In Business, No News is Bad News

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.

Media relation is both an art and a science. Knowing your basics and adding some creativity and flair will produce an effective pitch.

Understanding what constitute news and knowing what the media and press want will give your company a head start in gaining publicity. Having good publicity about your product and branding will always enhance the public perception on their value.

My first book ‘Romancing the Media for your Business” is an e-book I intend to sell online on Ipad.

Your comments and feedback is appreciated at –

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New Course for SNEF : Media Management for Non-Public Relations Managers

(left to right) Agnes Cheng (Bata Shoe), Leonardo Wong (Singapore Chinese Orchestra), Jurcannie Yeong (Manpower Staffing Services), Oei Qi (ESTA), myself, M.K. Tan (Mitsui & Co), Ya-Ting (Multico Infracore Holdings), Soraya (Silkair), Michelle (Singapore Chinese Orchestra)

On 13 Dec, I trained a small class of 8 participants from SMEs on “Media Management for Non-Public Relations Managers”. The small class enabled me to focus on applications close to the hearts of participants with reference to their companies or industries. The course was designed by me and marketed jointly with Singapore National Employers Federation (SNEF)

The topics covered were:

1. Introduction to Mass Media

2. Establishing positive relationship with the media

  • —6 ways to build friendship
  • —Press Release: What else are Keys besides Key Messages
  • —4 phases of preparing for interview: Person & Radio

3. Delivering the creative pitch

  • —Prepare a yearly overall media publicity plan
  • —Building your media database
  • —Strategies of pitching
  • —Corporate Social responsibility
  • —Survey for Insights
  • —The Insider, Current Affair, Thematic Event
  • —Love/$/Sex

4. Preparing for event coverage

  • —Customers/ Venue/ Sponsors

5. Executing a Media Crisis Management Plan

  • —10 Hard Questions and Answers
  • — The Management of Social Media in Crisis Management

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Anyone who is keen on the next course can contact Shirlin –

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Romancing the Media for Business (Positive Business Minute) – Radio 938live

The month of June is an exciting month for me as I am invited to be the speaker for Positive Business Minute, a special production by radio 938live managed by producer/Presenter Stanley Leong. Over 22 days, I will be sharing 1-2 minutes of tips each day on how Business can leverage on the mass and new media for publicity. Yes! Your relationship with the media as a business entity is like a romance between a couple. Knowing what each other need and saying the right thing at the right time is extremely important to get the message across.

The topics are as follows:

Mass Media

1 Jun – Understanding media and publicity for your business

2 Jun – How to maintain a positive relationship with the media and press?

3 Jun – Preparing your Press Release / Media Alert

4 Jun – About Press Release and Media Alert

7 Jun – Preparing for Radio interview

8 Jun – Preparing for TV interview

9 Jun – The Art of Pitching

10 Jun – Organising a Press Conference

11 Jun – Effective Crisis Management Skills

14 Jun – A final word on Effective Media management (part 1)

15 Jun – A final word on Effective Media management (part 2)

Social Media / New Media

16 Jun -  Introduction to Social Media or New Media

17 Jun – Interesting statistics about Social Media for your business consideration

18 Jun – The ROI of Social Media : Is it measurable?

21 Jun – 10 Keys to Social Media success

22 Jun – 5 phases of Strategic approach to Social Media

23 Jun – Overview of social media tools & Linkedin

24 Jun – Using Facebook for Business

25 Jun – Social Media File-sharing tools (Part 1)

28 Jun Social Media File-sharing tools (Part 2)

29 Jun – Social Media Publishing Tools

30 Jun – Social Media Collaboration Tools

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