So what's your POINT?

The POINT for all Points

As a regional trainer and speaker, the ability to communicate effectively to different audience will set myself apart from others.

In the area of corporate and personal communication, the key is to make a powerful POINT after you delivered your presentation. There are many great communicators to learn from not only from the West, but from Asia too. Where can I gather them?

POINT Magazine is my answer! It is the first Business Communications Magazine for CEOs in Asia.

A Different Business Magazine

I was given a copy of the magazine on 1 Dec, 2010 during Walking with Dinosaurs 1st performance in Singapore Indoor Stadium by my good friend, Mr Eric Feng, himself, the founder of the magazine.

Over coffee session a few days before the year was over, i asked him what is the unique selling preposition of POINT

“Instead of reporting the latest business news and trends like most business magazines, POINT wants to bring your attention to some of the most influential and inspiring CEOs of Asia! Through our interviews with them, we will reveal their communication best practices and take you step-by-step on how to solve your most pressing communication challenges at work”  – Eric

A sneak preview of the inaugural issue

Learn the art of crisis management from DBS CEO Piyush Gupta & other famous CEOs of Asia

The infamous Warren Buffet with a wise tip to help us deal with crisis.

Guy Kawasaki, a former evangelist of Apple, columnist of Entrepreneur Magazine and an author of nine books including international bestseller “The Art of The Start”

One of the best things in life is to be surrounded by high achievers and great motivators. It both motivates and challenge you never to rest on our laurels in times of success. There is always a quiet need to be in combat zone rather than comfort zone. Eric Feng is one individual with both form and substance among his peers.

Here, Eric shares 7 ways to get the most out of a POINT.

What can we look ahead for future issues?

POINT is a quarterly issue and the 2nd will be due in Feb, 2011, 3rd will be due in May 2011 and 4th issue should be  out by Aug 2011.

  • Nov – Crisis Communication (Lessons from leaders in crisis featuring CEOs of DBS, Great Eastern and Toyota)
  • Feb – Influence (Six sources of influence that leaders leverage on to change mindsets and ignite action)
  • May – Communication Inside-Out (Learn the art and science of building trust and alignment in your organization)
  • Aug – Point’s Top 10 Inspiring Communicators of Asia, featuring MM Lee

As we were discussing about Brand Communications and Brand Advocate in Marketing Communications, we brewed the idea of me contributing some content in the coming issues. These will be from my consultancy experience with reputable clients like Walking with Dinosaurs and local SPA giant Mary Chia.

I was so excited that I volunteer to bring Eric’s POINT to Vietnam and give it to my friend Duong; CEO  of TalentPool. (see picture below) and Dubai during my speaking engagement in Social Media Enterprise Forum.

If you are a CEO, you must have a copy on your desk, only 1500 premium copies will be printed and hand-delivered directly to the CEOs in Singapore while 30,000 business leaders around Asia will get to read the magazine online via

The reason for hand-delivering POINT is to demonstrate the importance of “personal touch” in business communication. That’s why I choose to do the same for Duong to align myself to the POINT’s branding :)

I brought along the inaugural issue of 1st Asia CEO Communications magazine – POINT and present it to Duong, the CEO of TalentPool in Vietnam. It is a magazine started by Eric Feng

About the Founder

Eric Feng and he has published two bestselling business books relating to public speaking and business presentations. In 2006, Straits Times featured him as one of the top 25 alternate achievers in Singapore (for his oratorical achievements in the speaking arena) Since then, he has evolved and gone professional – teaching public speaking, speaking at business leaders’ conference, writing books on speaking and now publishing a up-market business communication magazine for CEOs in Asia. In 2007, Business Week also featured him as one of the top 25 young entrepreneurs of Asia.

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10 Most Important Questions Journalists like to ask during a Crisis

  • No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis.
  • There are Ten Questions a Reporter Will Want to Know in a Hard News Situation:

-          What happened?

-          Why did it happen?

-          Was anyone injured or affected from it?

-          Could this have been prevented?

-          Has this ever happened before?

-          Currently, what are you doing about it?

-          When will the problem be solved?

-          How will you prevent this from happening again?

-          Did you know this was going to happen?

-          What would you like to say to those affected?

  • For Crisis Management, Have a designated person in your company to answer questions from the press.  In an extreme crisis situation, the CEO or the Chairman of the company should preferably be the main spoke person in order to project an honest and open attitude.
  • When dealing with reporters from the tabloids, please ensure you handle tricky questions carefully. Never release information despite saying it’s “off the record”, because it will be published. Avoid being drawn into a situation where you have to answer a YES or NO.  Be prepared for open ended questions and prepare a list of FAQs or Frequently-asked Questions.
  • Try your best to avoid having negative press publicity. The negative impact will remain in the minds of the public for a long time. Always remember if bad press happen once, it is an incident. If it happens twice, it is a coincidence. If it happens 3 times, it has a pattern! Having it 4 times means it has become a lifestyle!

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Romancing the Media for Business (Positive Business Minute) – Radio 938live

The month of June is an exciting month for me as I am invited to be the speaker for Positive Business Minute, a special production by radio 938live managed by producer/Presenter Stanley Leong. Over 22 days, I will be sharing 1-2 minutes of tips each day on how Business can leverage on the mass and new media for publicity. Yes! Your relationship with the media as a business entity is like a romance between a couple. Knowing what each other need and saying the right thing at the right time is extremely important to get the message across.

The topics are as follows:

Mass Media

1 Jun – Understanding media and publicity for your business

2 Jun – How to maintain a positive relationship with the media and press?

3 Jun – Preparing your Press Release / Media Alert

4 Jun – About Press Release and Media Alert

7 Jun – Preparing for Radio interview

8 Jun – Preparing for TV interview

9 Jun – The Art of Pitching

10 Jun – Organising a Press Conference

11 Jun – Effective Crisis Management Skills

14 Jun – A final word on Effective Media management (part 1)

15 Jun – A final word on Effective Media management (part 2)

Social Media / New Media

16 Jun -  Introduction to Social Media or New Media

17 Jun – Interesting statistics about Social Media for your business consideration

18 Jun – The ROI of Social Media : Is it measurable?

21 Jun – 10 Keys to Social Media success

22 Jun – 5 phases of Strategic approach to Social Media

23 Jun – Overview of social media tools & Linkedin

24 Jun – Using Facebook for Business

25 Jun – Social Media File-sharing tools (Part 1)

28 Jun Social Media File-sharing tools (Part 2)

29 Jun – Social Media Publishing Tools

30 Jun – Social Media Collaboration Tools

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