@Andrewkwchow will be appearing on The Breakfast Show on NTV7 Malaysia on 17 Sep, 23 Sep, 7 Oct, 14 Oct – 830am to 10am – http://ow.ly/2E24Z
No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis.
There are Ten Questions a Reporter Will Want to Know in a Hard News Situation:
- What happened?
- Why did it happen?
- Was anyone injured or affected from it?
- Could this have been prevented?
- Has this ever happened before?
- Currently, what are you doing about it?
- When will the problem be solved?
- How will you prevent this from happening again?
- Did you know this was going to happen?
- What would you like to say to those affected?
For Crisis Management, Have a designated person in your company to answer questions from the press. In an extreme crisis situation, the CEO or the Chairman of the company should preferably be the main spoke person in order to project an honest and open attitude.
When dealing with reporters from the tabloids, please ensure you handle tricky questions carefully. Never release information despite saying it’s “off the record”, because it will be published. Avoid being drawn into a situation where you have to answer a YES or NO. Be prepared for open ended questions and prepare a list of FAQs or Frequently-asked Questions.
Try your best to avoid having negative press publicity. The negative impact will remain in the minds of the public for a long time. Always remember if bad press happen once, it is an incident. If it happens twice, it is a coincidence. If it happens 3 times, it has a pattern! Having it 4 times means it has become a lifestyle!Pin It
Andrew Chow founded IDEAMART (S) PTE LTD since 1994. He is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker. He won the Spirit of Enterprise Award in 2008
Andrew had more than 50 interviews and features about him and his business since 2005. During the same period, numerous valuable experiences are drawn from managing the press and media (Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc).
Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP.
This blog is to share many of my insights about Life, and Business
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