6 ways to elevate your thought leadership status on social media

Thought leader is business jargon for an entity that is recognized for having innovative ideas. The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention How to […]

Is your company ready for public relations?

How do you know if your company has high media maturity index? Use this simple assessment tool to help you measure your organization’s Media Relations maturity across 6 key success drivers. For each of the best practice, grade your company against the criteria and do a self-assessment. 1. Media Awareness a.       Relevant, local, industry and […]

New Course for SNEF : Media Management for Non-Public Relations Managers

(left to right) Agnes Cheng (Bata Shoe), Leonardo Wong (Singapore Chinese Orchestra), Jurcannie Yeong (Manpower Staffing Services), Oei Qi (ESTA), myself, M.K. Tan (Mitsui & Co), Ya-Ting (Multico Infracore Holdings), Soraya (Silkair), Michelle (Singapore Chinese Orchestra) On 13 Dec, I trained a small class of 8 participants from SMEs on “Media Management for Non-Public Relations […]

The importance of Persona Management in Social 3.0 for Business

I am grateful to Felix and Roland for inviting me to speak at their inaugural Entrepreneur Workshop organised by Catalyst Connector on 16 Sep. Persona Management is first of the 3-part series of workshop aimed at challenging entrepreneurs and business owners to do brand audit, brand management and eventual brand communication. I shared on the […]

Effective Media Crisis Management Skills

No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis. There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: –          […]

About Andrew Chow

Andrew Chow founded IDEAMART (S) PTE LTD since 1994. He is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker. He won the Spirit of Enterprise Award in 2008 Andrew had more than 50 interviews and features about him and his business since 2005. During the same period, numerous valuable experiences are drawn […]