Understanding Media and Publicity for your business

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that media publicity is exclusive to big companies having a huge budget to hire public relations specialists who provide strategic counsel. Media relation is both an art and a science. […]

Romancing the Media for Business (Positive Business Minute) – Radio 938live

The month of June is an exciting month for me as I am invited to be the speaker for Positive Business Minute, a special production by radio 938live managed by producer/Presenter Stanley Leong. Over 22 days, I will be sharing 1-2 minutes of tips each day on how Business can leverage on the mass and […]

Employers have biases too (Beauty: Blessing or curse Pt 5)

It’s inevitable that some employers will tend to pay more attention to good looking people, but don’t start attaching a photo of yourself posing like a model in your CV just yet! [youtube=http://www.youtube.com/watch?v=SxcBvpfhDus&hl=en_US&fs=1] Pin It

Beauties date the beasts (Beauty: Blessing or curse Pt 4)

It seems more common to see beautiful women going out with Average Joes these days. Unfortunately, the reverse doesn’t seem to be happening! [youtube=http://www.youtube.com/watch?v=kPE6dQ0Fwzo&hl=en_US&fs=1] The same journalist – Shi Ting posted this on Straitimes.com and amazing it was retweeted almost 30 times within 24 hours. Pin It

Beauty breeds insecurity? (Beauty: Blessing or curse Pt 3)

If your boyfriend or girlfriend looked like a model, it’s easy to feel insecure about them. [youtube=http://www.youtube.com/watch?v=6lZbt9VW1jA&hl=en_US&fs=1] Pin It

“I make the clothes look good” (Beauty: Blessing or curse Pt 2)

There are many perks for good lookers – they attract attention, make friends easily, even the boss loves them. So what problems can they possibly have? [youtube=http://www.youtube.com/watch?v=Ea1Bi27bJ7M&hl=en_US&fs=1] Pin It

Is beautiful better? (Beauty: Blessing or curse Pt 1)

It gets you the date and the job. There can’t be anything bad about looking beautiful, right? [youtube=http://www.youtube.com/watch?v=TV5h7FoYOzw&hl=en_US&fs=1] Pin It

ACTA – CU 5: DEVELOP A COMPETENCY-BASED ASSESSMENT

CU 5: DEVELOP A COMPETENCY-BASED ASSESSMENT This module begins with an introduction of the basic competency-based assessment concepts. It looks into the planning, development and contextualising of an assessment plan, which requires a good understanding of the information gathering process. You will learn to select and apply the right methods and tools in your assessment […]