Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel. Media relation is both an art and a science. Knowing your [...]
(left to right) Agnes Cheng (Bata Shoe), Leonardo Wong (Singapore Chinese Orchestra), Jurcannie Yeong (Manpower Staffing Services), Oei Qi (ESTA), myself, M.K. Tan (Mitsui & Co), Ya-Ting (Multico Infracore Holdings), Soraya (Silkair), Michelle (Singapore Chinese Orchestra) On 13 Dec, I trained a small class of 8 participants from SMEs on “Media Management for Non-Public Relations [...]
The month of June is an exciting month for me as I am invited to be the speaker for Positive Business Minute, a special production by radio 938live managed by producer/Presenter Stanley Leong. Over 22 days, I will be sharing 1-2 minutes of tips each day on how Business can leverage on the mass and [...]
