Change Management

Why companies are not adopting social media?

Posted by on February 7, 2012 at 4:00 pm

There are 10 main reasons why many companies are not embracing social media as part of their business strategy. Interestingly, they all begin with the letters which form the word SOCIAL MEDIA S – Strategy. Companies do not have a clear game plan, not sure of their target audience and objectives of being on social [...]