Social Media Case Study #1: The launch of SUCCESS Book (Part 1)

Scenario In any launch of a brand new book by a new author, the pre-launch publicity is more important than post-launch publicity and promotion. Social Media can be used to support both the pre and post launch. It will be deployed alongside with public relations, event management, and other sponsorship. The book – “SUCCESS” showcase […]

13 Social Media & Mainstream lessons from Riot in Little India

What this article is NOT about: 1. Why did the riot happen? 2. Who is responsible for the riot? 3. What should have been done to contain the riot? 4. Where should we go from here in terms of labour policy? 5. How long should we ban the sale of alcohol in Little India? 6. […]

Social Media 247-1186

What Asia Authors ask about Social Media 247

                Original Posted on Asia Authors – Andrew Chow is the author of Social Media 247. As a speaker, he has delivered keynotes on social media strategies in conferences throughout Asia. He has won multiple business awards and accolades; Spirit of Enterprise Award in 2008, Successful Entrepreneur […]

Facebook Disclaimer : An excellent template for usage/interaction policy from Spirit of Enterprise Group

This is one of the best usage/interaction policy statement any Facebook page owner or group owner can have within its description SOE Facebook Disclaimer You agree, through use of this Facebook page: – That you will not post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually […]

5 Golden Rules of Social Selling (Sharing) on Social Media

                  How to use Social Media for Sharing (Social Selling) in Business? Create the right content. No one is keen on content on social media which can be found readily in other places. We need to create content which are concise, emotional and addictive. Duplicate it on […]

Social Media beyond 2013 (A peek into the future)

Keynotes 1. Social media training and certification will be essential in the near future. 2. Social media professionals will require high social quotient and emotional quotient. 3. Social gaming will be the centre stage of social media. 4. Implementation of social media strategy and social media management will require a significant budget. 5. Social networking […]

How to Manage Negative Comments on Social Media?

Social Media Crisis Develop a response strategy map for conversation Management For any business using social media for customer engagement, a response strategy map is a system of responses drawn up collectively by the entire organisation for implementation during engagement with their target audience on social media. Broadly speaking, a response strategy focuses on the […]

Social Media 247 : Book Launch at National Library (Singapore) on 8 Nov, 2012 – 7pm Book Launch on “Social Media 247” (pre order – Social Media 247 is about taking social media management and development as a lifestyle, 24 hours a day, 7 days a week. Social media is increasingly used by both big and small businesses to help them create business success in areas like branding and […]

Social Media 247 – Everything you need to know to leverage social media for business success

Trying to understand social media is like teenagers trying to understand love. Everyone is curious about falling in love but very few know the commitment attached to it. This book is not about providing you with 247 proven social media tips for business success. Neither is it about revealing 247 social media applications from all […]