1. Who makes the biggest difference in your journey? Invite a mentor, hire a coach or form a mastermind group?
A Coach is responsible for your Performance. He is looking for results.
A Mentor is interested in YOU as a person. He is looking for relationship.
A mastermind group is interested in Raising Your Game. It looks for Strategic Alliance.
2. The most precious asset : Database is 2nd to your cash flow.
3. The longest wait : Between Sowing the reaping
4. The best business friend : The Media, no not social media
5. The toughest call : Moving on (new phase)
6. The hardest part : From Ideas to Implementation (creativity and innovation)
7. The easiest marketing : Personal Branding
Social Media 247 is about taking social media management and development as a lifestyle, 24 hours a day, 7 days a week. Social media is increasingly used by both big and small businesses to help them create business success in areas like branding and crowd sourcing, networking and referral, sales and marketing, publicity and crisis management, and internal communication.
However, social media is not a one-size-fits-all business strategy. At the core of it, a change of business mindset is needed. It is a new way of operating your business socially. To generate great content, you need creativity. To engage in great conversations, you need continuity. And to build great community, you need good collaboration!
About the speaker
Andrew Chow is a social media & public relations strategist, certified life coach, entrepreneur, speaker, and author in Singapore. Andrew has spoken in many conferences to business leaders of South-east Asia and civil servants in the Middle East and North Africa regions.
His insights on social media strategy, media management, and personal branding have made him a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker.
Graduated from Thames Valley University, Andrew is fondly called “ideasandrew” in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. To date, he has done more than 250 personal interviews, features, and was quoted in more than 40 local and regional media.
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As a professional speaker, I am often asked to submit my bio and profile by client who wish to hire me for key note or training. In the past, I used to send them more than 10 pages of professional speaking history, testimonial, pictures of past speaking engagement, etc. These can be generated entirely from Linkedin or created from frequently updated material.
In the past, I thought the more details I provide, the higher the chance of being hired. Nothing is further from the truth. What most client require is a Synopsis usually in one or two pages of One Sheet.
10 things you must to consider when you write a book
Do plenty of research and quote the sources. Let’s face it. No matter how authoritative you are in your subject. It is always good to quote other sources which agree with your finding. If you have done extensive research and benefited from stepping on the shoulder of others, give credit when credit is due. Statistics, info graphics, case studies, surveys are always helpful supporting data which will enhance your points as you develop and communicate your thoughts leadership
Create interesting title for every chapters with a byline to follow up. Make every chapter a mini book by itself. It deserves all the attention on its own. Brainstorm other ways to bring out the best in a title, make an extra punch by asking a strange question. Make a bold statement and qualify it later. All chapter titles will be on the contents page. This will affect buying decision of readers at bookstore as they are browsing through your book.
Provide a Personal Reflection section with questions to ponder. Self -reflection, discussion points and brainstorming guidelines are always key in adult learning and development. Where do you want to take the readers to after reading your chapters? Are there areas you wish your readers to consider by going through a self discovery process? Personal Reflection List is a great tool for introducing other consultancy or coaching services of the authors very discreetly.
Summarize the key learning points of your chapter into bullets at the end of a chapter. This is excellent for a quick recap of your chapter. It is also excellent for book reviewers to get the salient points of your chapter. These summary points can also form the basis of future workshops you are conducting. If you have 10 summary points for every chapter, you may like to consider giving titles like “Ten Things to Recall” or “Ten Steps to Success”.
Explain how to read your book in your preface. Is your book meant to be read from cover to cover or just specific sections for different levels in the organisation? It is important to tell the readers how to approach your book and manage their expectation of the readers by providing different objectives clearly. A good preface highlights the purposes of different sections, acknowledge different contributors, family members, close friends, business associates and partners who have helped the author to produce the book.
Connect readers through your social media contacts. It’s the social media age and everyone is connected by some platforms via social media. The new media has given tremendous resources for research and engagement. You will get quality feedback from participating in conversation on professional networks like Linkedin. You will create a social media buzz by creating a fan page on Facebook for your book so that readers canshare their success stories after reading your book.
Enable readers to get further learning tools and templates from your book’s microsite. The digital world has created many further learning options by converting ideas and concepts to templates and worksheets. Enabling these to be downloaded from your microsite will help to raise more advocators for your book which will increase your book sales eventually. It is also a great lead generation tool for those who get to know about your microsite first before knowing your book even existed.
Organise all technical details to a Resource Section. Appendix, diagram, mind maps and web links are all great tools for clarity, however they may be best served in a Resource Section to avoid disrupting the flow of thoughts for readers as they are reading your book. It is also a good avenue to give acknowledge to the great researchers before you in this section. The additional work you may be expected to do is to provide cross reference (page number) throughout your book about where to find the resources.
Build credibility by providing a Further Reading List or Glossary. Work with other authors of similar domain, get a public contribution of different definition of terms used throughout your book and compile a glossary list. This is an excellent way of getting more people to take ownership of your book. When your book is published, these people will be the ones looking out for it and actively advocating it to their friends. If there is ever a section where user-generated content is possible, this will be it.
Add value by providing skills, knowledge or instill attitude change, not the number of words written. This may be your experience, wisdom, knowledge or insight you have gained over the years as a practitioner, research or consultant. Give value to enable readers to get a quantum leap in their journey, not just an incremental growth. It is not about how many words you can write but how much insight you can inspire throughout your book. If your objective to write your book is to impart skills, transfer knowledge or change attitude, you will be rewarded in due time from the book sales.
With the founder of Makeover Inc, the Beautiful Miss Brenda GohA montage of 30 pictures
A Montage of 6 different Head Shot
A montage of 30 pictures
My favourite are:
It is said that first impression in the social media age begins with your profile picture. As a professional speaker, it is even more important to have a professional yet connecting photo in our one-page synopsis, website, blog, Faccebook page, etc. Though I have known The Makeover Inc for 3 years, I only decided to use them in 2012. The result is more than I can imagine. The photographer, George is friendly and fun, knows how to capture my essence in the precise moment even when I was chatting with him. He knows all the different poses which can bring out my strength. The customer service staff Angela is friendly and meticulous, the make up artist is patient and creative. Of course, last but not least, Brenda herself is always full of positive energy and ideas.
It is the time of the year again to reflect and give thanks for the past 12 months. There are just too many happy moments and breakthroughs. I will list 10 of them in 2011 and they are not in any order of importance.
Speak in Learnathon 2011. In Nov, This is an amazing event, spear-headed by Mr Patrick Liew, where all the planning and coordination were mostly done on Facebook. We had almost 250 volunteers, helpers and sponsors. The meeting is only merely for updating and not discussion. We raise $135,000 for Mercy Relief for South East Asia flood victims. i learn a lot from Patrick about being the rain-maker and from Hock Chye about Corporate governance. The dedication of the entire core team really touched me. We did everything from concept to implementation in 23 days!
Participate in MTE Charity. This is definitely a first for me! I thought speaking to 1100 is a good challenge for charity. Now I am going to sing solo, unplugged in front of 300-400 VIPs and guests for a private event to raise funds for Club Rainbow and Dignity Kitchen. Though the event will be 16 Jan 2012, practice and planning started in Oct 2011.
Sharing my life journey in MTE. I never really thought about connecting the dots in my life together and forms a story until Steve Job passed away in 6 Oct. On 27 Oct, I shared my life in a MTE. Knowing the co-founder Roger Koh, Raymond Ng and Ben Aw have been a great experience, not forgetting more than 130 entrepreneursmeeting, in their 12th session.
Overseas Training is always fun and exciting, this year I had 3 firsts!
4-week Enneagram from Nov to Dec (week 2 onwards, I arranged 3 other Enneagram experts to share airwave with me)
Selected by Singapore Institute of Management (SIM). The interview was in March by 4 staff, followed by a 2-hour training for 8 staff, and finally a complimentary speaking slot in a seminar in 28 July. In Dec, I was appointed to train Module 2 of SME Leadership (Strategic Marketing)
Official launch of Movie – “Friends with Benefits” on 21 Sep 2011. For the first time, I organise a business networking with dinner, wine and movie event with Sony Pictures and BeTheRightYou. Besides the movie, the highlight of the night was a talk by Mrs Singapore, Vanessa Tan on “Body Shape”, her team organised the ce breakers revolving around the same theme too.
Birthday party cum networking. To combine birthday celebration and networking, I organised a Business Pleasure Mixer on 18 Feb 2011. The venue is Smartspace owned by Michael Zhan and Yvonne. They are one of the nicest people I have worked with. Collaboration with them is always a breeze!
After more than 5 years since its inception, Beulah.sg finally has a feature on Sunday Times. See Yeong and Samie were always so gracious in sharing their first encounter on how they met. They are happily married with a twins just in Dec.
Elected into Ex-Co of Association of Professional Speakers – Asia (APSS) as its PR Officer in Aug 2011. In the short 4 months, I have successfully pitched for more than 12 speakers on radio on their areas of expertise and also the upcoming APSS Book in Feb 2012
Meet the Entrepreneur : MTE Session 12 – Mr Andrew Chow
My friend Ryan Koh has generously helped to summarize my sharing of personal entrepreneur journey on 27 oct 2011 at Meet-The-Entrepreneur (MTE) at Chen Fu Ji Restaurant
Collaboration is today’s new competition There are many things that we do not know in life. Seek answers by Asking and Learning Through learning, we gain Experience – Life’s best teacher Seek a Mentor, not a coach. The former will guide you in a whole person development while the latter focuses on your performance Fund your own business and take ownership in the success of it
Invest in people over products or processes
The easiest way to market your business is through Personal Branding Mass media (e.g. TV & radio) is still best for marketing your business and brand creation. (versus social media)
Always sow the seeds of success, even while you are reaping from the past efforts
ALWAYS GIVE FIRST, TAKE LATER…. SHARE FIRST, THEN SELL
I am honored to be invited as a Key Note Speaker on 30 Sep 2011 for CAAS Excellence Awards Ceremony (EAC)
The CAAS Excellence Awards Ceremony (EAC) is an annual platform that recognises and rewards CAAS divisions and staff who have made significant contributions to CAAS through the IDEAS 2.0 and ALL STAR 2.0 schemes. The ceremony also recognises activists who have made significant contributions towards the innovation movement.
Innovation Culture ( 6 Cs )
COMBINATION : Ensure Everyone agree on the Same Innovation Definition
Challenge the Status Quo by Creating New Value from
Combining old ___ with the new ___
Combining internal ___ with external ____
Combining art with science
Logic with emotions
CURIOSITY – Have a Curious Enterprise Mindset
Ask why : why do I still get lost when I ….
Ask how : how can we predict the market demand 24 months ahead of time?
Ask where : where are our new customers?
Community of DIVERSITY - Recruit Different Talents = Enjoy DIVERSITY within your workforce
Party live wire?
COMFORT ZONE – Never be too comfortable
Life is always a work-in-progress
Apple plans a product internally and launch it in phases, to the public that’s a product
COLLABORATION : Share your secrets with each other
Open source is the way to connection and network
Facebook and Google vs Friendster and Microsoft
CORPORATE VISION : Create a “Man on the Moon” Vision