Branding Challenges

Are you a business owner and suffer from one of the following? People don’t know about your company. People don’t care about your company. People confuse you with another company. People have mis-perceptions about what you do. You are not engaging your customers. You are not enjoying media attention. You are not getting the deal […]

Introduction to Social Media 101

It is online social conversation from any content generated by people using different tools or media. Communication via social media isn’t a one to one or one to many conversation, but many to many. It is a fundamental shift in the way we communicate. The stake holders involved in such conversation can be your customers, […]

Understanding Media and Publicity for your business

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that media publicity is exclusive to big companies having a huge budget to hire public relations specialists who provide strategic counsel. Media relation is both an art and a science. […]

About Andrew Chow

Andrew Chow founded IDEAMART (S) PTE LTD since 1994. He is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker. He won the Spirit of Enterprise Award in 2008 Andrew had more than 50 interviews and features about him and his business since 2005. During the same period, numerous valuable experiences are drawn […]