What Asia Authors ask about Social Media 247

Social Media 247-1186                 Original Posted on Asia Authors – http://asiaauthors.wordpress.com/2013/10/16/social-media-247/

Andrew Chow is the author of Social Media 247. As a speaker, he has delivered keynotes on social media strategies in conferences throughout Asia. He has won multiple business awards and accolades; Spirit of Enterprise Award in 2008, Successful Entrepreneur Award in 2010 and Spirit of Service award from Asia Professional Speakers (Singapore) in 2012.

Tell us Andrew, what motivated you to write this book?

An expert of any domain will have added authority once he becomes an author. Therefore, my prime motivation for publishing this book is a strategic move to position myself as an expert in social media. It provides extra leverage for me to open more doors of opportunities for speaking, training, panel discussion and even publicity.

How will your readers benefit from this book?

Social Media 247 is written progressively for different people with different social media knowledge. All 34 chapters are written in bite size volume, with 10 keynotes and several questions for reflection at the end of every chapter. It doubles as a quick reference guide to almost any other topic related to social media. The book is everything about strategies and solutions, and not so much on skills.

What strategy can make me more popular on social media?

The strategy that you can adopt to become more popular is the 3Cs of engagement.

  • The first C stands for Content; to create more interesting and insight content with the objective of getting more LIKES.
  • The next C stands for Conversation, and it’s all about managing conversations with the right etiquette. Here, the objective is to get more COMMENTS.
  • Finally, the third C stands for Community. You can build your network and increase your influence on social media by drawing people to build a community around you. The objective is to get more SHARES.

In your opinion, how will social media evolve over the next 5 to 10 years?

In the shorter term, say five years into the future, social media will impact our fundamental ways of accessing and creating information. It will eliminate middlemen and create new outsourcing opportunities. Commercially, buyers now have more power than sellers. And in 10 years’ time, social media will become a core skillset of many marketing professionals. This skillset will be a ‘must-have’ on every resume. For people who are active on social media, there will be less privacy; not only information, but the whereabouts of individuals and the situation they might be in can be accessed easily.

Where can I get a copy of Social Media 247?

This book is available in all major bookstores. It is also available for purchase at my blog. * Besides being known as the social media guru, Andrew is also an expert in public relations, branding, entrepreneurship and Enneagram Personality Profiling. Andrew’s consultancy work focuses on branding, marketing and human resources. 

Connect with Andrew on FacebookLinkedIn, Twitter, Pinterest, Instagram, QuoraYouTube and Slideshare.



From Dec 2013 to Feb 2014, if you purchase “Social Media 247″, you will get a FREE CD of Andrew’s Social Media Talk Show on Malaysia radio. It is full 80 minutes of 5 episodes:

  • Working with brand ambassadors
  • Managing negative comments
  • Identifying 9 Personalities
  • Extending your social influence
  • Recruiting the right candidate


Personal Word from Jacky Chua, the original author of this post:

Hello friends. I’m Jacky, the host for Coffee with Authors. Seriously, blogging had never crossed my mind and I have no idea what should I blog about. Then, it occurred to me that perhaps, I should blog in the area of my passion! I love to write, and this love for writing has taken me on a journey I least expected. Over the last three years, I have published three books. Becoming an author was something on my bucket list and now that I have accomplished that, I want to publish a book a year, for as many years as possible. As an author, I can relate to fellow authors fairly well. Therefore, I decided to dedicate this blog to all authors residing in Asia, and to find out what got them started, what kept them going, and what they envisioned as a published author. I hope that one day, you will also be inspired to start writing your story and share your expertise in the form of a published book. In the meantime, enjoy your stay and keep in touch.

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Build Stronger Relationships at Work to Advance your Career

Introduction:

Be it at work or in your personal life, knowing your own personality and that of your customers, colleagues or friends enables you to build stronger relationships with more successful outcomes. Understanding different personalities helps to reveal what lies behind people’s outward behaviours. We can then communicate in a way that others can more easily understand and relate to.

Key Questions
• Do you know yourself well? Are you leveraging your natural strengths and working on blind spots
• Are you Maximising your potential at work and developing managerial skills?
• How are you Building rapport with 9 different personalities; Perfectionist, Helper, Performer, Creator, Observer, Team Player, Adventurist, Leader, Peace Maker

After the success of the Future Leaders Summit last June, PMEs (Professionals, Managers and Executives) took part in a follow-up enrichment session from the National Trades Union Congress (NTUC) Membership Department (MED) on 29 October 2013.

The workshop, jointly organised with U Associate partner Singapore Institute of Management (SIM), aimed to help PMEs build stronger relationships at work and advance in their careers through a sharing by certified Life Coach Entrepreneur and Author, Andrew Chow.

As the Founder and Managing Director of IdeaMart (S) Pte Ltd, Mr Chow shared his knowledge in the areas of leveraging on natural strengths, working on blindspots, maximising one’s potential at work as well as building rapport with the nine different personalities that can be found at the workplace.

Service Relationship Manager Joreis Ong said that the workshop has helped her learn more about relationships and establishing better connections with people.

Sudipta Mallik, who is an assistant fleet manager, found the experience useful. He said: “I attended the talk just to see if I’m doing things right at the workplace and to learn how I can work towards improving myself. The nine different personalities which was shared was helpful. It helps me relate to the different personalities at the workplace better.”

Around 100 participants attended the session which took place at the NTUC Centre.

Build Stronger Relationships at Work to Advance your Career Build Stronger Relationships at Work to Advance your Career Build Stronger Relationships at Work to Advance your Career Build Stronger Relationships at Work to Advance your Career Build Stronger Relationships at Work to Advance your Career Build Stronger Relationships at Work to Advance your Career

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To better your life, think of yourself as a brand

Repost from U Community

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“To better your life, think of yourself as a brand”, says Andrew Chow, 46, Certified Life Coach, and Founder and Managing Director of IdeaMart (S) Pte Ltd.

 

Personal branding is all about knowing who you are as a person, what makes you special and how to promote yourself explains Andrew. Using himself as an example, Andrew says he is known to be a performer; someone who strives for excellence in everything he does. He is also known to be both helpful and creative. Thus, when people want help, they know they can count on him to extend the reach of his network.

85976_47667 The importance of a brand

“You may feel like it should be enough to just be yourself.” Andrew says “While there’s nothing wrong with that, you may miss out on many opportunities if you are not well-known, even if you are indeed very talented. Good branding establishes a powerful mind share, placing you at the top of everyone’s mind when the opportunities arise.”

It also means that others already have a perception of who you are before they even meet you – so their actual meeting up with you is more of a confirmation of that perception. That’s why it’s important to maintain your personal brand – it will serve as an introduction to those who don’t already know you.

Before you start

Mentor-Coach-Mastermind

According to Andrew, you would need at least seven people to help you build a brand – one mentor, two coaches, a mastermind group which consists of three very close friends, and yourself.

“A mentor should be a much older, wiser person to give you advice. You don’t have to take the advice each time, but you hear him out because he has gone through much more than you would have. He should be one who is interested in your personal development and lets you learn from his experience.

Coaches on the other hand, are people who are concerned about improving your performance. Why two? This is because you have to work on at least two areas at any point in your life. Coaches may give us feedback that we don’t want to hear but champions in life must “take feedback for breakfast“.

Finally, you should form a mastermind group with three of your peers to brainstorm new ideas, catch up with the latest trends, and give feedback on what other people have been saying about you. This constant watching of each other’s back and friendly competition help you evolve and improve different areas of your life.”

Give, give and give some more

LifeofGivingwithoutReturn“I always believe that you must give before you receive”, says Andrew who expounds that it is better to adopt a mindset of “abundance” and give without expectations than the opposite – a “famine” mindset – where you won’t give unless you get something in return.

Andrew’s willingness to extend his network has made him even more friends, and he believes in introducing new people to his friends so that they can expand their networks too.

When I keep giving connections, I get more connections back. Thus, it always helps to give more. The reward may be delayed at times so you have to keep sowing in order to reap constantly.

Use windows of opportunity

Network“Sometimes when your resources and network are extensive, people will ask you to help them, even if they don’t like you.” Instead of finding this a dilemma, Andrew allows this to show consistency in his personal branding.

As being a “helper” is one of his core values, he is determined to help others regardless of whether the recipient is someone he likes or otherwise. It is a great benefit to meet and know those who might not have a positive impression of him, as it is a wonderful chance “to correct the mis-perceptions“.

 

3 steps to building your personal brand:

  1. Audit yourself
  • Who are you as a person?
  • What positive qualities do you have now? Knowing what makes you stand out is a crucial step to building your brand.
  1. Strategise
  • What positioning do you wish to adopt?
  • What qualities that make you unique do you wish to make visible? This is the most important step towards determining the brand you will adopt.
  1. Communicate
  • How are you going to communicate your brand so that people get it immediately?
  • Who else can you look for help?

 

Words: Marcus Wong

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7 Great lessons I have learned in my Entrepreneurship Journey

1. Who makes the biggest difference in your journey? Invite a mentor, hire a coach or form a mastermind group?

  • A Coach is responsible for your Performance. He is looking for results.
  • A Mentor is interested in YOU as a person. He is looking for relationship.
  • A mastermind group is interested in Raising Your Game. It looks for Strategic Alliance.

2. The most precious asset : Database is 2nd to your cash flow.
3. The longest wait : Between Sowing the reaping
4. The best business friend : The Media, no not social media
5. The toughest call : Moving on (new phase)
6. The hardest part : From Ideas to Implementation (creativity and innovation)
7. The easiest marketing : Personal Branding

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Social Media 247 : Book Launch at National Library (Singapore) on 8 Nov, 2012 – 7pm

http://golibrary.nlb.gov.sg/Programmes/Business/44792/Book_Launch_on__Social_Media_247_.aspx

Book Launch on “Social Media 247” (pre order – www.social247media.com)
  • Social Media 247 is about taking social media management and development as a lifestyle, 24 hours a day, 7 days a week. Social media is increasingly used by both big and small businesses to help them create business success in areas like branding and crowd sourcing, networking and referral, sales and marketing, publicity and crisis management, and internal communication.
  • However, social media is not a one-size-fits-all business strategy. At the core of it, a change of business mindset is needed. It is a new way of operating your business socially. To generate great content, you need creativity. To engage in great conversations, you need continuity. And to build great community, you need good collaboration!

About the speaker

  • Andrew Chow is a social media & public relations strategist, certified life coach, entrepreneur, speaker, and author in Singapore. Andrew has spoken in many conferences to business leaders of South-east Asia and civil servants in the Middle East and North Africa regions.
  • His insights on social media strategy, media management, and personal branding have made him a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker.
  • Graduated from Thames Valley University, Andrew is fondly called “ideasandrew” in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. To date, he has done more than 250 personal interviews, features, and was quoted in more than 40 local and regional media.
  • This session is free however registration is required. So sign up now by clicking ‘Add to cart’ button above and enter your details in your ‘Shopping Cart’ or register via our eKiosks available at all libraries to reserve a seat.

 

Date: Thursday Nov 08, 2012
Time: 07:00 PM – 08:30 PM
Venue: Multi-Purpose Room in Central Public Library
Lang: English
Note: Registration is required without payment.
Fees: Free for 1 seat(s)
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Andrew Chow : Speaker One Sheet

As a professional speaker, I am often asked to submit my bio and profile by client who wish to hire me for key note or training. In the past, I used to send them more than 10 pages of professional speaking history, testimonial, pictures of past speaking engagement, etc. These can be generated entirely from Linkedin or created from frequently updated material.

In the past, I thought the more details I provide, the higher the chance of being hired. Nothing is further from the truth. What most client require is a Synopsis usually in one or two pages of One Sheet.

How do you stand out among so many professional speakers especially when you become to the Asia Professional Speakers – Singapore (APSS)?

The details you should consider having on that One Sheet are:

1. Name and your designation

2. Five key points about yourself

3. Media Appearance

4. Book Written

5. Major and Recent Client

6. Signature Program

7. Standard Key Notes

8. Social Media / Email contacts

9. Interesting quotes

10. Client Testimony

11. Community or Charity Involvement

12. Brand Ambassadorship

13. Awards / Accolades

The purpose of Speaker One Sheet is for Personal Branding. It tells your target audience your unique value preposition. It answers their question as to Why should they be hiring you.

The design should be Clean, Crisp and Creative.  Design your personal logo if possible. Stick to your usual colour, align it with your name cards, website, blog or postcards.

Below are two of my One Sheet, one from Richard Gavriel Speaker Management and the other my own design.

Andrew Chow Speaker One Sheet

View more documents from Andrew Chow

Andrew Chow Speaker One Sheet

View more documents from Andrew Chow
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Andrew Chow Most Professional Profile Picture : Makeover Inc

With the founder of Makeover Inc, the Beautiful Miss Brenda GohA montage of 30 pictures

A Montage of 6 different Head Shot

A montage of 30 pictures

My favourite are:

 

 

It is said that first impression in the social media age begins with your profile picture. As a professional speaker, it is even more important to have a professional yet connecting photo in our one-page synopsis, website, blog, Faccebook page, etc.  Though I have known The Makeover Inc for 3 years, I only decided to use them in 2012. The result is more than I can imagine. The photographer, George is friendly and fun, knows how to capture my essence in the precise moment even when I was chatting with him. He knows all the different poses which can bring out my strength. The customer service staff Angela is friendly and meticulous, the make up artist is patient and creative. Of course, last but not least, Brenda herself is always full of positive energy and ideas.

For high resolution of my pictures – http://www.flickr.com/photos/ideasandrew/sets/72157629814778650/

 

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Interview : Richard Gavriel, the best Speaker Manager in Singapore

Grace Tan, the star blogger in STOMP and her own famous blog – Working With Grace, interviewed Richard Gavriel, my Speaker Manager.

If you like to find out the his answers to the following questions, check out this post.

1) How did you make the transition from Wedding Planner to Speaker Manager, and what do you love about what you do?

 2) Share with us about how you balance the demands of your work and time for your family. Which comes first – work or family? Why?

3) What are some of Life’s lessons that you’d want to share with your daughter as she’s growing up? 

4)      You’ve mentioned your Christian faith as being a huge factor for your success. How have you applied Christian principles to your work and life, and how has that made a difference? 

5) Share with us some tips on people skills, from your experience of working with people from various walks of life. 

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Review : How to Provide High-Content Virtual Events to Enhance Your Bottom Line

How to Provide High-Content Virtual Events to

Enhance Your Bottom Line

 Date : 8 May 2012

Venue : Marina Mandarin Hotel, Singapore

Event : Annual Convention 2012

Organiser : Asia Professional Speakers Singapore

Presented by Pamela Jett, CSP

Reviewed by Andrew Chow

Why do virtual events?

Type Pros Cons
Free “public” Easy

No Risk

No profit

Can limit future profit

Client Sponsored Easy

No Risj

Can use their technology

Ceiling on profit
3rd Party Sponsored Easy

Big Audience

Can sell other product/services

Low fee

Play by their rules

Self-Sponsored “Public” Not difficult

Broad reach

Profitable

Can be daunting

Slight risk

 

Where do we start?  Ask ourselves some key questions:

  • What’s my delivery platform?
  • What do my competitors charge?
  • What will I charge?
  • Where is my audience located?
  • What time do I schedule?
  • Who will be paying?
  • How will I handle “back office?”

What are some of the marketing strategies?

  • Negative titles sell.
  • Creativity matters.
  • Bullet point descriptions inspire confidence.
  • Offer a “series.”
  • Offer individual and group pricing..
  • Make sure program is recorded.

How to fine tune your delivery?

  • Think “training” – not motivational speaking.
  • Find their pain and be a pain reliever.
  • Tools, tips, techniques create value.
  • Think anecdotes, not stories.

How to Turn your “Stage Presence” into a Compelling “Virtual Presence”

 

  • Remember the basics of good structure.
  • Provide multiple applications.
  • Pace matters!
  • Energy matters even more!!!

 

Blunders and How to Avoid Them

 

  • Telling your “signature story.”
  • Not being interactive.
  • Forgetting the audience is there.
  • Q/A sessions.
  • Too much housekeeping

 

Most important points to remember!

 

  • Structure content so your audience knows the R.O.I.
  • Market first, then develop the content!

 

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