The importance of Content on Social Media

If social media strategy is a game of chess, Content will be the King on the chest board. Broadly speaking, There are 3 main types of Content : Original, Co-created and User-generated. In the Web 1.0 era, all commercial messages are taken in its entirety without question. In Web 2.0 where interactivity is the key,  […] is listed on as “Ideasandrew”

Today is a great day as I was just told that has accepted my requested for listing as “Ideasandrew” SgBblog About Started by Singaporeans. For Singapore. They took roots in early 2004, started off as a community site and forum for Singapore bloggers to meet and get to know each other. July […]

Do Singles in Singapore need another Campaign to settle down?

There was a time 5 years ago, a foreign press reported a story about Singaporean being the best in the world in terms of competitiveness, efficiency and high-standard of living. The headline was “Singaporean can do anything except dating!” My initial reaction was a rush of anger because there are plenty of dating going on, […]

Andrew becomes an associate trainer in SCCCI

Developing a Winsome Social Media Strategy for SMEs Date: 18 August 2010, Wednesday Time: 9am-5pm (Registration starts at 8.30am) Venue: SCCCI Conference Room, Level 2, 47 Hill Street Fee: SCCCI Member-$180; Non-member-$200 Learn about:  Overview of New Media : Content, Conversion & Communities  Aligning new media strategy to its business strategy  Identifying […]

10 Keys to Social Media Success

Experiment different platforms. Experiment different platforms personally before doing it professionally Try a variety of social media tools Be yourself, make some friends, and share your content Device a strategic approach to social Media (more on this in the next segment) Research and Listen Find out where your audience is engaged in  and identify the […]

Romancing the Media for Business (Positive Business Minute) – Radio 938live

The month of June is an exciting month for me as I am invited to be the speaker for Positive Business Minute, a special production by radio 938live managed by producer/Presenter Stanley Leong. Over 22 days, I will be sharing 1-2 minutes of tips each day on how Business can leverage on the mass and […]

Are You My Type – Single ladies Workshop on Enneagram

The Perfectionist (the One) Perfectionists are realistic, conscientious, and principled. They strive to live up to their high ideals. What I Like About Being a One being self-disciplined and able to accomplish a great deal working hard to make the world a better place having high standards and ethics; not compromising myself being reasonable, responsible, […]