.
  • Massive Exposure To The Hundreds of Thousands of Unique Visitors That Come To EzineArticles.com Daily:
    Your articles may be viewed by the (MILLIONS of visitors) that use our site every month! We work very hard to deliver a positive, fast and end-user obsessed experience that keeps our fan base returning for more.
  • Receive Quality and Relevant Leads to Your Website:
    People who read your articles and click on your link(s) found in your Resource Box at the end of each of your articles are highly-qualified prospects by the very nature of how they found your website.
  • 7-10 Times More Effective Than Regular Advertising:
    You become known as the expert by your article and this endears potential customers to you before they even visit your website. There is no better way to “pre-sell” your prospects than article marketing.
  • You’ve Got A Head-Start on The Reciprocation & Trust Cycle:
    Your prospects are pre-sold as you have already begun the reciprocation cycle by giving first, through your expertise in your articles. When they visit your site, your qualified prospects will already know something about you and feel endeared to reciprocate, or at least check out your products.
  • Market Your Business With No Face-To-Face Selling:
    Having your articles in EzineArticles.com allows them to pre-sell your ideal target prospects without you having to make any cold calls or face-to-face sales appointments to sell your products or services. It’s not so much about making sales directly as it is qualified lead generation. We get the pre-qualified visitor to your website and then it’s up to you to convert or monetize those visitors.
  • You May Receive Free Ads in Targeted Ezines:
    Your author Resource Box at the end of the body of each of your articles acts as an advertisement for your business. When ezine publishers come to our site to pick up and reprint your articles to their newsletter base, you essentially get free ads in their newsletter. The better quality you put in your article, the higher your chances are of increased distribution by the ezine publishers who use our site to find quality content to send to their thousands or perhaps even tens of thousands of permission-based members.
  • To Be Recognized as an Expert Author:
    When your articles are accepted in EzineArticles.com, you become recognized as an EzineArticles expert author. This adds prestige and perceived value by others when they view your articles in our site.
  • Editorial Integrity – Your Articles Share Expert Company:
    Every single article submitted by the tens of thousands of expert authors who call our site home for their articles have been reviewed by our human editors who double check each article for quality (grammar, spelling, no dead links, etc). This ensures the company your articles keep has integrity.
  • Improve Your Sales: (even if you’re only selling an “idea”)
    While this is not the only reason you should submit your articles to EzineArticles.com, it is a great one. It does not matter if you are selling products, services, or an even an “idea”. EzineArticles.com can help improve your sales by bringing your business quality traffic and leads via the links in your resource box below the body of your article. Article visitors often turn into customers.
  • Optimize The Promotional Mileage Out of Your Existing Article Archive:
    If you have already produced a series of quality articles, why not submit them to our expert community to get even more ROI from your efforts?
  • Find Customers That You May Have Not Been Able To Reach Before:
    Every article you submit to EzineArticles.com is like casting a wider net to reach new customers and traffic that would have never found your articles or website before.
  • Get Continual Traffic To Your Website For Many Years To Follow For Free:
    In the majority of cases, your articles will be in EzineArticles.com for at least an initial 180 days (6 months); however, many ezine publishers and webmasters who pick up your articles for reprints, including your resource box, will display your articles and links for many years. This means surges of traffic this year and many random spikes and continual traffic over the next decade. We have no intentions at this time to remove any articles after the 180 guaranteed-inclusion days, but reserve the right to keep our site fresh by removing articles that are no longer current.

What Makes EzineArticles Unique?

Your articles may be picked up by hundreds to thousands of highly-targeted content-hungry ezine publishers who EACH have thousands, tens of thousands or even hundreds of thousands of email list members of their own. That means your article and expertise may be exposed to hundreds of thousands or potentially even millions of people.

“EzineArticles.com is the Mothership of Article Directories” said Jason Potash. While it’s true that we started out as an “article directory,” we have evolved beyond a simple directory because, hey… let’s face it, anyone with a few bucks can whip out a new article directory! …and the net is littered with competitors who thought they could get rich quick by launching an article directory, but as soon as they discovered that you can’t get rich quick, they often abandoned their own sites or give them a very low priority.

At EzineArticles.com, we take your expertise, your quality original articles, and your membership with us very seriously. Our seasoned management team is backed with more than a dozen full-time team members committed to making you look good. Combine this with our obsession with delivering you a fast user experience that becomes more intuitive by the week and we know you’ll be able to get a quality return on your time when you register for your free starter account and submit your articles today.

Top 9 Reasons Why You Should Submit Your Articles To EzineArticles.com Now:

  1. Increase Your Product or Services’ Sales – the bottom line justification to submit your articles today!
  2. You benefit from the last 7 years of credibility and trust building that we’ve done to EzineArticles.com in the marketplace; Hundreds of thousands of unique visitors who come to our site daily may be able to find your articles.
  3. Ezine publishers pick up relevant articles from our site for publication in their niche email newsletters and websites. You can only benefit from this if your articles are in our site.
  4. Build brand equity & exposure. You may even find yourself published in someone else’s book because of having your article found in our site!
  5. You may also find new joint venture partners who are introduced to you via your articles in our site.
  6. Your articles join good company along with the other thousands of experts who share your editorial integrity/quality.
  7. Get traffic spikes over the coming months and a continual level of traffic for years to your website — all because your articles are listed in EzineArticles.com!
  8. Your articles will be sent to our high traffic EzineArticles.com RSS Feed. RSS stands for Really Simple Syndication and it makes it easy for ezine publishers and webmasters to get immediate notification when your articles are added to our site.
  9. Your articles will be sent to one of our over 400+ niche daily email alerts that notify our permission-based email list members whenever new articles are available that match their unique interests.
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Thoughts on 'Singapore Polo Team's Trunks "Inappropriate"" report

There are several lessons we can take away from this episode.

1. Do not assume. When in doubt, always seek official approval. Creativity needs Approval too. There are clear guidelines on the use of state flag, crest and even Merlion symbol owned by Singapore Tourism Board.

2. The brand identity can be expressed in many ways. On national day, people paint their faces with our state flag and it is totally acceptable as part of the celebration. Showing patriotism is great as long as it is at the right places (no pun intended)

3. Let’s be practical, these wonderful swimming trunk of the Water polo team will be a collector’s item now. They should auction it for public funding in 2011. How often do you get to keep a set of items with National identity and yet deemed inappropriate?

4. Body anatomy. Are our private parts more inferior to our faces? After all both are just parts of the body. why is it that we can paint it and not wear it? A thailand’s journalist wrote “The red and white trunks feature elements of Singapore’s national flag, five stars and a crescent moon jutting up from the groin, leaving a somewhat unfortunate impression.” What if I paint our state flag on my face and frown the whole time, will this also constitute a “unfortunate impression”?

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Singapore Polo Team’s Trunks “Inappropriate”

Reported : Friday, 26-November-2010

http://www.cbsnews.com/stories/2010/11/26/ap/strange/main7091371.shtml

http://www.telegraph.co.uk/news/worldnews/asia/singapore/8161839/Singapore-water-polo-team-in-hot-water-over-trunks-design.html

Singapore rebuked its national water polo team for wearing swim trunks that feature an “inappropriate” likeness of the city-state’s flag.

The trunks, which were designed by members of the men’s team currently competing in the Asian Games in Guangzhou, China, show the flag’s white crescent moon jutting up from the groin area with five stars to the side on a red background.

“Unfortunately the team did not seek our advice on the use of the crescent moon and stars when they designed their swim trunks,” the Information Ministry said in a statement Thursday. “We would have told them that their design is inappropriate as we want elements of the flag to be treated with dignity.”

The ministry, which normally evaluates the use of the flag on uniforms on a case-by-case basis, declined to specify which part of the design was objectionable.

The trunks sparked a controversy in the local media and on Internet message boards, with some offended by the use of the national flag while others were amused at the furor.

Asian Games rules stipulate that a team’s uniform cannot be changed in the middle of the tournament, so the government will allow the water polo players to wear the trunks when they play Kuwait on Thursday for fifth place. The team apologized and said it would retire the trunks after the Asian Games.

“We didn’t have the slightest intention to do anything funny on our trunks to insult Singapore,” team manager Samuel Wong, who helped design the trunks, told the Straits Times.

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Branding Challenges

Are you a business owner and suffer from one of the following?
  • People don’t know about your company.
  • People don’t care about your company.
  • People confuse you with another company.
  • People have mis-perceptions about what you do.
  • You are not engaging your customers.
  • You are not enjoying media attention.
  • You are not getting the deal or funding you need.
If you answer YES to at least 3 of the above, you have a branding challenge.
Branding is business strategy; above marketing, sales, Customer Relations Management and even Public Relations.
To find out your “branding quotient”, try this test – http://www.surveymonkey.com/s/XZPHSVT
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Brand Communications via Social Media Public Relations

[slideshare id=5075137&doc=brandcommunicationsviasocialmediapr-100828064832-phpapp02]

On 24 Aug, I was invited to speak at strategic online PR and Media Relations Forum organised by T.U.N. International Pte Ltd on Brand Communications via Social Media Public Relations.

  1. Content – Management of information on different platforms
  2. Conversation – Social Media PR best practices
  3. Community – The importance of creating social networking portals for online PR
  4. Power, Influence and Reach : Mass Media vs Social Media

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Mine the Links for the real Gems

How you, the hiring manager, can use social-media networks to support your recruiting efforts and pick winners.

- Brand yourself as an employer of choice

- Look beyond the referral

- Check status updates

- Check for thought leadership

- The power of networking

- Narrowing your search

- Targeting different levels

- Forming alliances

For the details of this article, please look out for Human Resources Magazine, August 2010 issue, page 47.

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The intricacy of Brand Identity or Image association

The concept of flying or going smooth and easy is often exploited to depict nature, speed and efficiency by many marketers.

In this case, the picture on the left is an advertisement from SMRT on GO GREEN with SMRT. The concept is “Let’s clear the air”, a great message from a great concept on its own.

However, many on the social media especially Twitter will find this image awfully familiar.

In the picture on the right, Twitter will use this picture to depict a short over-capacity (breakdown), and encourage users to return shortly.

Twitter message – “Using doves to fetch a whale is simply to much for us to handle right now”

Consequently, 2 similar images from the same concept to bring across 2 distinct messages from 2 different companies.

Brand Identity and Images are indeed very intricate.

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