6 ways to elevate your thought leadership status on social media

Andrew Chow is a Thought Leader on Social Media Strategy, DIY Public Relations and Life Coaching

Thought leader is business jargon for an entity that is recognized for having innovative ideas.

The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention

How to leverage on social media to elevate youur thought leadership status?

1.      Streamline Your Content. My forte is in Brand Communications, Social Media Strategy, Public Relations, Personal Branding and Creativity. I make sure I choose sites which can position myself best in respective domains. Keywords must be planned carefully to ensure your come on top within your competition. Prepare a posting schedule to avoid over-crowding of information within a short time.

2.      Select Your platforms. Choose platforms for article directories with good page ranking and Alexa. If you have many presentation on different topics of your forte, Slideshare is a great platform. Twitter is a must for anyone with great inspiration to share every time.

3.      Share Your Knowledge. My own experience is the best user-generated content I can put up to enrich accelerated learning among my followers and peers. Knowledge is everywhere, why not present them your own way to establish yourself as a though leader? Conduct quality survey regular to keep abreast of latest trend within your market.

4.      Simplify Your Conversation. Gone are the days where we engage in length and senseless discussion on forums. Use Twitter and learn to comment within 140 characters. We need to think, speak and listen “140″ in social media age. Typically, if you cannot think of saying your Personal Mission Statement in 7 words, you lack a strong personal branding online.

5.      Sell Your Expertise. 80% of our forte would be knowledge and 20% would be our expertise. Make others want your expertise after you have shared your knowledge. Customize the knowledge to their problem with unique solution is always a sure way to sell. Selling your expertise through electronic newsletter is acceptable as long as it happens once every 5 times.

6.      Support Your Community. Be available in as many places as you can initially. You will not know where and who your potential customers will come from. Create a portal of sort to gather them in one place so that you can do targeted customer engagement in the future. A lot of marketers have no problem generating interest, but sustaining interest is another ball game altogether.

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Is your company ready for public relations?

Is your company ready for the buzz?

How do you know if your company has high media maturity index? Use this simple assessment tool to help you measure your organization’s Media Relations maturity across 6 key success drivers. For each of the best practice, grade your company against the criteria and do a self-assessment.

1. Media Awareness

a.       Relevant, local, industry and national media know about your organization

b.      Your organization has received editorial coverage in past six months

c.       Members of your organization are  sought out as subject matter expert

2. Positioning

a.       Organization has developed a clear, well-developed position

b.      Positioning statements that clearly describe and differentiate offerings exist

c.       Positioning information (statements) have been validated externally

3. Internal Support for Media Relations

a.       Executives support an ongoing effort to secure favorable media coverage

b.      Executives, influencers and experts develop announcements & participate

c.       Organization’s potential spokespersons have received media coaching

d.      Contact info for media inquiries is clearly identified and easy to find

4. Media Relations Expertise

a.       Media relations strategy has been developed and is being executed

b.      Media relations strategy is aligned with corporate goals and objectives

c.       There is effective oversight, cooperation and accountability in place

d.      The team knows how to craft press releases and other media comm.

e.      The team understands the protocol for contacting & working with media

f.        The team is skilled at targeting relevant media & identifying opportunities

5. Media Relations Process

a.       The process in place effectively develops product, personnel, partnership

b.      The process distributes news  and stories to the media in a timely manner

c.       The process tracks results, monitoring the media for placements

d.      The process helps other departments know & exploit favorable coverage

e.      The process is opportunistic, recognizing current events and industry trends

6. Media Relations

a.       The team knows how to identify & build relationships with key media

b.      The team maintains a database of media contacts with preferences

c.       The team has regular, meaningful communication with the media

d.      The team is responsive to media inquiries

e.      The team has assembled an effective press kit and other media resources

f.        The team responsible for media relations is respected by the media

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New Course for SNEF : Media Management for Non-Public Relations Managers

(left to right) Agnes Cheng (Bata Shoe), Leonardo Wong (Singapore Chinese Orchestra), Jurcannie Yeong (Manpower Staffing Services), Oei Qi (ESTA), myself, M.K. Tan (Mitsui & Co), Ya-Ting (Multico Infracore Holdings), Soraya (Silkair), Michelle (Singapore Chinese Orchestra)

On 13 Dec, I trained a small class of 8 participants from SMEs on “Media Management for Non-Public Relations Managers”. The small class enabled me to focus on applications close to the hearts of participants with reference to their companies or industries. The course was designed by me and marketed jointly with Singapore National Employers Federation (SNEF)

The topics covered were:

1. Introduction to Mass Media

2. Establishing positive relationship with the media

  • —6 ways to build friendship
  • —Press Release: What else are Keys besides Key Messages
  • —4 phases of preparing for interview: Person & Radio

3. Delivering the creative pitch

  • —Prepare a yearly overall media publicity plan
  • —Building your media database
  • —Strategies of pitching
  • —Corporate Social responsibility
  • —Survey for Insights
  • —The Insider, Current Affair, Thematic Event
  • —Love/$/Sex

4. Preparing for event coverage

  • —Customers/ Venue/ Sponsors

5. Executing a Media Crisis Management Plan

  • —10 Hard Questions and Answers
  • — The Management of Social Media in Crisis Management

[slideshare id=5691046&doc=mediamanagementfornon-prmgrs-101107011858-phpapp01&type=d]

Anyone who is keen on the next course can contact Shirlin – shirlin_lee@snef.org.sg

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The importance of Persona Management in Social 3.0 for Business

I am grateful to Felix and Roland for inviting me to speak at their inaugural Entrepreneur Workshop organised by Catalyst Connector on 16 Sep. Persona Management is first of the 3-part series of workshop aimed at challenging entrepreneurs and business owners to do brand audit, brand management and eventual brand communication.

I shared on the 8Ps of Persona Management

1. People

2. Portal

3. Partnership

4. Public Speaking

5. Publication

6. Publicity

7. Public Service

8. Prize

The presentation I did is on Slideshare and the pictures can be downloaded on Flickr

[slideshare id=5229843&doc=personamanagement-100918122130-phpapp02]

The Business of Social 3.0

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Effective Media Crisis Management Skills

No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis.

There are Ten Questions a Reporter Will Want to Know in a Hard News Situation:

-          What happened?

-          Why did it happen?

-          Was anyone injured or affected from it?

-          Could this have been prevented?

-          Has this ever happened before?

-          Currently, what are you doing about it?

-          When will the problem be solved?

-          How will you prevent this from happening again?

-          Did you know this was going to happen?

-          What would you like to say to those affected?

For Crisis Management, Have a designated person in your company to answer questions from the press.  In an extreme crisis situation, the CEO or the Chairman of the company should preferably be the main spoke person in order to project an honest and open attitude.

When dealing with reporters from the tabloids, please ensure you handle tricky questions carefully. Never release information despite saying it’s “off the record”, because it will be published. Avoid being drawn into a situation where you have to answer a YES or NO.  Be prepared for open ended questions and prepare a list of FAQs or Frequently-asked Questions.

Try your best to avoid having negative press publicity. The negative impact will remain in the minds of the public for a long time. Always remember if bad press happen once, it is an incident. If it happens twice, it is a coincidence. If it happens 3 times, it has a pattern! Having it 4 times means it has become a lifestyle!

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About Andrew Chow

Andrew Chow founded IDEAMART (S) PTE LTD since 1994. He is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker. He won the Spirit of Enterprise Award in 2008

Andrew had more than 50 interviews and features about him and his business since 2005. During the same period, numerous valuable experiences are drawn from managing the press and media (Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc).

Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP.

This blog is to share many of my insights about Life, and Business


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