What Asia Authors ask about Social Media 247

Social Media 247-1186                 Original Posted on Asia Authors – http://asiaauthors.wordpress.com/2013/10/16/social-media-247/

Andrew Chow is the author of Social Media 247. As a speaker, he has delivered keynotes on social media strategies in conferences throughout Asia. He has won multiple business awards and accolades; Spirit of Enterprise Award in 2008, Successful Entrepreneur Award in 2010 and Spirit of Service award from Asia Professional Speakers (Singapore) in 2012.

Tell us Andrew, what motivated you to write this book?

An expert of any domain will have added authority once he becomes an author. Therefore, my prime motivation for publishing this book is a strategic move to position myself as an expert in social media. It provides extra leverage for me to open more doors of opportunities for speaking, training, panel discussion and even publicity.

How will your readers benefit from this book?

Social Media 247 is written progressively for different people with different social media knowledge. All 34 chapters are written in bite size volume, with 10 keynotes and several questions for reflection at the end of every chapter. It doubles as a quick reference guide to almost any other topic related to social media. The book is everything about strategies and solutions, and not so much on skills.

What strategy can make me more popular on social media?

The strategy that you can adopt to become more popular is the 3Cs of engagement.

  • The first C stands for Content; to create more interesting and insight content with the objective of getting more LIKES.
  • The next C stands for Conversation, and it’s all about managing conversations with the right etiquette. Here, the objective is to get more COMMENTS.
  • Finally, the third C stands for Community. You can build your network and increase your influence on social media by drawing people to build a community around you. The objective is to get more SHARES.

In your opinion, how will social media evolve over the next 5 to 10 years?

In the shorter term, say five years into the future, social media will impact our fundamental ways of accessing and creating information. It will eliminate middlemen and create new outsourcing opportunities. Commercially, buyers now have more power than sellers. And in 10 years’ time, social media will become a core skillset of many marketing professionals. This skillset will be a ‘must-have’ on every resume. For people who are active on social media, there will be less privacy; not only information, but the whereabouts of individuals and the situation they might be in can be accessed easily.

Where can I get a copy of Social Media 247?

This book is available in all major bookstores. It is also available for purchase at my blog. * Besides being known as the social media guru, Andrew is also an expert in public relations, branding, entrepreneurship and Enneagram Personality Profiling. Andrew’s consultancy work focuses on branding, marketing and human resources. 

Connect with Andrew on FacebookLinkedIn, Twitter, Pinterest, Instagram, QuoraYouTube and Slideshare.



From Dec 2013 to Feb 2014, if you purchase “Social Media 247″, you will get a FREE CD of Andrew’s Social Media Talk Show on Malaysia radio. It is full 80 minutes of 5 episodes:

  • Working with brand ambassadors
  • Managing negative comments
  • Identifying 9 Personalities
  • Extending your social influence
  • Recruiting the right candidate


Personal Word from Jacky Chua, the original author of this post:

Hello friends. I’m Jacky, the host for Coffee with Authors. Seriously, blogging had never crossed my mind and I have no idea what should I blog about. Then, it occurred to me that perhaps, I should blog in the area of my passion! I love to write, and this love for writing has taken me on a journey I least expected. Over the last three years, I have published three books. Becoming an author was something on my bucket list and now that I have accomplished that, I want to publish a book a year, for as many years as possible. As an author, I can relate to fellow authors fairly well. Therefore, I decided to dedicate this blog to all authors residing in Asia, and to find out what got them started, what kept them going, and what they envisioned as a published author. I hope that one day, you will also be inspired to start writing your story and share your expertise in the form of a published book. In the meantime, enjoy your stay and keep in touch.

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7 Great lessons I have learned in my Entrepreneurship Journey

1. Who makes the biggest difference in your journey? Invite a mentor, hire a coach or form a mastermind group?

  • A Coach is responsible for your Performance. He is looking for results.
  • A Mentor is interested in YOU as a person. He is looking for relationship.
  • A mastermind group is interested in Raising Your Game. It looks for Strategic Alliance.

2. The most precious asset : Database is 2nd to your cash flow.
3. The longest wait : Between Sowing the reaping
4. The best business friend : The Media, no not social media
5. The toughest call : Moving on (new phase)
6. The hardest part : From Ideas to Implementation (creativity and innovation)
7. The easiest marketing : Personal Branding

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Social Media 247 : Book Launch at National Library (Singapore) on 8 Nov, 2012 – 7pm

http://golibrary.nlb.gov.sg/Programmes/Business/44792/Book_Launch_on__Social_Media_247_.aspx

Book Launch on “Social Media 247” (pre order – www.social247media.com)
  • Social Media 247 is about taking social media management and development as a lifestyle, 24 hours a day, 7 days a week. Social media is increasingly used by both big and small businesses to help them create business success in areas like branding and crowd sourcing, networking and referral, sales and marketing, publicity and crisis management, and internal communication.
  • However, social media is not a one-size-fits-all business strategy. At the core of it, a change of business mindset is needed. It is a new way of operating your business socially. To generate great content, you need creativity. To engage in great conversations, you need continuity. And to build great community, you need good collaboration!

About the speaker

  • Andrew Chow is a social media & public relations strategist, certified life coach, entrepreneur, speaker, and author in Singapore. Andrew has spoken in many conferences to business leaders of South-east Asia and civil servants in the Middle East and North Africa regions.
  • His insights on social media strategy, media management, and personal branding have made him a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker.
  • Graduated from Thames Valley University, Andrew is fondly called “ideasandrew” in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. To date, he has done more than 250 personal interviews, features, and was quoted in more than 40 local and regional media.
  • This session is free however registration is required. So sign up now by clicking ‘Add to cart’ button above and enter your details in your ‘Shopping Cart’ or register via our eKiosks available at all libraries to reserve a seat.

 

Date: Thursday Nov 08, 2012
Time: 07:00 PM – 08:30 PM
Venue: Multi-Purpose Room in Central Public Library
Lang: English
Note: Registration is required without payment.
Fees: Free for 1 seat(s)
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Andrew Chow : Speaker One Sheet

As a professional speaker, I am often asked to submit my bio and profile by client who wish to hire me for key note or training. In the past, I used to send them more than 10 pages of professional speaking history, testimonial, pictures of past speaking engagement, etc. These can be generated entirely from Linkedin or created from frequently updated material.

In the past, I thought the more details I provide, the higher the chance of being hired. Nothing is further from the truth. What most client require is a Synopsis usually in one or two pages of One Sheet.

How do you stand out among so many professional speakers especially when you become to the Asia Professional Speakers – Singapore (APSS)?

The details you should consider having on that One Sheet are:

1. Name and your designation

2. Five key points about yourself

3. Media Appearance

4. Book Written

5. Major and Recent Client

6. Signature Program

7. Standard Key Notes

8. Social Media / Email contacts

9. Interesting quotes

10. Client Testimony

11. Community or Charity Involvement

12. Brand Ambassadorship

13. Awards / Accolades

The purpose of Speaker One Sheet is for Personal Branding. It tells your target audience your unique value preposition. It answers their question as to Why should they be hiring you.

The design should be Clean, Crisp and Creative.  Design your personal logo if possible. Stick to your usual colour, align it with your name cards, website, blog or postcards.

Below are two of my One Sheet, one from Richard Gavriel Speaker Management and the other my own design.

Andrew Chow Speaker One Sheet

View more documents from Andrew Chow

Andrew Chow Speaker One Sheet

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Andrew Chow Most Professional Profile Picture : Makeover Inc

With the founder of Makeover Inc, the Beautiful Miss Brenda GohA montage of 30 pictures

A Montage of 6 different Head Shot

A montage of 30 pictures

My favourite are:

 

 

It is said that first impression in the social media age begins with your profile picture. As a professional speaker, it is even more important to have a professional yet connecting photo in our one-page synopsis, website, blog, Faccebook page, etc.  Though I have known The Makeover Inc for 3 years, I only decided to use them in 2012. The result is more than I can imagine. The photographer, George is friendly and fun, knows how to capture my essence in the precise moment even when I was chatting with him. He knows all the different poses which can bring out my strength. The customer service staff Angela is friendly and meticulous, the make up artist is patient and creative. Of course, last but not least, Brenda herself is always full of positive energy and ideas.

For high resolution of my pictures – http://www.flickr.com/photos/ideasandrew/sets/72157629814778650/

 

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Top 10 Moments in 2011 – Andrew Chow

It is the time of the year again to reflect and give thanks for the past 12 months. There are just too many happy moments and breakthroughs. I will list 10 of them in 2011 and they are not in any order of importance.

  1. Speak in Learnathon 2011. In Nov, This is an amazing event, spear-headed by Mr Patrick Liew, where all the planning and coordination were mostly done on Facebook. We had almost 250 volunteers, helpers and sponsors. The meeting is only merely for updating and not discussion. We raise $135,000 for Mercy Relief for South East Asia flood victims. i learn a lot from Patrick about being the rain-maker and from Hock Chye about Corporate governance. The dedication of the entire core team really touched me. We did everything from concept to implementation in 23 days!
  2. Participate in MTE Charity. This is definitely a first for me! I thought speaking to 1100 is a good challenge for charity. Now I am going to sing solo, unplugged in front of 300-400 VIPs and guests for a private event to raise funds for Club Rainbow and Dignity Kitchen. Though the event will be 16 Jan 2012, practice and planning started in Oct 2011.
  3. Sharing my life journey  in MTE. I never really thought about connecting the dots in my life together and forms a story until Steve Job passed away in 6 Oct. On 27 Oct, I shared my life in a MTE. Knowing the co-founder Roger Koh, Raymond Ng and Ben Aw have been a great experience, not forgetting more than 130 entrepreneursmeeting, in their 12th session.
  4. Overseas Training is always fun and exciting, this year I had 3 firsts!
    1. First time to Vietnam in Jan 2011
    2. First time to Dubai, in Jan 2011
    3. First time to India, in Oct 2011
  5. In most cases of the years past, I would be happy for one radio interview once or twice a year. This year I did 4 Radio Series with 938live in Singapore and BFM 89.9 in Malaysia
    1. 9-week Enneagram from Sep to Nov
    2. 4-week relationship from May to June
    3. 4-week DIY PR from Sep to Oct
    4. 4-week Enneagram from Nov to Dec (week 2 onwards, I arranged 3 other Enneagram experts to share airwave with me)
  6. Selected by Singapore Institute of Management (SIM). The interview was in March by 4 staff, followed by a 2-hour training for 8 staff, and finally a complimentary speaking slot in a seminar in 28 July. In Dec, I was appointed to train Module 2 of SME Leadership (Strategic Marketing)
  7. Official launch of Movie – “Friends with Benefits” on 21 Sep 2011. For the first time, I organise a business networking with dinner, wine and movie event with Sony Pictures and BeTheRightYou. Besides the movie, the highlight of the night was a talk by Mrs Singapore, Vanessa Tan on “Body Shape”, her team organised the ce breakers revolving around the same theme too.
  8. Birthday party cum networking. To combine birthday celebration and networking, I organised a Business Pleasure Mixer on 18 Feb 2011. The venue is Smartspace owned by Michael Zhan and Yvonne. They are one of the nicest people I have worked with. Collaboration with them is always a breeze!
  9. After more than 5 years since its inception, Beulah.sg finally has a feature on Sunday Times. See Yeong and Samie were always so gracious in sharing their first encounter on how they met. They are happily married with a twins just in Dec.
  10. Elected into Ex-Co of Association of Professional Speakers – Asia (APSS)  as its PR Officer in Aug 2011. In the short 4 months, I have successfully pitched for more than 12 speakers on radio on their areas of expertise and also the upcoming APSS Book in Feb 2012
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@ideasandrew is ranked 20th of Top 50 Business Coaches to Follow on Twitter in Dec 2011

According to @EvanCarmichael – 51December 2011 Top 50 Business Coaches to Follow on Twitter

#1) @tonyrobbins9292 – Tony Robbins (Up from #3)
#2) @BrianTracy4447 – BrianTracy (Up from #10)
#3) @pamslim5656 – Pamela Slim (Up from #12)
#4) @AliBrown6464 – Ali Brown (Up from #14)
#5) @mombizcoach6261 – Lara Galloway
#6) @coach_marketing2525 – Naomi Johnson (Up from #15)
#7) @AlexSchleber4144 – Alex Schleber
#8) @womanzworld5655 – Natalie Sisson
#9) @RichCurrie2424 – Rich Currie
#10) @grantcardone4950 – Grant Cardone
#11) @CoachTomFerry3234 – Tom Ferry (Up from #27)
#12) @emyth2625 – E-Myth Worldwide (Up from #28)
#13) @Iamamogul2730 – Charles Major
#14) @WhenIGroUpCoach3535 – Michelle Ward (Up from #30)
#15) @iandicksonbiz2323 – Ian Dickson
#16) @TanveerNaseer4949 – Tanveer Naseer
#17) @mind_steps3332 – Dr Constantin Sander
#18) @steveslaunwhite2319 – Steve Slaunwhite
#19) @TraciKnoppe1819 – Traci Knoppe
#20) @IdeasAndrew4949 – Andrew Chow
#21) @theCoachingblog3837 – Coaching Confidence (Up from #33)
#22) @womensleadershp5858 – Women’s Leadership
#23) @shultquist5151 – Stephen Hultquist
#24) @SolutionCoach2833 – Sean McCarthy
#25) @artistsedge3839 – Debra Russell
#26) @donnafeldman4041 – Donna Feldman
#27) @HarrisonAmy1141 – Amy Harrison
#28) @sreardon4143 – Skip Reardon
#29) @Jason_OToole2525 – Jason OToole
#30) @actioncoachceo1817 – Brad Sugars (Up from #42)
#31) @MPFriedman1111 – m p friedman
#32) @womensdreammag5050 – Adrienne Adams
#33) @SteveBorek3636 – Business Coach Steve (Up from #44)
#34) @valnelson5050 – Val Nelson
#35) @lifecoachamy1111 – life coach amy
#36) @coach4growth3336 – Glenn Smith (Up from #45)
#37) @CoachFeliciaLee1111 – Felicia Lee
#38) @DanteLee1119 – Dante Lee
#39) @deborahmicek1111 – Deborah Micek *Coach
#40) @flipflippen4343 – Flip Flippen
#41) @AspireShawn3127 – Shawn Kinkade
#42) @sheroldbarr4443 – Sherold Barr
#43) @ChallengerGray1111 – ChallengerGray
#44) @Howardmann2534 – Howard Mann
#45) @suzyoge1111 – Suzy Oge
#46) @dianalong1212 – Diana Long (Up from #48)
#47) @ChuckBowen1111 – Business Coach
#48) @BusinessCoachOH1111 – Dennis Willis
#49) @ActionCOACH3131 – Official ActionCOACH
#50) @MsBusine – Ms Business Coach (#50 last month)43
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Meet the Entrepreneur : MTE Session 12 – Mr Andrew Chow

Meet the Entrepreneur : MTE Session 12 – Mr Andrew Chow

My friend Ryan Koh has generously helped to summarize my sharing of personal entrepreneur journey on 27 oct 2011 at Meet-The-Entrepreneur (MTE) at Chen Fu Ji Restaurant

Summary

Collaboration is today’s new competition There are many things that we do not know in life. Seek answers by Asking and Learning Through learning, we gain Experience – Life’s best teacher Seek a Mentor, not a coach. The former will guide you in a whole person development while the latter focuses on your performance Fund your own business and take ownership in the success of it

Invest in people over products or processes

The easiest way to market your business is through Personal Branding Mass media (e.g. TV & radio) is still best for marketing your business and brand creation. (versus social media)

Always sow the seeds of success, even while you are reaping from the past efforts

ALWAYS GIVE FIRST, TAKE LATER…. SHARE FIRST, THEN SELL

Entrepreneur = Visionary + Manager + Technician

Andrew Chow Life Journey

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Personal Branding : YOU 2.0 on Social Media

Today, I am delighted to be informed by Slideshare that my presentation - ”Personal Branding – YOU 2.0 on Social Media ” is being tweeted more than anything else on SlideShare right now.

So they are putting it on the homepage of SlideShare (in the “Hot on Twitter” section).

 

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