How to Manage Negative Comments on Social Media?

Social Media Crisis Develop a response strategy map for conversation Management For any business using social media for customer engagement, a response strategy map is a system of responses drawn up collectively by the entire organisation for implementation during engagement with their target audience on social media. Broadly speaking, a response strategy focuses on the […]

The role of social media in Public relations & Crisis Management

Public relations Journalists from press and media are looking for you because they find your stories interesting online from search engine like Google and socialmention.com Your book/publication on your specialty sells as low as 99 cents and attracts as many as 50,000 download worldwide on App store within 3 months. Your press release can add […]

In Business, No News is Bad News

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel. Media relation is both an art and a science. Knowing your […]

New Course for SNEF : Media Management for Non-Public Relations Managers

(left to right) Agnes Cheng (Bata Shoe), Leonardo Wong (Singapore Chinese Orchestra), Jurcannie Yeong (Manpower Staffing Services), Oei Qi (ESTA), myself, M.K. Tan (Mitsui & Co), Ya-Ting (Multico Infracore Holdings), Soraya (Silkair), Michelle (Singapore Chinese Orchestra) On 13 Dec, I trained a small class of 8 participants from SMEs on “Media Management for Non-Public Relations […]

10 Most Important Questions Journalists like to ask during a Crisis

No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis. There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: –          […]

Effective Media Crisis Management Skills

No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis. There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: –          […]