@ideasandrew is ranked 20th of Top 50 Business Coaches to Follow on Twitter in Dec 2011

According to @EvanCarmichael – 51December 2011 Top 50 Business Coaches to Follow on Twitter

#1) @tonyrobbins9292 – Tony Robbins (Up from #3)
#2) @BrianTracy4447 – BrianTracy (Up from #10)
#3) @pamslim5656 – Pamela Slim (Up from #12)
#4) @AliBrown6464 – Ali Brown (Up from #14)
#5) @mombizcoach6261 – Lara Galloway
#6) @coach_marketing2525 – Naomi Johnson (Up from #15)
#7) @AlexSchleber4144 – Alex Schleber
#8) @womanzworld5655 – Natalie Sisson
#9) @RichCurrie2424 – Rich Currie
#10) @grantcardone4950 – Grant Cardone
#11) @CoachTomFerry3234 – Tom Ferry (Up from #27)
#12) @emyth2625 – E-Myth Worldwide (Up from #28)
#13) @Iamamogul2730 – Charles Major
#14) @WhenIGroUpCoach3535 – Michelle Ward (Up from #30)
#15) @iandicksonbiz2323 – Ian Dickson
#16) @TanveerNaseer4949 – Tanveer Naseer
#17) @mind_steps3332 – Dr Constantin Sander
#18) @steveslaunwhite2319 – Steve Slaunwhite
#19) @TraciKnoppe1819 – Traci Knoppe
#20) @IdeasAndrew4949 – Andrew Chow
#21) @theCoachingblog3837 – Coaching Confidence (Up from #33)
#22) @womensleadershp5858 – Women’s Leadership
#23) @shultquist5151 – Stephen Hultquist
#24) @SolutionCoach2833 – Sean McCarthy
#25) @artistsedge3839 – Debra Russell
#26) @donnafeldman4041 – Donna Feldman
#27) @HarrisonAmy1141 – Amy Harrison
#28) @sreardon4143 – Skip Reardon
#29) @Jason_OToole2525 – Jason OToole
#30) @actioncoachceo1817 – Brad Sugars (Up from #42)
#31) @MPFriedman1111 – m p friedman
#32) @womensdreammag5050 – Adrienne Adams
#33) @SteveBorek3636 – Business Coach Steve (Up from #44)
#34) @valnelson5050 – Val Nelson
#35) @lifecoachamy1111 – life coach amy
#36) @coach4growth3336 – Glenn Smith (Up from #45)
#37) @CoachFeliciaLee1111 – Felicia Lee
#38) @DanteLee1119 – Dante Lee
#39) @deborahmicek1111 – Deborah Micek *Coach
#40) @flipflippen4343 – Flip Flippen
#41) @AspireShawn3127 – Shawn Kinkade
#42) @sheroldbarr4443 – Sherold Barr
#43) @ChallengerGray1111 – ChallengerGray
#44) @Howardmann2534 – Howard Mann
#45) @suzyoge1111 – Suzy Oge
#46) @dianalong1212 – Diana Long (Up from #48)
#47) @ChuckBowen1111 – Business Coach
#48) @BusinessCoachOH1111 – Dennis Willis
#49) @ActionCOACH3131 – Official ActionCOACH
#50) @MsBusine – Ms Business Coach (#50 last month)43
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6 ways to elevate your thought leadership status on social media

Andrew Chow is a Thought Leader on Social Media Strategy, DIY Public Relations and Life Coaching

Thought leader is business jargon for an entity that is recognized for having innovative ideas.

The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention

How to leverage on social media to elevate youur thought leadership status?

1.      Streamline Your Content. My forte is in Brand Communications, Social Media Strategy, Public Relations, Personal Branding and Creativity. I make sure I choose sites which can position myself best in respective domains. Keywords must be planned carefully to ensure your come on top within your competition. Prepare a posting schedule to avoid over-crowding of information within a short time.

2.      Select Your platforms. Choose platforms for article directories with good page ranking and Alexa. If you have many presentation on different topics of your forte, Slideshare is a great platform. Twitter is a must for anyone with great inspiration to share every time.

3.      Share Your Knowledge. My own experience is the best user-generated content I can put up to enrich accelerated learning among my followers and peers. Knowledge is everywhere, why not present them your own way to establish yourself as a though leader? Conduct quality survey regular to keep abreast of latest trend within your market.

4.      Simplify Your Conversation. Gone are the days where we engage in length and senseless discussion on forums. Use Twitter and learn to comment within 140 characters. We need to think, speak and listen “140″ in social media age. Typically, if you cannot think of saying your Personal Mission Statement in 7 words, you lack a strong personal branding online.

5.      Sell Your Expertise. 80% of our forte would be knowledge and 20% would be our expertise. Make others want your expertise after you have shared your knowledge. Customize the knowledge to their problem with unique solution is always a sure way to sell. Selling your expertise through electronic newsletter is acceptable as long as it happens once every 5 times.

6.      Support Your Community. Be available in as many places as you can initially. You will not know where and who your potential customers will come from. Create a portal of sort to gather them in one place so that you can do targeted customer engagement in the future. A lot of marketers have no problem generating interest, but sustaining interest is another ball game altogether.

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Embracing the Social Media Lifestyle – by Andrew Chow (featured on Slideshare / Education page) – 8 Mar 2011

“Embracing the Social Media Lifestyle” was featured in the front page of Education section of Slideshare on 8 March 2011. It was first presented to Vemma Team Alpha in Singapore just hours before on 7 March.

It was also on first page of Google for “Social Media Lifestyle”

SlideShare is the world’s largest community for sharing presentations. With 45,000,000 monthly visitors and 90,000,000 pageviews, it is amongst the most visited 250 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

The actual presentation can be downloaded from :

[slideshare id=7174302&doc=embracingthesocialmedialifestyle-110307021558-phpapp01]

SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content. SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals & organizations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses. Anyone can view presentations & documents on topics that interest them, download them and reuse or remix for their own work.

Some points of note:

  • SlideShare was recently voted amongst the World’s Top 10 tools for education & elearning.
  • In 2009, the official website for the US President (Whitehouse.gov) signed user agreements with eight of the world’s leading social media websites. SlideShare was one of them. SlideShare is regularly used by the Whitehouse and many other US govt departments.
  • SlideShare finds reference in hundreds of published books on internet, Web 2.0, technology (search “slideshare” on Google books)
  • Our CEO Rashmi Sinha was recently named amongst the worlds Top 10 Women Influencers in Web 2.0 by FastCompany.

Some things that you can do on SlideShare

  • Upload presentations publicly or privately
  • Download presentations on any topic and reuse or remix
  • Embed on blogs, websites, company intranets
  • Share on Twitter, Facebook, LinkedIn
  • Zipcast: free, no download, 1 click web meetings
  • Leadshare: generate business leads with your presentations, documents, pdfs, videos
  • Slidecast: sync mp3 audio with slides to create a webinar
  • Embed YouTube videos inside SlideShare presentations
  • Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc

SlideShare – The Sharing Platform

SlideShare is the best way to get your slides out there on the web, so your ideas can be found and shared by a wide audience. Do you want to get the word out about your product or service? Do you want your slides to reach people who could not make it to your talk? Are you a teacher looking to share your lesson plans? It only takes a moment – start uploading now, and let your slides do the talking. The world will take notice.

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The synopsis of Social Media Enterprise Forum in Dubai on 31 Jan – 2 Feb organised by TUN International Pte Ltd

Day 1 :

Examining The Current State Of The  Middle East Social Media Market

09.00 The State of Social Media in the Middle East Today

• Who are embracing Social Media Marketing in the Middle East

• Examining the “unique” regional and cultural needs in the context of Social Media

• Looking at the current state of the technical and connectivity facilities in the region

• Case Study

Presented by : Yasser AlKharobi, Head of Corporate Marketing , Rotana Media Group



09.40 The Ripple Effect – Social Media updates from Oman

• Current size and nature of social media in Oman

• Major activities of social media in Oman

• What is the mass consumer view of social networking sites in Oman

• Corporate companies attitude towards social media in Oman

Presented by : Sangeetha Sridhar, Business Content Consultant, Information Technology Authority of Oman

Leveraging on Relationship Building & Creating Experiences with Social Media

10.50 Social Media Relationship Explored: Creating an Experience

• Examining what “experience” means in social media

• Why focusing on engaging customers is important

• Creating a compelling engagement point of contact

• Looking at best practices in social media marketing

Presented by : Ali Hussein , Head of Digital Media, MTV

11.30 Creating Experiences Through Social Media vs Creating Just a Platform

• Social media marketing as more than using digital tools

• Different approach to marketing and communication with customers

• Case studies from the Middle East

Presented by : Akanksha Goel, Account Director , Socialize

Formulating Effective Social Media Strategies

12.10 Integrating Social Media into traditional marketing strategy

• How to successfully integrate social media with existing marketing efforts

• Using social media to reach formerly unreachable markets

• Engaging new customers while maintaining existing ones

• How to effectively target new audiences online

Malik Shishtawi, Founder & President of Arab Social Media Forum events


14.00 Effective Social Media Strategies

• Fan recognition vs Fan acquisition

• Community Awareness through Community Advocates

• The Art of Aggregation

Presented by : Andrew Chow, Founder, Table for Six LLP


 

Utilizing The Power of Social Media For Your Brand

14.40 BEING BRAND SOCIAL: What brands face on the social media platform?

• What opportunities & potential problems brand face on the social media platform

• What lessons can we learn from the past that will help us moving forward. You are here. So where do we go next with Social Media?

• Using media the right way that still fits the overall brand ideology and philosophy

Presented by ; Alan Firmin, Creative Director, Young & Rubicam

15.50 Harnessing the Power of New Age Influencers

• Determining relevant tools to reach niche target audiences.

• Social crowd-sourcing to gain customer intelligence.

• Leverage influencer’s social networks to drive buzz around new products.

Haris Munif, Regional Brand Marketing Manager- Mobile Devices, Samsung Electronics Ltd


16.30 Panel Discussion: An open dialogue among stakeholders in the Social Media environment

• Examining how brands can better communicate to agencies what they want to achieve in the social media efforts

• Why some brands are hesitant to get into social media

• Do the benefits outweigh the risks?

• Why social media marketing is here to stay

Moderator: Donald Steel, Chief Communications Adviser, BBC

Invited Panellists:

  • Haris Munif, Regional Brand Marketing Manager- Mobile Devices, Samsung Electronics Ltd
  • Sangeetha Sridhar, Business Content Consultant, Information Technology Authority of Oman
  • Akanksha Goel, Account Director, Socialize
  • Malik Shiswati, Founder & General Manager, Arab Social Media Forum

Day 2

Mobile Applications for Social Media

9.00 Mobile Applications and Social Media

• Explaining the fundamentals of Mobile Application

• Examining the relation between Mobile Applications and Social Media

• Creating Mobile Applications to compliment your Social Media Marketing efforts

• Interactive session: Design your own mobile application

Presented by : Prajay Gandhi , Business Director, One Among Many


Branding & Monetization

9.40 How To Create the Perfect You Both Online and Offline

• Creating Your Industry Expert Celebrity Status

• Gathering Your Tribe

• Viral Visibility

• Making Products (Books, Videos, CD’s etc)

• Monetizing Your Brand

Dave Crane, CEO, The Life Designers

11.30 The Fundamentals of Crisis Communication – Have They Changed in a Social Media World?

• Examining how the growth of social media has changed crisis management

• How social media can itself cause a crisis

• Should companies be afraid of social media?

• Outlining how the BBC is harnessing the power of social media in its communications departments

Donald Steel, Chief Communications Adviser, BBC

A Peek Into Classified Advertising Industry Using Social Media

12.10 Reinventing Classified advertising with Social Media

• Growth of Social Media in Classified Advertising

• How Social Media is changing Classified Advertising

• Opportunities for Classified Advertising in the Middle East

Imad Lahad, Marketing & BD Director, Al Waseet International

Managing Internal Stakeholders for Social Media

13.50 Managing Organizational Expectations on Social Media Deliverables

• Examining what internal management expect from their social media marketing investments

• Why it’s important to match your goals and expectations

• What social media marketing can and cannot achieve

• Managing internal feedback and data

Presented by : Tina Di Cicco , Principal Consultant, Avaya Media


Social Media for HR

14.30 Unleashing web 2.0 in HR

• Defining web 2.0

• Analysing key deliverables of HR teams for success

• Insight into successful social media strategies

• Communicating and collaborating using social media

• Examining organisational policies for using social media

• Sharing first hand success stories

• How HR will drive performance using social media

John McGrann , CEO, Drive Social Media

Understanding The ROI for Social Media

15.40 Social Media Centric Panel

• Status of Social Media – West Vs East

• Evolution of a social media user

• Evolution of a social media marketer

• ROI on social media :

- Understanding that ROI is media agnostic and differs from measuring social & digital

- Metrics to determine transaction data through frequency, reach and yield

• Do’s & Don’ts of Social Media Marketing – tried & tested formulas

• Case study applications

Rajiv Dingra, CEO, WATConsult

A Successful Case Study

16.20 Growing Up Social: The Infancy of Social Media – A case study of the first two years of online marketing at IHG DFC

• How it all started – why we chose to use social media as a tool

• Case studies from the past two years

• Success!

• The pitfalls to beware of

• Moving forward – what are the next steps or expectations for social media

Robert Singleton , Online Marketing Executive, InterContinental Hotels Group (IHG) properties Dubai Festival City

IMG_2430

 

17.00 Panel Discussion: What is the future of social media?

• Examining future trends in Social Media

• Recognizing opportunities for your brand

• What are some of the risk

• How can your brand utilize these opportunities

Moderator: Donald Steel, Chief Communications Adviser, BBC

Invited Panellist:

  • Robert Singleton, Online Marketing Executive, InterContinental Hotels Group
  • Yasser AlKharobi , Head of Corporate Marketing, Rotana Media
  • Prajay Gandhi, Business Director, One Among Many
  • Rajiv Dingra, CEO, WATConsult

 

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8 Bloggers visit Hong Kah Point for Lunar New Year Shopping!

  • Hong Kah Point (HKP) is a bustling neighborhood centre with more than 100 retail shops and a food centre with 60 stalls serving up a wide variety of delicious local cuisines.
  • Visit traditional Chinese medical halls selling exotic herbs. Enter into the confectionaries and be tempted by the wide range of yummy buns, breads and pastries.
  • Curious about Chinese wedding customs and traditions? Step into Cheok Keuw Bridal Company that is one-of-a-kind in Singapore and prides itself in providing Chinese traditional dowry items and services.
  • HKP welcomes you to explore its unique retail shops and feast on its mouth-watering local delights.

www.myheartland.com.sg manages the Heartland Fiesta for the 3rd year since 2009. It will be a 6-week celebration from 1 Apr to 15 May to bring the shopping spirit into the heartland centres. Some of the major heartland centres will be participating. Hong Kah Point is the very first to commit. To raise awareness of the upcoming Heartland Fiesta, we have specially invite 8 lifestyle blogger to shop, eat and play on 15 Jan (Sat) 10.30am to 2pm

They will share their experiences on their respective blogs and cross post to My Heartland Singapore fan page. There will be a panel from organizers to determine the top 3 best post. They stand to win a total prize cash money of $600.

The final judging criteria are:

i.    Content of shopping experiences (50%)

  • EAT
  • SHOP
  • PLAY

ii.    Creativity of photo, video, animation or soundcast (35%)

  • Shops
  • Goodies/Products
  • Fun/entertainment
  • Food
  • People

iii.    Number of Likes given to their post on the fan page (15%)

These bloggers are :

They will be submitting their posts by 21 Jan, and the results will be known on 28 Jan.

Heartland Retail Business is a social business. Social business needs social brand ambassadors to advocate via social media to be effective and relevant in the face of increasing competition from shopping malls in town.

Hopefully, more heartland centres will be motivated by our pilot run and join hands to celebrate the Heartland Fiesta 2011. More blogger events will be coming our way in the next 10 weeks.

Calling all lifestyle bloggers, if you are keen to be invited for the next shopping party, please drop me a note – andrew@ideamart.com.sg with your Name, Mobile, Email and blog

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Effective Social Media Strategies (Case Studies)


I am invited to speak on the “Effective Social Media Strategies” on 31 Jan – 2 Feb at the Social Media Enterprise Forum in Dubai, UAE.

Effective Social Media Strategies
• Fan recognition vs Fan acquisition
- Taggo.me – new recognition strategies for retail
- Response Strategy Map
• Community Awareness through Community Advocates
- Walking with Dinosaurs Project
- Mary Chia’s Wellness Program for Men
- Samsung LG – Life’s Good!
• The Art of Aggregation

I can be contacted for consultancy – andrew@ideamart.com.sg

[slideshare id=6501342&doc=sme7jan-110110002607-phpapp01&type=d]

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