Are You an Expert in your field of Business?

Dear fellow business leaders,

I’d like to invite you to join me and the likes of Donald Trump, Guy Kawasaki, and Michael Gerber as a VIP Author on www.EvanCarmichael.com, a business thought leadership website that has helped over 14 million entrepreneurs and counting!

The site has over 750,000 monthly visitors, 295,000 pages of content and no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com.

Creating a VIP Author Account on EvanCarmichael.com is cost free and there is no obligation to submit content on a regular basis. But more importantly, being a VIP Author has helped me in numerous ways such as rank higher in Google for keyword searches, improve traffic to my website, build increased credibility, and attract more targeted customers.

At EvanCarmichael.com you can also promote your free downloads, blogs, YouTube videos, Twitter accounts, and more to help you grow your business.

And, once again, there’s no cost for any of it.

To start promoting your content for free on EvanCarmichael.com, simply go to the link below or paste it into the address bar of your browser.

http://www.evancarmichael.com/Author/partnerLeads.php?l=6472

Sincerely, Andrew Chow

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New Course for SNEF : Media Management for Non-Public Relations Managers

(left to right) Agnes Cheng (Bata Shoe), Leonardo Wong (Singapore Chinese Orchestra), Jurcannie Yeong (Manpower Staffing Services), Oei Qi (ESTA), myself, M.K. Tan (Mitsui & Co), Ya-Ting (Multico Infracore Holdings), Soraya (Silkair), Michelle (Singapore Chinese Orchestra)

On 13 Dec, I trained a small class of 8 participants from SMEs on “Media Management for Non-Public Relations Managers”. The small class enabled me to focus on applications close to the hearts of participants with reference to their companies or industries. The course was designed by me and marketed jointly with Singapore National Employers Federation (SNEF)

The topics covered were:

1. Introduction to Mass Media

2. Establishing positive relationship with the media

  • —6 ways to build friendship
  • —Press Release: What else are Keys besides Key Messages
  • —4 phases of preparing for interview: Person & Radio

3. Delivering the creative pitch

  • —Prepare a yearly overall media publicity plan
  • —Building your media database
  • —Strategies of pitching
  • —Corporate Social responsibility
  • —Survey for Insights
  • —The Insider, Current Affair, Thematic Event
  • —Love/$/Sex

4. Preparing for event coverage

  • —Customers/ Venue/ Sponsors

5. Executing a Media Crisis Management Plan

  • —10 Hard Questions and Answers
  • — The Management of Social Media in Crisis Management

[slideshare id=5691046&doc=mediamanagementfornon-prmgrs-101107011858-phpapp01&type=d]

Anyone who is keen on the next course can contact Shirlin – shirlin_lee@snef.org.sg

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10 Social and Business Truths from "Social Network", the Movie.

A movie based on Mark Zuckerberg and the founding years of Facebook, called The Social Network, was released on October 28, 2010. The plot – http://en.wikipedia.org/wiki/The_Social_Network

I was invited by Sony Pictures for the preview of “Social Network” about 2 weeks before it was launched. After watching it, I was led to share my very 1st movie review on some of the “social truths”

1. My view is as good as yours. The movie – “Social Network” is a good overview of how social networking company – Facebook started with stories revolving around Mark Zuckerburg, Eduardo Saverin and Sean Parker.  Though no one would say the movie plot is 100% accurate, the movie is subjectively researched and directed based on only the account of Eduardo Saverin. The interpretation of events are primarily through the eyes and mind of Eduardo, the co founder, who incidentally is said to be living in Singapore for the past 1.5 years. Maybe Mark should link up with another director to do a “Real Facebook” movie, i am sure he has his own version and story to tell.

2. Sometimes having a 3rd party is a good thing. Facebook may never be as successful as it is today had the founders not met Sean Parker, the co-founder of Napster and Plaxo as their initial advisor. Sean stretched the mind of Mark but Eduardo was totally unimpressed. In the end, Mark go with Sean and the rest is history. Personally, the timely insertion Sean made all the differences for Facebook. He may be the unwanted 3rd party but provided the best 2nd opinion on the future of Facebook at that time.

3. It is good to start well, but far better to end well. Though Sean is a extremely smart and charismatic guy, he was undone by his own arrogance. Due to some drug issue, he was forced to be out of Facebook. Had Sean Parker managed to stayed on, Facebook might have been more successful today.

4. Men place his self-esteem in what he can accomplish. Mark is depicted as arrogant, selfish and self-absorbed guy. He is after success but not energized by money.  All young technopreneurs are depicted as flirtatious and incapable of handling serious romantic relationship. At the end of the movie, he was still trying his luck on reuniting with his ex girl friend through the very thing he invented – FACEBOOK!

5. Friendship is always tested in prosperity, not poverty. When times were bad, Mark and Eduardo stayed focused together. They had each other’s attention, discussed matters and fly together to pitch. Once money started coming in, and difference in direction set in, the friendship suffered. Never enter into any business relationship with your best friend, unless you are prepared to lose this friend inadvertently.

The business Truth:

1. Partnership is more important than any proposal. The movie also shows that business isn’t about the quality of business  proposal but the quality of business partnership. Choose the right partners. The idea of social networking the Facebook way was the coolest idea back then. Had Mark, Eduardo and Sean managed the partnership better – disagree by agreeing, Facebook would have enjoyed the best of alliance, open source and also advertising. Ideas are simple, execution is important and finding the right partners is supreme.

2. Success is often born out of a crisis. Facebook which was created out of frustration by Mark just to forget a crush.  Another version of the story is Mark Zuckerberg created Facebook to elevate his stature after not getting into any of the elite Finals Club in Harvard. When you are too much in a comfort zone, success is a mile away. When you are in combat zone, success will just be reached within an arm’s length.

3. To be relevant, all great brands should be Work-in-Progress. In the movie, Mark once mentioned “this thing will never be finish, it’s like fashion”. All business is a fashion business, it has cycle and ever evolving. No business will ever arrived and be finalized. To serve your target, you need to go with the flow and initiate changes most of the time. Do frequent brand audit, re-adjust your strategy and align your communication channels frequently. FACEBOOK is successful because they believe in sharing by offering its source codes to 3rd party developers to make them even popular. They seems to have no niche, they serve everyone!

4.  Non Disclosure Agreement is usually the condition for out of court settlement. Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra all agree to settle out of court with a confidential agreement. They must never disclosure the details and must never claim to have any links to Facebook except for the ownership of common shares. On hindsight, 7% of Facebook valued at $25b (currently in 2010)  is $1.75b. If 2 brothers had known how much will it worth today, they would never have settled for just $65million!

5. The 8 Law of Business Ideas:

  • Do not share your ideas with anyone unless you are prepared for it to be stolen
  • Do not force  sell it to anyone who refuse to buy them
  • Avoid exploring ideas which are difficult to realize or implement.
  • If your good idea is stolen, you must know how to win it back by enhancing it.
  • You do not own any good ideas unless you see it to completion
  • All good ideas should be tested against second-guessing, deliberation and contemplation.
  • The difference between a great and a good idea is the person who first thought of it.
  • Good ideas doesn’t guarantee good results

[youtube=http://www.youtube.com/watch?v=lB95KLmpLR4&fs=1&hl=en_US]

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Taggo empowers brands to recognise fans at the point of sale

Taggo empowers brands to recognise fans at the point of sale
Brands can now identify and reward fans of their Facebook Pages  at a real physical venue

Singapore, September 29 2010 – Taggo today announced the launch of its patent pending technology that empowers brands the capability to identify and reward fans of Facebook Pages in the real physical world. This allows brands to launch promotions on their Facebook Pages which can be executed immediately at a physical venue.  At the same time, brands can launch in-store promotions to turn customers into fans.

“Facebook Pages are now an essential part of the brands’ social media campaign to reach out to their customers. With Facebook Pages sprouting out by the hundreds per day, it is essential for brands to differentiate their Pages from competitors. The ability to identify and reward their online fans offline in their stores will provide these brands that edge over their competitors,” said Mr Aneace Haddad, CEO and Founder of Taggo.

“Thanking fans at the point of sale also encourages more customers to be fans. With Taggo, brands can now launch in-store promotions to provide customers with pull and push incentives to like their Facebook Pages immediately. The wide adoption of Smart Phones and Wireless computing makes it even easier for fans to like the brand’s Facebook Page on the spot, effectively turning customers into fans,” said Mr. Haddad.

A recent survey has shown that Facebook users are motivated by discounts and promotions to like a brand’s Facebook Page. MarketingProfs wrote that “Over two in five surveyed Facebook users (43%) say they “like,” or are fans of, at least one brand on Facebook. Among them, 40% say they like brands to receive discounts and promotions, whereas 39% say they do so to publicly display their brand affiliations to others.” (Source : http://www.marketingprofs.com/charts/2010/3882/facebook-users-like-brands-for-discounts-social-badging)

Brands that have signed up for Taggo include Paulaner Bräuhaus Singapore, Cafe Le Caire, Jus Salon, MaggieMoo’s Ice Cream & Treatery, Artery, The Camera Corner and SauceINK, and will be launching promotions in the coming months. Please refer to Annex 1 for quotes from the brands’ respective spokesperson about Taggo.

“Our soft launch of Taggo has shown that brands are eager to take this opportunity to thank their fans for supporting their Facebook Pages. Their promotions will also look to turn more customers into fans and provide a quick and easy customer loyalty solution,” said Mr Haddad.

Brands only need to add the Taggo app to their Facebook Pages, which allows fans to enter their preferred tap and go RFID card number. Facebook users in Singapore can choose their existing transit card to be their preferred tap and go device. Those without a local transit card can make use of TAGGO RFID stickers which will be available at participating retail stores.

At the store or venue, Taggo’s fan recognition service is built into the brand’s point of sale system or counter top PC. An RFID card reader is used to immediately identify if the customer at the store is a fan of the brand’s Facebook Page.

In summary, brands with Facebook Pages now have an easier way to identify and reward their online fans offline with Taggo. As Facebook users are motivated by promotions and discounts to join the brand’s Facebook Page, Taggo provides these brands with the capability to identify their fans at a physical venue and reward them offline with the promotions and discounts accordingly.

For additional information, please contact:

Aaron Koh
Social Media/PR
aaron(at)taggo.me
+65 9489 4557

About Taggo

Taggo’s patent pending technology brings Facebook fan recognition to the point of sale. Taggo’s tap and go feature lets customers enjoy fan benefits at real-world shops and businesses. This helps retailers attract new customers, increase their fan base, engage and communicate with more customers, and create opportunities for recommendations and referrals. Third party developers use Taggo’s APIs to create loyalty points programs, prepaid top-ups, special discounts, e-coupons, vouchers, etc. for fans of Facebook Pages.

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Calling all aspiring entrepreneurs in Singapore

Calling all aspiring entrepreneurs in Singapore : The Business of Social 3.0 – Workshop One – Transformation – http://ow.ly/2CaQe

THE BUSINESS OF SOCIAL 3.0

A Series of Workshops on Making Social Media Work for Your Business

by Catalyst Connector


WORKSHOP ONE – TRANSFORM

16 September 2010 – Brewerkz Riverside Point


THE BUSINESS OF SOCIAL 3.0 is a series of Workshops on Making Social Media Work for Your Business by Catalyst Connector.

WORKSHOP ONE – TRANSFORM addresses the issues of how to make Social Media work in the business world and provides guidelines on the role of corporate Persona Management.

Whether a corporation or start-up, companies nowadays have to face and deal with many communities – its staff, suppliers, customers, partners and regulatory bodies. While it maintains a single outlook and projects a distinct image, it has to maintain multiple personas, carefully balancing each with the other to maintain credibility toward success. Balancing and maintaining all these various personas is a delicate act.

In the age of Social Media, the power of blogs, tweets, feeds and Facebook, are forcing upon businesses an onslaught of messages, feedback, critique and commentary. Business partners and potential business partners form opinions prior to a meeting. Rumors, opinions and reputations spread at the speed of light – often without the participation, or even knowledge, of the protagonist. It is critical that businesses, especially startups and SMBs, develop the ability to monitor, measure and manage their online personas to enhance their business networking and matching opportunities.

About Catalyst Connector

At Catalyst Connector, our strategy capitalizes on social voice as a policy, utilizing infrastructure and applications with a proven methodology to manage and maintain positive energy to pro-actively acquiring prospective customers and partners.


The Business of Social 3.0

WORKSHOP ONE – TRANSFORM

EVENT & REGISTRATION DETAILS


Summary: Making Social Media Work in the Business World and the role of corporate Persona Management

Intended Audience:

  • Entrepreneurs and Senior Management in New Media and Business Development
  • Developers seeking to understand how to sell technology or services into a social space, and how to leverage on use of social media to generate business leads.
  • Agency Directors in Account Service and Media Planning.
  • Senior Executives in brand activation and marketing operations.
  • Anyone who seeks the use of digital marketing and social media for international business networking and matching to achieve revenue opportunities.

Date: 16 September 2010

Venue: Brewerkz Riverside Point, 30 Merchant Road #01-05/06, Riverside Point

Sign Up Now For FREE

Registration starts at 1:30pm


Time Agenda
1:30pm Registration
2:00pm Workshop Series Overview : The Business of Social 3.0

  • Overview of Workshop Series
  • Networking and Business Matching in the Age of Social Media
  • How businesses can harness social media to give them the competitive edge
3:30pm Workshop: Transforming your Business with Social Media and the Role of Persona Management (Part 1)

  • Persona – It’s Not Personal
  • What is Persona Management
  • Why is it so important in your journey
  • Persona communication techniques and tools
4:30pm Tea Break
5:00pm Workshop: Transforming your Business with Social Media and the Role of Persona Management (Part 2)
6:00pm Networking & Business Matching
8:00pm End
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Andrew becomes an associate trainer in SCCCI

Developing a Winsome Social Media Strategy for SMEs

Date: 18 August 2010, Wednesday
Time: 9am-5pm (Registration starts at 8.30am)
Venue: SCCCI Conference Room, Level 2,
47 Hill Street
Fee: SCCCI Member-$180; Non-member-$200

Learn about:
 Overview of New Media : Content, Conversion & Communities
 Aligning new media strategy to its business strategy
 Identifying different applications for different information
 Mastering the art of conversation, instead of campaign
 Adhering to best practices and landscape of social media

[slideshare id=4864527&doc=20100818socialmediaworkshop-100729061035-phpapp02&type=d]

Implementing a Winning Social Media Strategy for your Organisation

Date: 19 August 2010, Thursday
Time: 9am-5pm (Registration starts at 8.30am)
Venue: SCCCI Conference Room, Level 2,
47 Hill Street
Fee: SCCCI Member-$180; Non-member-$200

Learn about:
 Planning the social media presence of your organisation
 Implementing the plan with right platforms and content management
 Monitoring the feedback and on different tools

[slideshare id=4864528&doc=20100819socialmediaworkshop-100729061049-phpapp02&type=d]

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Interesting Statistics about the Social Media

Let me share with you some interesting statistics regarding the pervasive reach of social media in Singapore and the world.

  • There are 2.4million facebook accounts registered in Singapore
  • It will take you 500 years to finish watching all the videos on youtube today
  • 1 in 8 married couples in America met through social media sites
  • There are 5 billion pictures on Flickr, about 70% of the world’s population
  • 96% of Gen Y have joined a social media site.
  • Facebook has overtaken Google in weekly traffic
  • Social media has overtaken pornography as the number one activity on the web
  • It took radio 38 years to reach 50 million users,  TV took 13 years, the internet took 4 years, and the IPOD took only 3 years.
  • If Facebook is a country today, its membership would have been the 3rd largest country today behind China and India, America is 4th.
  • Businesses do not really have a choice whether they should be on social media, the question is How Well they should be doing it.
  • 80% of the companies have used social media for recruitment
  • The fastest growing segment on Facebook is female and between 55-65 years old
  • While you are listening to Positive Business Minutes, another 25 hours of videos would have been uploaded on Youtube
  • Wikipedia has over 15 million articles, 78% of these are not even in English.
  • There are 200 million blogs in the world right now.34% of them post their opinion on products and services. So what are they saying about your brand?
  • Even traditional mass media are on Facebook and Twitter engaging their fans through feedback and discussions.
  • In summary, in social media, we do not need to look for products and services; they will come and find us.
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How to Maintain Positive Relationship with the Media and Press?

o Compile a list of journalists and reporter contacts and develop friendship with them. Try to remember their professional interest in their work and seek to be a resource information centre for other contacts. Be truthful about the quality of a story and its sources. Always give reporters special access to you by releasing your personal mobile number. Send them an email once in a while when you see their features published.

o The common mistake newsmakers make in dealing with reporters is to insist on a perfect story to advocate your position. The reporters’ job isn’t to protect your reputation or advance your career. Do not expect them to ask you questions to help you to say what you want to say.

o All reporters want to produce a professional story, accepted by their editor and audience with a specific angle. Understanding their job will enable you to build rapport with them and pave the way for media pitching.

o Know your rights with the media will be helpful. Always remember you have the right to be treated with respect. You can refuse to answer any personal questions. You have the right to be quoted accurately. Always repeat your key messages if there is a need to. You have the right to determine when and where you will be interviewed.

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About Andrew Chow

Andrew Chow founded IDEAMART (S) PTE LTD since 1994. He is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker. He won the Spirit of Enterprise Award in 2008

Andrew had more than 50 interviews and features about him and his business since 2005. During the same period, numerous valuable experiences are drawn from managing the press and media (Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc).

Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP.

This blog is to share many of my insights about Life, and Business

[youtube=http://www.youtube.com/watch?v=2qvV20owmag&hl=en&fs=1&]

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