Social Media Crisis Develop a response strategy map for conversation Management For any business using social media for customer engagement, a response strategy map is a system of responses drawn up collectively by the entire organisation for implementation during engagement with their target audience on social media. Broadly speaking, a response strategy focuses on the [...]
Trying to understand social media is like teenagers trying to understand love. Everyone is curious about falling in love but very few know the commitment attached to it. This book is not about providing you with 247 proven social media tips for business success. Neither is it about revealing 247 social media applications from all [...]
There cannot be a good campaign without good conversation online. Many brands are too eager to use social media as an alternative to broadcast without listening to what the market want. Gather the market sentiment by following thread and other conversation. Create survey or quizzes to build new databases and study the insights for new [...]
