Review : How to Provide High-Content Virtual Events to Enhance Your Bottom Line

How to Provide High-Content Virtual Events to

Enhance Your Bottom Line

 Date : 8 May 2012

Venue : Marina Mandarin Hotel, Singapore

Event : Annual Convention 2012

Organiser : Asia Professional Speakers Singapore

Presented by Pamela Jett, CSP

Reviewed by Andrew Chow

Why do virtual events?

Type Pros Cons
Free “public” Easy

No Risk

No profit

Can limit future profit

Client Sponsored Easy

No Risj

Can use their technology

Ceiling on profit
3rd Party Sponsored Easy

Big Audience

Can sell other product/services

Low fee

Play by their rules

Self-Sponsored “Public” Not difficult

Broad reach

Profitable

Can be daunting

Slight risk

 

Where do we start?  Ask ourselves some key questions:

  • What’s my delivery platform?
  • What do my competitors charge?
  • What will I charge?
  • Where is my audience located?
  • What time do I schedule?
  • Who will be paying?
  • How will I handle “back office?”

What are some of the marketing strategies?

  • Negative titles sell.
  • Creativity matters.
  • Bullet point descriptions inspire confidence.
  • Offer a “series.”
  • Offer individual and group pricing..
  • Make sure program is recorded.

How to fine tune your delivery?

  • Think “training” – not motivational speaking.
  • Find their pain and be a pain reliever.
  • Tools, tips, techniques create value.
  • Think anecdotes, not stories.

How to Turn your “Stage Presence” into a Compelling “Virtual Presence”

 

  • Remember the basics of good structure.
  • Provide multiple applications.
  • Pace matters!
  • Energy matters even more!!!

 

Blunders and How to Avoid Them

 

  • Telling your “signature story.”
  • Not being interactive.
  • Forgetting the audience is there.
  • Q/A sessions.
  • Too much housekeeping

 

Most important points to remember!

 

  • Structure content so your audience knows the R.O.I.
  • Market first, then develop the content!

 

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