Event Marketing is a necessary marketing function of every company. With the presence of social media taking over almost every aspect of business functions, how can it add value to its success?

Phase : Pre Event Management

Focus : Generate User Content!

• Manage it! (www.eventbrite.com)
• Update it! (www.slideshare.net)
• Discuss it! – Early Bird Portal
• Quiz It ! (www.proprofs.com)
• Blog about it! (www.wordpress.com)
• Promote It! With keywords (www.youtube.com)
• Answer It! (www.quora.com)
• Use Facebook and Twitter as “Usual Suspects”

Phase : The Event

Focus : Let’s Get Talking!

•   #hashtag @mention RT
•   Are you Pinterested? (www.pinterest.com)
•   Lead generation! – QR Code
•   Go Live! – www.ustream.com
•   Who’s Talking? – www.socialmention.com
•   Let’s Connect! – www.linkedin.com
•   Share Locations! – www.foursquare.com

Phase : Post Event Management

Focus : Engage the Community!

• Record it! – Podcast!
• Make it Official! – www.wikipedia.com
• Moment of Truth – www.feedbackfarm.com
• Memory Lane – www.animoto.com
• Submit the Story! – www.mashable.com
• Follow up Meeting – www.meetup.com
• Write a book! – www.smashwords.com

Tags: post event marketing and follow up, pre event marketing, social media in event marketing

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