Social Media 247 : Book Launch at National Library (Singapore) on 8 Nov, 2012 – 7pm

http://golibrary.nlb.gov.sg/Programmes/Business/44792/Book_Launch_on__Social_Media_247_.aspx

Book Launch on “Social Media 247” (pre order – www.social247media.com)
  • Social Media 247 is about taking social media management and development as a lifestyle, 24 hours a day, 7 days a week. Social media is increasingly used by both big and small businesses to help them create business success in areas like branding and crowd sourcing, networking and referral, sales and marketing, publicity and crisis management, and internal communication.
  • However, social media is not a one-size-fits-all business strategy. At the core of it, a change of business mindset is needed. It is a new way of operating your business socially. To generate great content, you need creativity. To engage in great conversations, you need continuity. And to build great community, you need good collaboration!

About the speaker

  • Andrew Chow is a social media & public relations strategist, certified life coach, entrepreneur, speaker, and author in Singapore. Andrew has spoken in many conferences to business leaders of South-east Asia and civil servants in the Middle East and North Africa regions.
  • His insights on social media strategy, media management, and personal branding have made him a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker.
  • Graduated from Thames Valley University, Andrew is fondly called “ideasandrew” in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. To date, he has done more than 250 personal interviews, features, and was quoted in more than 40 local and regional media.
  • This session is free however registration is required. So sign up now by clicking ‘Add to cart’ button above and enter your details in your ‘Shopping Cart’ or register via our eKiosks available at all libraries to reserve a seat.

 

Date: Thursday Nov 08, 2012
Time: 07:00 PM – 08:30 PM
Venue: Multi-Purpose Room in Central Public Library
Lang: English
Note: Registration is required without payment.
Fees: Free for 1 seat(s)
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How can social media support your branding and crowdsourcing?

Social Media serves as a powerful brand communication platform especially for B2B Business.

  • People from all over the world give your ideas on how you can improve your products and services (free consultation)
  • Your website has more visitors and staying online much longer than before? (meaningful engagement)
  • You are a charismatic employer which PMETs want to work for and become to become your staff (recruitment strategy)
  • More people are aware of your Corporate Social Responsibility (CSR) initiatives and join your causes through interest groups on social networking sites like Facebook (perception)
  • More customers are forming so many interest groups revolving your brand that you have lost track of them. (fans)
  • Others in the same industry are emulating what you are doing for your company.  (Thought leadership)
  • Others write about you objectively and it becomes an entry  on the social encyclopaedia (Wikipedia)
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