May 12
10
How to Provide High-Content Virtual Events to
Enhance Your Bottom Line
Date : 8 May 2012
Venue : Marina Mandarin Hotel, Singapore
Event : Annual Convention 2012
Organiser : Asia Professional Speakers Singapore
Presented by Pamela Jett, CSP
Reviewed by Andrew Chow
Why do virtual events?
| Type | Pros | Cons |
| Free “public” | Easy
No Risk |
No profit
Can limit future profit |
| Client Sponsored | Easy
No Risj Can use their technology |
Ceiling on profit |
| 3rd Party Sponsored | Easy
Big Audience Can sell other product/services |
Low fee
Play by their rules |
| Self-Sponsored “Public” | Not difficult
Broad reach Profitable |
Can be daunting
Slight risk |
Where do we start? Ask ourselves some key questions:
- What’s my delivery platform?
- What do my competitors charge?
- What will I charge?
- Where is my audience located?
- What time do I schedule?
- Who will be paying?
- How will I handle “back office?”
What are some of the marketing strategies?
- Negative titles sell.
- Creativity matters.
- Bullet point descriptions inspire confidence.
- Offer a “series.”
- Offer individual and group pricing..
- Make sure program is recorded.
How to fine tune your delivery?
- Think “training” – not motivational speaking.
- Find their pain and be a pain reliever.
- Tools, tips, techniques create value.
- Think anecdotes, not stories.
How to Turn your “Stage Presence” into a Compelling “Virtual Presence”
- Remember the basics of good structure.
- Provide multiple applications.
- Pace matters!
- Energy matters even more!!!
Blunders and How to Avoid Them
- Telling your “signature story.”
- Not being interactive.
- Forgetting the audience is there.
- Q/A sessions.
- Too much housekeeping
Most important points to remember!
- Structure content so your audience knows the R.O.I.
- Market first, then develop the content!
