Romancing the Media for Business (Positive Business Minute) – Radio 938live

The month of June is an exciting month for me as I am invited to be the speaker for Positive Business Minute, a special production by radio 938live managed by producer/Presenter Stanley Leong. Over 22 days, I will be sharing 1-2 minutes of tips each day on how Business can leverage on the mass and new media for publicity. Yes! Your relationship with the media as a business entity is like a romance between a couple. Knowing what each other need and saying the right thing at the right time is extremely important to get the message across.

The topics are as follows:

Mass Media

1 Jun – Understanding media and publicity for your business

2 Jun – How to maintain a positive relationship with the media and press?

3 Jun – Preparing your Press Release / Media Alert

4 Jun – About Press Release and Media Alert

7 Jun – Preparing for Radio interview

8 Jun – Preparing for TV interview

9 Jun – The Art of Pitching

10 Jun – Organising a Press Conference

11 Jun – Effective Crisis Management Skills

14 Jun – A final word on Effective Media management (part 1)

15 Jun – A final word on Effective Media management (part 2)

Social Media / New Media

16 Jun -  Introduction to Social Media or New Media

17 Jun – Interesting statistics about Social Media for your business consideration

18 Jun – The ROI of Social Media : Is it measurable?

21 Jun – 10 Keys to Social Media success

22 Jun – 5 phases of Strategic approach to Social Media

23 Jun – Overview of social media tools & Linkedin

24 Jun – Using Facebook for Business

25 Jun – Social Media File-sharing tools (Part 1)

28 Jun Social Media File-sharing tools (Part 2)

29 Jun – Social Media Publishing Tools

30 Jun – Social Media Collaboration Tools

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Employers have biases too (Beauty: Blessing or curse Pt 5)

It’s inevitable that some employers will tend to pay more attention to good looking people, but don’t start attaching a photo of yourself posing like a model in your CV just yet!

[youtube=http://www.youtube.com/watch?v=SxcBvpfhDus&hl=en_US&fs=1]

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Beauties date the beasts (Beauty: Blessing or curse Pt 4)

It seems more common to see beautiful women going out with Average Joes these days. Unfortunately, the reverse doesn’t seem to be happening!

[youtube=http://www.youtube.com/watch?v=kPE6dQ0Fwzo&hl=en_US&fs=1]

The same journalist – Shi Ting posted this on Straitimes.com and amazing it was retweeted almost 30 times within 24 hours.

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Beauty breeds insecurity? (Beauty: Blessing or curse Pt 3)

If your boyfriend or girlfriend looked like a model, it’s easy to feel insecure about them.

[youtube=http://www.youtube.com/watch?v=6lZbt9VW1jA&hl=en_US&fs=1]

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“I make the clothes look good” (Beauty: Blessing or curse Pt 2)

There are many perks for good lookers – they attract attention, make friends easily, even the boss loves them. So what problems can they possibly have?

[youtube=http://www.youtube.com/watch?v=Ea1Bi27bJ7M&hl=en_US&fs=1]

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Is beautiful better? (Beauty: Blessing or curse Pt 1)

It gets you the date and the job. There can’t be anything bad about looking beautiful, right?

[youtube=http://www.youtube.com/watch?v=TV5h7FoYOzw&hl=en_US&fs=1]

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ACTA – CU 5: DEVELOP A COMPETENCY-BASED ASSESSMENT

CU 5: DEVELOP A COMPETENCY-BASED ASSESSMENT
This module begins with an introduction of the basic competency-based assessment concepts. It looks into the planning, development and contextualising of an assessment plan, which requires a good understanding of the information gathering process. You will learn to select and apply the right methods and tools in your assessment plans, taking into consideration the principles of assessment and the rules of evidence. You will also plan and design various assessment activities and tools, including assessment instructions based on selected assessment methods. Finally, the unit covers the tools and issues related to the validation of assessment plans.

The unit consists of the following competency elements:

* Prepare an assessment plan
* Develop competency-based assessment tools
* Validate the assessment plan

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ACTA – CU 4A: PREPARE AND FACILITATE CLASSROOM TRAINING

CU 4A: PREPARE AND FACILITATE CLASSROOM TRAINING
This unit explores different ways to review learner profiles and customise a training programme that meets their needs. It also looks into resource preparation, facilitation and presentation skills, as well as various effective adult learning methodologies (such as the use of case studies and role-playing). Other areas covered include the key considerations in maintaining a conducive learning environment. By the end of this unit, you will be equipped with a repertoire of effective instructional and training strategies. You will also gain the ability to conduct evaluation and analyse its outcomes.

The unit consists of the following competency elements:

* Review learner profiles and customise a training programme to meet their needs
* Prepare resources needed for an effective training programme
* Create and maintain a conducive learning environment
* Facilitate learning through effective instructional skills and strategies
* Monitor a learner’s progress and adjust the training programme accordingly
* Review a post-course evaluation

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