Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.
Media relation is both an art and a science. Knowing your basics and adding some creativity and flair will produce an effective pitch.
Understanding what constitute news and knowing what the media and press want will give your company a head start in gaining publicity. Having good publicity about your product and branding will always enhance the public perception on their value.
My first book ‘Romancing the Media for your Business” is an e-book I intend to sell online on Ipad.
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