10 Keys to Social Media Success

  • Experiment different platforms.
  • Experiment different platforms personally before doing it professionally
  • Try a variety of social media tools
  • Be yourself, make some friends, and share your content
  • Device a strategic approach to social Media (more on this in the next segment)

  • Research and Listen
  • Find out where your audience is engaged in  and identify the influencers
  • Read industry blogs (including comments)
  • Google your company name & your competition
  • Find tools that can help you ‘listen’
  • Be open, transparent and honest.
  • Avoid puffery. (people will ignore it)
  • Avoid evasion and lying (people won’t ignore it)
  • Companies have watched their biggest screw-up rise to the top 10 of a Google search
  • Admit your mistakes right away
  • Share your content freely
  • Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media
  • Make your content easy to share
  • Incorporate tools that promote sharing: Share This, RSS feeds, Email a friend
  • Be personal and act like a person:
  • Don’t shout. Don’t broadcast. Don’t brag.
  • Speak like yourself – not a corporate marketing script or press secretary
  • Personify your brand – give people something they can relate to.
  • Contribute in a meaningful way
  • Think like a contributor, not a marketer
  • Consider what is relevant to the community before contributing
  • Don’t promote your product on every post
  • Win friends by promoting other people’s content if it interests you

  • See every crisis and criticism as an opportunity to communicate your brand
  • Don’t try to delete or remove criticism (it will just make it worse)
  • Listen to your detractors
  • Admit your shortcomings
  • Work openly towards an explanation and legitimate solution
  • Be pro active
  • Don’t wait until you have a campaign to launch – start planning and listening now
  • Build relationships so they’re ready when you need them

  • Realise that you cannot do everything yourself
  • You need buy in from everyone in the organization
  • Convince your CEO that social media is relevant to your organization
  • Get your communications team together, discuss the options, then divide and conquer
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