In my VCF-approved training for VWOs/Charity/NPOs, I am often told the biggest obstacle for Volunteer Welfare Organisations (VWOs) is the lack of support/approval from top management. Social Media is utilised in the west for raising awareness, encouraging volunteerism and increasing donation. The best VWO I find which is the fore-runner on the social media applications is Lutheran Community Care Services (LCCS) led by Executive Director Rev Daniel Ang.
They are setting up Facebook fan pages, updating fans on their events like Charity Golf, causes, fund raising status, etc. Plans are underway to create Twitter, Youtube and Flickr pages. The latest is a campaign to auction off 2 paintings of F1 drivers – Mark Webber and Fernando Alonso
In my corporate training, I encourage them to do research on 5 international charities and these may be 5 good case studies for other charities to follow
If you belong to any VWOs and would like to explore using social media, I would be glad to design a customised training for your organisation.
[slideshare id=5690592&doc=savethechildren-101106214857-phpapp02]Pin It