Social Media 247 : Book Launch at National Library (Singapore) on 8 Nov, 2012 – 7pm

http://golibrary.nlb.gov.sg/Programmes/Business/44792/Book_Launch_on__Social_Media_247_.aspx

Book Launch on “Social Media 247” (pre order – www.social247media.com)
  • Social Media 247 is about taking social media management and development as a lifestyle, 24 hours a day, 7 days a week. Social media is increasingly used by both big and small businesses to help them create business success in areas like branding and crowd sourcing, networking and referral, sales and marketing, publicity and crisis management, and internal communication.
  • However, social media is not a one-size-fits-all business strategy. At the core of it, a change of business mindset is needed. It is a new way of operating your business socially. To generate great content, you need creativity. To engage in great conversations, you need continuity. And to build great community, you need good collaboration!

About the speaker

  • Andrew Chow is a social media & public relations strategist, certified life coach, entrepreneur, speaker, and author in Singapore. Andrew has spoken in many conferences to business leaders of South-east Asia and civil servants in the Middle East and North Africa regions.
  • His insights on social media strategy, media management, and personal branding have made him a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker.
  • Graduated from Thames Valley University, Andrew is fondly called “ideasandrew” in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. To date, he has done more than 250 personal interviews, features, and was quoted in more than 40 local and regional media.
  • This session is free however registration is required. So sign up now by clicking ‘Add to cart’ button above and enter your details in your ‘Shopping Cart’ or register via our eKiosks available at all libraries to reserve a seat.

 

Date: Thursday Nov 08, 2012
Time: 07:00 PM – 08:30 PM
Venue: Multi-Purpose Room in Central Public Library
Lang: English
Note: Registration is required without payment.
Fees: Free for 1 seat(s)
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Social Media adds value in Customer Relations Management

Social Media adds value in Customer Relations Management

You get customer sentiment about your latest policy within days and able to make adjustment very quickly if needed. (chat)

Customers and prospects can sign up your mailing list with just their Facebook account and you get more information automatically than just a name / email. (Open ID)

To use social media for customer service, a change of business mind-set is needed.

Social Media won’t be a one-size-fit-all business strategy, it is not a special channel to reach out to the younger customers.

It is simply a new way of operating your business socially.

Think Content instead of beating Competition.

Think Conversation instead of just rolling out Campaigns.

Think Community instead of small groups of Company.

To have great Content, you need Creativity.

To have great Conversation, you need Continuity.

To have great Community, you need good Collaboration

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