Leveraging on Social Media Workshop

More information : http://hrmskills.com/socialmedia/

Leveraging on Social Media Workshop

28 January 2011, – Hotel Grand Pacific

Introduction

Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence.

Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized marketing, service, sales, and branding will find it increasingly difficult to learn, adapt, and magnetize customers, prospects as well as their influencers

In this one day workshop, participants will learn about:

# The Social Media Landscape – Content, Conversation and Communities
# The Social Media Strategy Map – The Art of Getting Your Company ready for Social Media
# The Social Media Engagement Cycle – Join, Create, Share, Interact, Monitor, Listen

Outlines

  • Introduction of Social Media
  • Establish your network by mastering social networking tools like Facebook & Linkedin
  • Communicate your brand by publishing on media sharing platforms
  • Share your contents through News & Bookmarking tools
  • Engaging all stakeholders through Micro-Blogging
  • Master the Art of Blogging
  • Monitor your brand through syndication and aggregation
  • Benefits of Attending

  • Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
  • Integrating social media tools into your internal and external communications practices
  • Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
  • Measuring the effectiveness of your social media strategy and determining its value within your organization
  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
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