The importance of Content on Social Media

If social media strategy is a game of chess, Content will be the King on the chest board.

Broadly speaking, There are 3 main types of Content : Original, Co-created and User-generated.

In the Web 1.0 era, all commercial messages are taken in its entirety without question.

In Web 2.0 where interactivity is the key,  the social media community no longer make buying decision based on  original content like advertising campaigns, regular promotion, celebrities’ endorsement, brochures, exhibition, etc.

Social Media has shifted the power of broadcasting to anyone who can create his unique content on their own.

No longer will companies be able to dominate the market space with original content without some forms of collaboration with the social brand ambassadors.

This collaboration gives rise to co-created content on social platforms through videos and pictures. In original content, the focus is on the Product.

Co-created Content is often produced with collaboration among different stakeholders in the social media community.

There are still some levels of control over such content.

User-generated Content is the most creative and convincing content of all as it is produced entirely and jointly by different target audiences.

A company usually have no control at all of its development and extent of reach.

In all user-generated content, the focus is on the brand’s popularity.

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Today is a great day as I was just told that has accepted my requested for listing as “Ideasandrew SgBblog


Started by Singaporeans. For Singapore.

They took roots in early 2004, started off as a community site and forum for Singapore bloggers to meet and get to know each other.

July 2004, they hosted a2e blog diary of 2 cyclists who cycled from Artic 2 Equator. SK and Sean shared their tales from Finland back to Singapore. By Jan 2006, after 25 countries, >23,000km and 17 months & 21 days, they finally made it BACK!

Since Sept 2006, SGBlog was relaunched as “The Singapore’s Blog directory” to provide local bloggers an avenue to promote their blogs and as an useful resource for fellow bloggers or international readers to find blogs written by Singaporeans.

In April 2007, they upgraded our directory to provide much improve listing features that allow blogs to be better search & more clearly listed. They enable members or visitors to review blogs and make it easy to recommend them to friends.

Over a period of 1 year, they have over 1300+ Singapore blog listings in over 186 categories. Thank you for all your wonderful support as they continue striving to be the most comprehensive and useful Singapore blog directory!



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Do Singles in Singapore need another Campaign to settle down?

There was a time 5 years ago, a foreign press reported a story about Singaporean being the best in the world in terms of competitiveness, efficiency and high-standard of living. The headline was “Singaporean can do anything except dating!”

My initial reaction was a rush of anger because there are plenty of dating going on, just not many of them wanting to settle down.

Singletons in Singapore must start dating early in their lives to order to have higher chance of finding a life partner. The older one a man or a woman get, the harder for him/her to be motivated just by a TV ad or a campaign. Expectation changes but the management of that expectation hardly.

Singles must realise that there is no perfect one out there. The key is not to find the right one but to be the right one when the suitable one comes along.

The first 10 years after the inception of SDU from 1984, they have enjoyed great success in pairing singles up (commonly known as success rate). That was also the time where there were no mobile phones, MSN, SMS to go along. Choices were limited, decision-making were simple.

From 1994 till 2004 with the booming of internet age, technology has made communication channels more accessible. Ironically, we didn’t communicate any better. With online dating sites, the choices are bountiful, the playing fields are bigger, more dating going on but less marriages.

Romancing Singapore came around that time hoping to use media and campaign to encourage more sparks among the singles. In 2005, with the help of the private sector, it has been a festival to be celebrated once a year. Eventually it becomes a social networking style through the emergence of a portal riding on the wave of the social media.

Social media is the new age of social interaction. We do not need another campaign, we just more encouragement to the Gen Z (1990 –onwards) to settle down early in life.

We have come a long way moving away from the government trying to do their part in solving the ageing population problem. Having another campaign now will set Singapore 5-8 years back. Is this campaign Romancing Singapore 2.0? if yes, why was Romancing Singapore obsolete in the first place?

Most singles in their 20s do not feel the sense of urgency to settle down, they only do when their friends are all married. When you are in the 20s, you are in demand, when you are in middle 30s, you join the supply curve. We are always told that singles are just too busy to socialize and they need help. Being in this line for 5 years, I find that the opposite is true. Many singles have too many opportunities meeting other singles but somehow just cannot find the right match for whatever reasons.

The private personalised dating agencies are doing a great job organising events and arranging dates based on criteria. The government should be looking into coaching social match makers to develop good advocates. Using the right social media content and conversation, the mindset can be changed hopefully in the next 5 years.

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Andrew becomes an associate trainer in SCCCI

Developing a Winsome Social Media Strategy for SMEs

Date: 18 August 2010, Wednesday
Time: 9am-5pm (Registration starts at 8.30am)
Venue: SCCCI Conference Room, Level 2,
47 Hill Street
Fee: SCCCI Member-$180; Non-member-$200

Learn about:
 Overview of New Media : Content, Conversion & Communities
 Aligning new media strategy to its business strategy
 Identifying different applications for different information
 Mastering the art of conversation, instead of campaign
 Adhering to best practices and landscape of social media

[slideshare id=4864527&doc=20100818socialmediaworkshop-100729061035-phpapp02&type=d]

Implementing a Winning Social Media Strategy for your Organisation

Date: 19 August 2010, Thursday
Time: 9am-5pm (Registration starts at 8.30am)
Venue: SCCCI Conference Room, Level 2,
47 Hill Street
Fee: SCCCI Member-$180; Non-member-$200

Learn about:
 Planning the social media presence of your organisation
 Implementing the plan with right platforms and content management
 Monitoring the feedback and on different tools

[slideshare id=4864528&doc=20100819socialmediaworkshop-100729061049-phpapp02&type=d]

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10 Keys to Social Media Success

  • Experiment different platforms.
  • Experiment different platforms personally before doing it professionally
  • Try a variety of social media tools
  • Be yourself, make some friends, and share your content
  • Device a strategic approach to social Media (more on this in the next segment)

  • Research and Listen
  • Find out where your audience is engaged in  and identify the influencers
  • Read industry blogs (including comments)
  • Google your company name & your competition
  • Find tools that can help you ‘listen’
  • Be open, transparent and honest.
  • Avoid puffery. (people will ignore it)
  • Avoid evasion and lying (people won’t ignore it)
  • Companies have watched their biggest screw-up rise to the top 10 of a Google search
  • Admit your mistakes right away
  • Share your content freely
  • Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media
  • Make your content easy to share
  • Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend
  • Be personal and act like a person:
  • Don’t shout. Don’t broadcast. Don’t brag.
  • Speak like yourself – not a corporate marketing script or press secretary
  • Personify your brand – give people something they can relate to.
  • Contribute in a meaningful way
  • Think like a contributor, not a marketer
  • Consider what is relevant to the community before contributing
  • Don’t promote your product on every post
  • Win friends by promoting other people’s content if it interests you

  • See every crisis and criticism as an opportunity to communicate your brand
  • Don’t try to delete or remove criticism (it will just make it worse)
  • Listen to your detractors
  • Admit your shortcomings
  • Work openly towards an explanation and legitimate solution
  • Be pro active
  • Don’t wait until you have a campaign to launch – start planning and listening now
  • Build relationships so they’re ready when you need them

  • Realise that you cannot do everything yourself
  • You need buy in from everyone in the organization
  • Convince your CEO that social media is relevant to your organization
  • Get your communications team together, discuss the options, then divide and conquer
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Romancing the Media for Business (Positive Business Minute) – Radio 938live

The month of June is an exciting month for me as I am invited to be the speaker for Positive Business Minute, a special production by radio 938live managed by producer/Presenter Stanley Leong. Over 22 days, I will be sharing 1-2 minutes of tips each day on how Business can leverage on the mass and new media for publicity. Yes! Your relationship with the media as a business entity is like a romance between a couple. Knowing what each other need and saying the right thing at the right time is extremely important to get the message across.

The topics are as follows:

Mass Media

1 Jun – Understanding media and publicity for your business

2 Jun – How to maintain a positive relationship with the media and press?

3 Jun – Preparing your Press Release / Media Alert

4 Jun – About Press Release and Media Alert

7 Jun – Preparing for Radio interview

8 Jun – Preparing for TV interview

9 Jun – The Art of Pitching

10 Jun – Organising a Press Conference

11 Jun – Effective Crisis Management Skills

14 Jun – A final word on Effective Media management (part 1)

15 Jun – A final word on Effective Media management (part 2)

Social Media / New Media

16 Jun -  Introduction to Social Media or New Media

17 Jun – Interesting statistics about Social Media for your business consideration

18 Jun – The ROI of Social Media : Is it measurable?

21 Jun – 10 Keys to Social Media success

22 Jun – 5 phases of Strategic approach to Social Media

23 Jun – Overview of social media tools & Linkedin

24 Jun – Using Facebook for Business

25 Jun – Social Media File-sharing tools (Part 1)

28 Jun Social Media File-sharing tools (Part 2)

29 Jun – Social Media Publishing Tools

30 Jun – Social Media Collaboration Tools

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Are You My Type – Single ladies Workshop on Enneagram

The Perfectionist (the One)

Perfectionists are realistic, conscientious, and principled. They strive to live up to their high ideals.

What I Like About Being a One

  • being self-disciplined and able to accomplish a great deal
  • working hard to make the world a better place
  • having high standards and ethics; not compromising myself
  • being reasonable, responsible, and dedicated in everything I do
  • being able to put facts together, coming to good understandings, and figuring out wise solutions
  • being the best I can be and bringing out the best in other people

What’s Hard About Being a One

  • being disappointed with myself or others when my expectations are not met
  • feeling burdened by too much responsibility
  • thinking that what I do is never good enough
  • not being appreciated for what I do for people
  • being upset because others aren’t trying as hard as I am
  • obsessing about what I did or what I should do
  • being tense, anxious, and taking things too seriously

Ones as Children Often

  • criticize themselves in anticipation of criticism from others
  • refrain from doing things that they think might not come out perfect
  • focus on living up to the expectations of their parents and teachers
  • are very responsible; may assume the role of parent
  • hold back negative emotions (“good children aren’t angry”)

Ones as Parents

  • teach their children responsibility and strong moral values
  • are consistent and fair
  • discipline firmly

How to Get Along with Me

  • Take your share of the responsibility so I don’t end up with all the work.
  • Acknowledge my achievements.
  • I’m hard on myself. Reassure me that I’m fine the way I am.
  • Tell me that you value my advice.
  • Be fair and considerate, as I am.
  • Apologize if you have been un-thoughtful. It will help me to forgive.
  • Gently encourage me to lighten up and to laugh at myself when I get uptight, but hear my worries first.

The Helper (the Two)

Helpers are warm, concerned, nurturing, and sensitive to other people’s needs.

What I Like About Being a Two

  • being able to relate easily to people and to make friends
  • knowing what people need and being able to make their lives better
  • being generous, caring, and warm
  • being sensitive to and perceptive about others’ feelings
  • being enthusiastic and fun-loving, and having a good sense of humor

What’s Hard About Being a Two

  • not being able to say no
  • having low self-esteem
  • feeling drained from overdoing for others
  • not doing things I really like to do for myself for fear of being selfish
  • criticizing myself for not feeling as loving as I think I should
  • being upset that others don’t tune in to me as much as I tune in to them
  • working so hard to be tactful and considerate that I suppress my real feelings

Twos as Children Often

  • are very sensitive to disapproval and criticism
  • try hard to please their parents by being helpful and understanding
  • are outwardly compliant
  • are popular or try to be popular with other children
  • act coy, precocious, or dramatic in order to get attention
  • are clowns and jokers (the more extroverted Twos), or quiet and shy (the more introverted Twos)

Twos as Parents

  • are good listeners, love their children unconditionally, and are warm and encouraging (or suffer guilt if they aren’t)
  • are often playful with their children
  • wonder: “Am I doing it right?” “Am I giving enough?” “Have I caused irreparable damage?”
  • can become fiercely protective

How to Get Along with Me

  • Tell me that you appreciate me. Be specific.
  • Share fun times with me.
  • Take an interest in my problems, though I will probably try to focus on yours.
  • Let me know that I am important and special to you.
  • Be gentle if you decide to criticize me.

The Achiever (the Three)

Achivers are energetic, optimistic, self-assured, and goal oriented.

What I Like About Being a Three

  • being optimistic, friendly, and upbeat
  • providing well for my family
  • being able to recover quickly from setbacks and to charge ahead to the next challenge
  • staying informed, knowing what’s going on
  • being competent and able to get things to work efficiently
  • being able to motivate people

What’s Hard About Being a Three

  • having to put up with inefficiency and incompetence
  • the fear on not being — or of not being seen as — successful
  • comparing myself to people who do things better
  • struggling to hang on to my success
  • putting on facades in order to impress people
  • always being “on.” It’s exhausting.

Threes as Children Often

  • work hard to receive appreciation for their accomplishments
  • are well liked by other children and by adults
  • are among the most capable and responsible children in their class or school
  • are active in school government and clubs or are quietly busy working on their own projects

Threes as Parents

  • are consistent, dependable, and loyal
  • struggle between wanting to spend time with their children and wanting to get more work done
  • expect their children to be responsible and organized

How to Get Along with Me

  • Leave me alone when I am doing my work.
  • Give me honest, but not unduly critical or judgmental, feedback.
  • Help me keep my environment harmonious and peaceful.
  • Don’t burden me with negative emotions.
  • Tell me you like being around me.
  • Tell me when you’re proud of me or my accomplishments.

The Romantic (the Four)

Romantics have sensitive feelings and are warm and perceptive.

What I Like About Being a Four

  • my ability to find meaning in life and to experience feeling at a deep level
  • my ability to establish warm connections with people
  • admiring what is noble, truthful, and beautiful in life
  • my creativity, intuition, and sense of humour
  • being unique and being seen as unique by others
  • having aesthetic sensibilities
  • being able to easily pick up the feelings of people around me

What’s Hard About Being a Four

  • experiencing dark moods of emptiness and despair
  • feelings of self-hatred and shame; believing I don’t deserve to be loved
  • feeling guilty when I disappoint people
  • feeling hurt or attacked when someone misunderstands me
  • expecting too much from myself and life
  • fearing being abandoned
  • obsessing over resentments
  • longing for what I don’t have

Fours as Children Often

  • have active imaginations: play creatively alone or organize playmates in original game s
  • are very sensitive
  • feel that they don’t fit in
  • believe they are missing something that other people have
  • attach themselves to idealized teachers, heroes, artists, etc.
  • become antiauthoritarian or rebellious when criticized or not understood
  • feel lonely or abandoned (perhaps as a result of a death or their parents’ divorce)

Fours as Parents

  • help their children become who they really are
  • support their children’s creativity and originality
  • are good at helping their children get in touch with their feelings
  • are sometimes overly critical or overly protective
  • are usually very good with children if not too self-absorbed

How to Get Along with Me

  • Give me plenty of compliments. They mean a lot to me.
  • Be a supportive friend or partner. Help me to learn to love and value myself.
  • Respect me for my special gifts of intuition and vision.
  • Though I don’t always want to be cheered up when I’m feeling melancholy, I sometimes like to have someone lighten me up a little.
  • Don’t tell me I’m too sensitive or that I’m overreacting!

The Observer (the Five)

Observers have a need for knowledge and are introverted, curious, analytical, and insightful.

What I Like About Being a Five

  • standing back and viewing life objectively
  • coming to a thorough understanding; perceiving causes and effects
  • my sense of integrity: doing what I think is right and not being influenced by social pressure
  • not being caught up in material possessions and status
  • being calm in a crisis

What’s Hard About Being a Five

  • being slow to put my knowledge and insights out in the world
  • feeling bad when I act defensive or like a know-it-all
  • being pressured to be with people when I don’t want to be
  • watching others with better social skills, but less intelligence or technical skill, do better professionally

Fives as Children Often

  • spend a lot of time alone reading, making collections, and so on
  • have a few special friends rather than many
  • are very bright and curious and do well in school
  • have independent minds and often question their parents and teachers
  • watch events from a detached point of view, gathering information
  • assume a poker face in order not to look afraid
  • are sensitive; avoid interpersonal conflict
  • feel intruded upon and controlled and/or ignored and neglected

Fives as Parents

  • are often kind, perceptive, and devoted
  • are sometimes authoritarian and demanding
  • may expect more intellectual achievement than is developmentally appropriate
  • may be intolerant of their children expressing strong emotions

How to Get Along with Me

  • Be independent, not clingy.
  • Speak in a straightforward and brief manner.
  • I need time alone to process my feelings and thoughts.
  • Remember that If I seem aloof, distant, or arrogant, it may be that I am feeling uncomfortable.
  • Make me feel welcome, but not too intensely, or I might doubt your sincerity.
  • If I become irritated when I have to repeat things, it may be because it was such an effort to get my thoughts out in the first place.
  • don’t come on like a bulldozer.
  • Help me to avoid my pet peeves: big parties, other people’s loud music, overdone emotions, and intrusions on my privacy.

The Questioner (the Six)

Questioners are responsible, trustworthy, and value loyalty to family, friends, groups, and causes. Their personalities range broadly from reserved and timid to outspoken and confrontative.

What I Like About Being a Six

  • being committed and faithful to family and friends
  • being responsible and hardworking
  • being compassionate toward others
  • having intellect and wit
  • being a nonconformist
  • confronting danger bravely
  • being direct and assertive

What’s Hard About Being a Six

  • the constant push and pull involved in trying to make up my mind
  • procrastinating because of fear of failure; having little confidence in myself
  • fearing being abandoned or taken advantage of
  • exhausting myself by worrying and scanning for danger
  • wishing I had a rule book at work so I could do everything right
  • being too critical of myself when I haven’t lived up to my expectations

Sixes as Children Often

  • are friendly, likable, and dependable, and/or sarcastic, bossy, and stubborn
  • are anxious and hyper-vigilant; anticipate danger
  • form a team of “us against them” with a best friend or parent
  • look to groups or authorities to protect them and/or question authority and rebel
  • are neglected or abused, come from unpredictable or alcoholic families, and/or take on the fearfulness of an overly anxious parent

Sixes as Parents

  • are often loving, nurturing, and have a strong sense of duty
  • are sometimes reluctant to give their children independence
  • worry more than most that their children will get hurt
  • sometimes have trouble saying no and setting boundaries

How to Get Along with Me

  • Be direct and clear.
  • Listen to me carefully.
  • Don’t judge me for my anxiety.
  • Work things through with me.
  • Reassure me that everything is OK between us.
  • Laugh and make jokes with me.
  • Gently push me toward new experiences.
  • Try not to overreact to my overreacting.

The Adventurer (the Seven)

Adventurers are energetic, lively, and optimistic. They want to contribute to the world.

What I Like About Being a Seven

  • being optimistic and not letting life’s troubles get me down
  • being spontaneous and free-spirited
  • being outspoken and outrageous. It’s part of the fun.
  • being generous and trying to make the world a better place
  • having the guts to take risks and to try exciting adventures
  • having such varied interests and abilities

What’s Hard About Being a Seven

  • not having enough time to do all the things I want
  • not completing things I start
  • not being able to profit from the benefits that come from specializing; not making a commitment to a career
  • having a tendency to be ungrounded; getting lost in plans or fantasies
  • feeling confined when I’m in a one-to-one relationship

Sevens as Children Often

  • are action oriented and adventuresome
  • drum up excitement
  • prefer being with other children to being alone
  • finesse their way around adults
  • dream of the freedom they’ll have when they grow up

Sevens as Parents

  • are often enthusiastic and generous
  • want their children to be exposed to many adventures in life
  • may be too busy with their own activities to be attentive

How to Get Along with Me

  • Give me companionship, affection, and freedom.
  • Engage with me in stimulating conversation and laughter.
  • Appreciate my grand visions and listen to my stories.
  • Don’t try to change my style. Accept me the way I am.
  • Be responsible for yourself. I dislike clingy or needy people.
  • Don’t tell me what to do.

The Asserter (the Eight)

Asserters are direct, self-reliant, self-confident, and protective.

What I Like About Being a Eight

  • being independent and self-reliant
  • being able to take charge and meet challenges head on
  • being courageous, straightforward, and honest
  • getting all the enjoyment I can out of life
  • supporting, empowering, and protecting those close to me
  • upholding just causes

What’s Hard About Being a Eight

  • overwhelming people with my bluntness; scaring them away when I don’t intend to
  • being restless and impatient with others’ incompetence
  • sticking my neck out for people and receiving no appreciation for it
  • never forgetting injuries or injustices
  • putting too much pressure on myself
  • getting high blood pressure when people don’t obey the rules or when things don’t go right

Eights as Children Often

  • are independent; have an inner strength and a fighting spirit
  • are sometimes loners
  • seize control so they won’t be controlled
  • fugure out others’ weaknesses
  • attack verbally or physically when provoked
  • take charge in the family because they perceive themselves as the strongest, or grow up in difficult or abusive surroundings

Eights as Parents

  • are often loyal, caring, involved, and devoted
  • are sometimes overprotective
  • can be demanding, controlling, and rigid

How to Get Along with Me

  • Stand up for yourself… and me.
  • Be confident, strong, and direct.
  • Don’t gossip about me or betray my trust.
  • Be vulnerable and share your feelings. See and acknowledge my tender, vulnerable side.
  • Give me space to be alone.
  • Acknowledge the contributions I make, but don’t flatter me.
  • I often speak in an assertive way. Don’t automatically assume it’s a personal attack.
  • When I scream, curse, and stomp around, try to remember that’s just the way I am.

The Peacemaker (the Nine)

Peacemakers are receptive, good-natured, and supportive. They seek union with others and the world around them.

What I Like About Being a Nine

  • being nonjudgmental and accepting
  • caring for and being concerned about others
  • being able to relax and have a good time
  • knowing that most people enjoy my company; I’m easy to be around
  • my ability to see many different sides of an issue and to be a good mediator and facilitator
  • my heightened awareness of sensations, aesthetics, and the here and now
  • being able to go with the flow and feel one with the universe

What’s Hard About Being a Nine

  • being judged and misunderstood for being placid and/or indecisive
  • being critical of myself for lacking initiative and discipline
  • being too sensitive to criticism; taking every raised eyebrow and twitch of the mouth personally
  • being confused about what I really want
  • caring too much about what others will think of me
  • not being listened to or taken seriously

Nines as Children Often

  • feel ignored and that their wants, opinions, and feelings are unimportant
  • tune out a lot, especially when others argue
  • are “good” children: deny anger or keep it to themselves

Nines as Parents

  • are supportive, kind, and warm
  • are sometimes overly permissive or nondirective

How to Get Along with Me

  • If you want me to do something, how you ask is important. I especially don’t like expectations or pressure.
  • I like to listen and to be of service, but don’t take advantage of this.
  • Listen until I finish speaking, even though I meander a bit.
  • Give me time to finish things and make decisions. It’s OK to nudge me gently and non-judgmentally.
  • Ask me questions to help me get clear.
  • Tell me when you like how I look. I’m not averse to flattery.
  • Hug me, show physical affection. It opens me up to my feelings.
  • I like a good discussion but not a confrontation.
  • Let me know you like what I’ve done or said.
  • Laugh with me and share in my enjoyment of life.


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