Top 30 Most Valuable Brands in the World for 2011

The Brand Finance plc. Global Intangible Financial Tracker League Table (GIFT), which normally releases global brand rankings in January, updated their list as of last month due to these conditions.

Financial brands were the hardest hit, with banking brands losing about US$$25.9 billion (S$32.1 billion) of their brand value from January this year. HSBC has become the world’s most valuable bank brand keeping a steady position at 10, while Bank of America saw its brand value fall by S$$5.3 billion.

Technology brands flourished, with Apple, Microsoft, and Google taking over the top spots. Apple has increased its value by 33%, making it a more valuable brand than Microsoft for the first time.

Samsung is another notable performer, increasing the value of its brand by 24 per cent to US$26.6 billion. This is due to a stronger hold on both the TV and smart phone markets.

The automotive sector has also performed well in the last six months, with Japanese brand Toyota re-entering the top 10 with a value of US$28.8 billion.

 

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Original : http://ezinearticles.com/benefits/

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Participate in trial promotion of MASEGO THE SAFARI SPA of $98, and get a DVD of Andrew Chow Relationship Talkshows

ABOUT MASEGO THE SAFARI SPA

[youtube http://www.youtube.com/watch?v=WDIMX12Bso0&fs=1&hl=en_US&rel=0]

The first and the biggest Safari-themed concept spa nestled in SAFRA Jurong, experience a lush spa haven right here at Masego. Be welcomed by the gentle humming of tropical birds as you relax and indulge your senses in signature spa therapies inspired by Mother Nature.

• 14 unique spa tents, including couple suites and VIP rooms
• 9 foot massage stations
• Spacious lounge area
• Steam room facility

As you enter Masego …

[youtube http://www.youtube.com/watch?v=zqTsCxz2BFc&fs=1&hl=en_US&rel=0]

TREATMENT DETAILS
Divine Safari Face Spa (S$88|60-min)
This classic facial is a perfect treat to pamper dehydrated skin. Witness instant difference as your skin feels revitalized through a customized treatment regime which includes cleansing, toning, exfoliation and a treatment masque application.
Jewel of the Safari Massage (S$88|60-min)

This healing massage uses a custom-blended aromatic oil blend to relieve muscular tension and enhance overall wellness. Relax, recharge and indulge as stress and muscle aches dissipate into sheer bliss.
Empress Jade Face Spa (S$158|80-min) *Premium*

Lauded in ancient China for its lustrous beauty and therapeutic healing properties, precious Jade stone was used by Empresses and noble ladies to enhance the beauty and luminosity of their skin. This luxurious facial therapy uses unblemished chilled jade rollers to massage and improve micro-circulation, revealing revitalized and supple-new skin.

Detox Wellness & Lymphatic Drainage Therapy (S$168|90-min) *Premium*
This time-tested wellness ritual first detoxifies the body using deep-sea marine algae followed by a full body wrap, followed by a steam bath session to help purge the body of accumulated toxins and completed with a special manual lymphatic drainage massage to activate the various lymph nodes for improved circulation, alleviation of water retention and displacement of toxins and harmful free radicals in the atmosphere. You will feel lighter, refreshed and recharged after this health-boosting spa ritual!

TRIAL PROMOTIONS
Tier 1
1 session of Divine Safari Face Spa & 1 session of Jewel of the Safari Massage at $98

Tier 2
Top up an additional $58 to upgrade to 1 session of Empress Jade Face Spa & 1 session of Detox Wellness &
Lymphatic Drainage Therapy

TERMS AND CONDITIONS
• Offer is valid till 30 April 2011
• Price before prevailing government taxes
• Prior appointment is required, please call & quote SH-BCP for appointment reservations
• For first time customers to Masego, who are Singaporeans/Singapore PR above 21 years old
• Please present NRIC at spa reception for verification
• Offer is valid for one redemption per NRIC only
• The Management reserves the right to amend the terms and conditions of this offer without prior notice

OUR ESTABLISHMENT
Masego The Safari Spa
333 Boon Lay Way, Level 3, Leisure Wing, Singapore 649848
(5-min walk from Boon Lay MRT station)
Tel: 6790 1661
Website: www.masego.com.sg
Email: enquiries@masego.com.sg

Service is applicable for both genders.

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For all the aspiring online publishing authors…Smashwords is your answer

Do you want to be a online published author like me? I searched for a long time for the right partner and the effort pays off. Smashwords is my answer. It is one of the online publishers which work with Apple.

Although I am still in the midst of working out the style guide, I am happy to share good things on the net like Smashwords.

Smashwords is an ebook publishing and distribution platform for ebook authors, publishers and readers.

They offer multi-format, DRM-free ebooks, ready for immediate sampling and purchase, and readable on any e-reading device.

For readers, Smashwords provides an opportunity to discover new voices in all categories and genres of the written word.

Once you register, the site offers useful tools for search, discovery and personal library-building, and each week we add new features based on feedback from members.

At Smashwords, the authors and publishers have complete control over the sampling, pricing and marketing of their written works.

Smashwords is ideal for publishing novels, short fiction, poetry, personal memoirs, monographs, non-fiction, research reports, essays, or other written forms that haven’t even been invented yet.

Smashwords ebooks are distributed to major online ebook retailers such as the Apple iPad iBookstore(Smashwords is an authorized Apple Aggregator), Barnes & Noble, Sony, Kobo (our books also go to Borders and Samsung, powered by Kobo), the Diesel eBook Store, and soon, Amazon.

To qualify to publish at Smashwords, you must be the original author or the exclusive digital publisher, distributor or literary agent. Smashwords does not publish public domain books unless you are the original author.

It’s free to publish and distribute with Smashwords.

[slideshare id=7008530&doc=smashwords-style-guide-110222011423-phpapp01&type=d]

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Bloggers share their hearts about their heartlander place in Singapore – Hong Kah Point

The posts from our bloggers to encourage their followers to soak in the spirit of Lunar New Year 2011 at Hong Kah Point is out! It is located at Blk 501 – 508 at Jurong West St 51.

This is a pilot project to encourage business association of all heartland centres to engage younger generation in heartland areas to rediscover the magic, fun and memories in their estates.

It will eventually lead up to Heartland Fiesta 2011 (1 Apr – 15 May).

Read about how :

The gentlemen :

1. Aussie Pete -  A Pictorial – I Left My Heart In The Heartlands – Hong Kah Point

2. Darren Ng - My Heartland – A Portrait of Hong Kah Point

3. William Tan -Hong Kah Point- The Little Chinatown in the West

4. Shaun Owyong -My Heartland Fiesta 2011- HONG KAH POINT!

The ladies :

1. Christine Ng - Girl Next Door + Panty Guide

2. Lingyi – Hong Kah Point is Hot!

3. Valentine – Eat, Shop and Play at Hong Kah Point this Chinese New Year 2011

4. Gin Wong – ginevi.wordpress.com

The official page of MyHeartLand – http://www.facebook.com/pages/My-Heartland-Singapore/137240103637

Please look for your favourite blogger’s link and vote for them by “like”

The top 3 winning bloggers will be announced by 30 Jan. They stand to win a total ang pow of $600 in cash!.

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Effective Social Media Strategies (Case Studies)


I am invited to speak on the “Effective Social Media Strategies” on 31 Jan – 2 Feb at the Social Media Enterprise Forum in Dubai, UAE.

Effective Social Media Strategies
• Fan recognition vs Fan acquisition
- Taggo.me – new recognition strategies for retail
- Response Strategy Map
• Community Awareness through Community Advocates
- Walking with Dinosaurs Project
- Mary Chia’s Wellness Program for Men
- Samsung LG – Life’s Good!
• The Art of Aggregation

I can be contacted for consultancy – andrew@ideamart.com.sg

[slideshare id=6501342&doc=sme7jan-110110002607-phpapp01&type=d]

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Thoughts on 'Singapore Polo Team's Trunks "Inappropriate"" report

There are several lessons we can take away from this episode.

1. Do not assume. When in doubt, always seek official approval. Creativity needs Approval too. There are clear guidelines on the use of state flag, crest and even Merlion symbol owned by Singapore Tourism Board.

2. The brand identity can be expressed in many ways. On national day, people paint their faces with our state flag and it is totally acceptable as part of the celebration. Showing patriotism is great as long as it is at the right places (no pun intended)

3. Let’s be practical, these wonderful swimming trunk of the Water polo team will be a collector’s item now. They should auction it for public funding in 2011. How often do you get to keep a set of items with National identity and yet deemed inappropriate?

4. Body anatomy. Are our private parts more inferior to our faces? After all both are just parts of the body. why is it that we can paint it and not wear it? A thailand’s journalist wrote “The red and white trunks feature elements of Singapore’s national flag, five stars and a crescent moon jutting up from the groin, leaving a somewhat unfortunate impression.” What if I paint our state flag on my face and frown the whole time, will this also constitute a “unfortunate impression”?

========================

Singapore Polo Team’s Trunks “Inappropriate”

Reported : Friday, 26-November-2010

http://www.cbsnews.com/stories/2010/11/26/ap/strange/main7091371.shtml

http://www.telegraph.co.uk/news/worldnews/asia/singapore/8161839/Singapore-water-polo-team-in-hot-water-over-trunks-design.html

Singapore rebuked its national water polo team for wearing swim trunks that feature an “inappropriate” likeness of the city-state’s flag.

The trunks, which were designed by members of the men’s team currently competing in the Asian Games in Guangzhou, China, show the flag’s white crescent moon jutting up from the groin area with five stars to the side on a red background.

“Unfortunately the team did not seek our advice on the use of the crescent moon and stars when they designed their swim trunks,” the Information Ministry said in a statement Thursday. “We would have told them that their design is inappropriate as we want elements of the flag to be treated with dignity.”

The ministry, which normally evaluates the use of the flag on uniforms on a case-by-case basis, declined to specify which part of the design was objectionable.

The trunks sparked a controversy in the local media and on Internet message boards, with some offended by the use of the national flag while others were amused at the furor.

Asian Games rules stipulate that a team’s uniform cannot be changed in the middle of the tournament, so the government will allow the water polo players to wear the trunks when they play Kuwait on Thursday for fifth place. The team apologized and said it would retire the trunks after the Asian Games.

“We didn’t have the slightest intention to do anything funny on our trunks to insult Singapore,” team manager Samuel Wong, who helped design the trunks, told the Straits Times.

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Branding Challenges

Are you a business owner and suffer from one of the following?
  • People don’t know about your company.
  • People don’t care about your company.
  • People confuse you with another company.
  • People have mis-perceptions about what you do.
  • You are not engaging your customers.
  • You are not enjoying media attention.
  • You are not getting the deal or funding you need.
If you answer YES to at least 3 of the above, you have a branding challenge.
Branding is business strategy; above marketing, sales, Customer Relations Management and even Public Relations.
To find out your “branding quotient”, try this test – http://www.surveymonkey.com/s/XZPHSVT
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A Gathering of Regional Business Development Directors of d’Oz International

On 23 Aug 2010, I was honored to speak for an hour in between d’ Oz International Pte Ltd‘s regional training of business development directors from Vietnam, Indonesia, Philippines, India and Singapore.

Increasingly, regional client have requested for workshops/seminar on social media and branding. The talk on “Social Media 101 for Business 2.0″ have cleared many doubts about its business viability.

The Q&A session has also provided insights on how social media training can be weaved into corporate consultancy in various disciplines.

d’ Oz is led by Angeline V Teo (extreme left), the Principal Consultant and Coach of many regional CEOs and Business Leaders.

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