Social Media Case Study #1: The launch of SUCCESS Book (Part 1)

Scenario In any launch of a brand new book by a new author, the pre-launch publicity is more important than post-launch publicity and promotion. Social Media can be used to support both the pre and post launch. It will be deployed alongside with public relations, event management, and other sponsorship. The book – “SUCCESS” showcase […]

Movie Launch : Friends with Benefits (21 Sep 2011)

Event : Friendship with Benefits Offering : Buffer Dinner, Wine and Movie! Date : 21 Sep 2011 Time : 6.30pm – 9pm (Wed) Movie : Friends with Benefits Price : $30/pax, $55/pair if signed up with a friend. Venue : Cathay Cineleisure Level 6 – Preview Lounge Program (subject to slight change) : 6.30 – […]

How to Write a Great Article for the Internet

As part of my membership  with http://www.SelfGrowth.com , they provide me with good, interesting ideas and content to help me to promote my business or website. Today, our topic is “How to Write a Great Article for the Internet.” Article writing is one of the best ways to get your knowledge out and provide you […]

You Are Invited To Be Part Of Mary Chia Guinness World Record Challenge! NEX, Sat 9 April 2011

An Open Invite from Mary Chia Dear friends Mary Chia invites You to join us on Sat, 9 April 2011 to help set the new Guinness World Record for ‘The Most Number of Facial Masque Applied’; to set this new record, we are inviting 850 participants to join us at nex Shopping Mall (Center Atrium, […]

In Business, No News is Bad News

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel. Media relation is both an art and a science. Knowing your […]

The importance of Persona Management in Social 3.0 for Business

I am grateful to Felix and Roland for inviting me to speak at their inaugural Entrepreneur Workshop organised by Catalyst Connector on 16 Sep. Persona Management is first of the 3-part series of workshop aimed at challenging entrepreneurs and business owners to do brand audit, brand management and eventual brand communication. I shared on the […]

Charity Auction of 3 Oil Painting of F1 Drivers : Hamilton, Alonso & Webber

To celebrate the 3rd F1 event in Singapore on 24-26 Sep,  Ocean, a British citizen; mother of 3 in Singapore would like to donate proceeds of her oil painting in a F1 Charity Auction. The adopted charity will be Teen Challenge. After 6 months, Ocean has just finally completed 3 canvas each 1.6m x 1m […]

Brand Communications via Social Media Public Relations

[slideshare id=5075137&doc=brandcommunicationsviasocialmediapr-100828064832-phpapp02] On 24 Aug, I was invited to speak at strategic online PR and Media Relations Forum organised by T.U.N. International Pte Ltd on Brand Communications via Social Media Public Relations. Content – Management of information on different platforms Conversation – Social Media PR best practices Community – The importance of creating social networking […]

The intricacy of Brand Identity or Image association

The concept of flying or going smooth and easy is often exploited to depict nature, speed and efficiency by many marketers. In this case, the picture on the left is an advertisement from SMRT on GO GREEN with SMRT. The concept is “Let’s clear the air”, a great message from a great concept on its […]

A Slide of Ulu Pandan : Goverment, Social Media and Mass Media

The unique relationship between the social media and mass media is demonstrated through these pictures. The observations in Ulu Pandan shows the following: 1. Though the Government didn’t officially announce they are on social media, the constituencies like Ulu Pandan are embarking on the social media journey. 2. When you are new on Social Media, […]