Romancing the Media How speakers and trainers can create a buzz in the media
with Andrew Chow
Public relations is an art every speaker must acquire for publicity and personal branding. While social media keeps the conversation going, your exposure in the mass media can elevate your status as the authority in your subject of expertise.
Approaching the media is just like dating. We need to do some homework, preparation and even scripts at times when we are on the way to becoming media-savvy. Being featured on radio as a frequent guest or panelist will allow you to speak to hundreds of thousands. Focusing on your content delivery and engaging in conversation with radio hosts are great showcases for potential clients who may be listening to you for the first time.
You will learn:
How to make connections with Singapore and Malaysia media
How to propose a talk-show series with the media
How to get invited back on radio over and over again
How to build rapport with the producer on air
How to leverage on post-media interviews for marketing
Which programmes in Singapore radio are suitable for you?
About Andrew :
Andrew Chow is a certified life coach, entrepreneur, speaker and a self-made news maker with over 200 interviews and features in 5 years in regional media and press. Andrew has appeared on Positive Business Minutes, a month-long programme on radio 938live, twice in 18 months.
Andrew founded Ideamart (S) Pte Ltd in 1994, won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. He is fondly called ‘ideasandrew” in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. Andrew is a Professional Member of APSS and also serves as a member of the Exco.
I am honored to be invited as a Key Note Speaker on 30 Sep 2011 for CAAS Excellence Awards Ceremony (EAC)
The CAAS Excellence Awards Ceremony (EAC) is an annual platform that recognises and rewards CAAS divisions and staff who have made significant contributions to CAAS through the IDEAS 2.0 and ALL STAR 2.0 schemes. The ceremony also recognises activists who have made significant contributions towards the innovation movement.
Innovation Culture ( 6 Cs )
COMBINATION : Ensure Everyone agree on the Same Innovation Definition
Challenge the Status Quo by Creating New Value from
Combining old ___ with the new ___
Combining internal ___ with external ____
Combining art with science
Logic with emotions
CURIOSITY – Have a Curious Enterprise Mindset
Ask why : why do I still get lost when I ….
Ask how : how can we predict the market demand 24 months ahead of time?
Ask where : where are our new customers?
Community of DIVERSITY - Recruit Different Talents = Enjoy DIVERSITY within your workforce
Party live wire?
COMFORT ZONE – Never be too comfortable
Life is always a work-in-progress
Apple plans a product internally and launch it in phases, to the public that’s a product
COLLABORATION : Share your secrets with each other
Open source is the way to connection and network
Facebook and Google vs Friendster and Microsoft
CORPORATE VISION : Create a “Man on the Moon” Vision