Social Media and Charity are made for each other

In my VCF-approved training for VWOs/Charity/NPOs, I am often told the biggest obstacle for Volunteer Welfare Organisations (VWOs) is the lack of support/approval from top management. Social Media is utilised in the west for raising awareness, encouraging volunteerism and increasing donation. The best VWO I find which is the fore-runner on the social media applications […]

A few Good Men & Women from Teen Challenge (735 Old Choa Chu Kang Rd)

On 5-6 August, i had the honour to conduct a social media strategy workshop for one of the leading charities in Singapore for Youth and Rehab program – Teen Challenge. A key factor of success in the implementation of social media is always the question of corporate readiness and stakeholders’ buy-in. Teen Challenge has risen […]

Implementing a Winning Social Media Strategy for Charity (14-15 July 2010)

The economic downturn of the past few years has made finding and keeping donors an increasing priority for VWOs, Charities & Non-profit organizations. While traditional marketing goals have stayed the same, the methods used to reach these goals have become much more efficient with the advent of online conversations and social media tools. As social […]