Personal Branding : YOU 2.0 on Social Media

Today, I am delighted to be informed by Slideshare that my presentation - ”Personal Branding – YOU 2.0 on Social Media ” is being tweeted more than anything else on SlideShare right now.

So they are putting it on the homepage of SlideShare (in the “Hot on Twitter” section).

 

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Andrew Chow : Professional Member in Asia Professional Speakers – Singapore (APSS)

I find it’s a great honor to be a professional member in Asia Professional Speakers – Singapore (APSS), which is an association whose membership is made up of subject experts who are already speaking and/or training professionally, and others who aspire to become professional speakers/trainers.  At the same time, I am invited by the current President Shirley Taylor, which is also the first lady President of the Association to sit in the Ex-Co to serve as a Public Relations representative.

The objectives of the Association are to :

  1. To grow, facilitate, encourage, develop and contribute to the community of speaking professionals in Singapore.
  2. To improve the standard of professional speaking by developing speaking techniques and professionalism, and sharing experiences and expertise among members.
  3. To provide opportunities for members to share their experiences and expertise with the community through seminars and public talks.
  4. To help develop the professional speaking industry and the community of speakers in Asia.
As a professional body, it’s focus will be :
  1. Expertise
    This refers to knowledge, skills and experience, with a particular emphasis on the application of this knowledge, these skills or experience.
  2. Eloquence
    This refers to the art of speaking and the use of powerful and persuasive presentations. It embodies the knowledge and skills of presenting and performing, as well as techniques for creating the proper setting for an effective presentation.
  3. Enterprise
    This refers to the skills needed to undertake a successful speaking business. It involves business management, sales and marketing, and the skills and techniques needed to generate income through speaking engagements and other revenue streams.
  4. Ethics
    This refers to the principles or standards governing the conduct of the members of the speaking profession. It is the foundation and the summation of the three other competencies. It encompasses your reputation, character, integrity, honesty and the building of trust with all of your stakeholders.
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Personal Branding : YOU 2.0 on Social Media

Mindef Shared Service has invited Karen Leong and myself to speak on “Work the headhunter Scene” and “Personal Branding : YOU 2.0 on Social Media” respectively to a group of transitional SAF senior officers at Marina Mandarin Hotel on 28 Jul, 2-5pm

My outline is :

  1. Embracing the Social Media wave
  2. Expand your social network through Facebook
  3. Enjoy the Linkedin connection with influencers
  4. Elevate your thought leadership on Twitter

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6 ways to elevate your thought leadership status on social media

Andrew Chow is a Thought Leader on Social Media Strategy, DIY Public Relations and Life Coaching

Thought leader is business jargon for an entity that is recognized for having innovative ideas.

The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention

How to leverage on social media to elevate youur thought leadership status?

1.      Streamline Your Content. My forte is in Brand Communications, Social Media Strategy, Public Relations, Personal Branding and Creativity. I make sure I choose sites which can position myself best in respective domains. Keywords must be planned carefully to ensure your come on top within your competition. Prepare a posting schedule to avoid over-crowding of information within a short time.

2.      Select Your platforms. Choose platforms for article directories with good page ranking and Alexa. If you have many presentation on different topics of your forte, Slideshare is a great platform. Twitter is a must for anyone with great inspiration to share every time.

3.      Share Your Knowledge. My own experience is the best user-generated content I can put up to enrich accelerated learning among my followers and peers. Knowledge is everywhere, why not present them your own way to establish yourself as a though leader? Conduct quality survey regular to keep abreast of latest trend within your market.

4.      Simplify Your Conversation. Gone are the days where we engage in length and senseless discussion on forums. Use Twitter and learn to comment within 140 characters. We need to think, speak and listen “140″ in social media age. Typically, if you cannot think of saying your Personal Mission Statement in 7 words, you lack a strong personal branding online.

5.      Sell Your Expertise. 80% of our forte would be knowledge and 20% would be our expertise. Make others want your expertise after you have shared your knowledge. Customize the knowledge to their problem with unique solution is always a sure way to sell. Selling your expertise through electronic newsletter is acceptable as long as it happens once every 5 times.

6.      Support Your Community. Be available in as many places as you can initially. You will not know where and who your potential customers will come from. Create a portal of sort to gather them in one place so that you can do targeted customer engagement in the future. A lot of marketers have no problem generating interest, but sustaining interest is another ball game altogether.

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Establishing strong Personal Branding online through Article Marketing by Andrew Chow

One of the many challenges to achieve respectable google ranking is in the area of backlinks to your blog. While the idea of having links exchanged is good, the quality of the incoming sites comes into play as far as Google is concerned.

If you are someone who is a thought leader or influencer in your domain, article submission to good article repository will make you more credible and enhance your online visibility.

In my previous post, I share about a list of 20 article submission sites with good page and Alexa ranking :

  1. EzineArticles -The big daddy of article directories.  If you could only choose one place to submit your articles, this would be a good choice. PR6
  2. Submit Your Article -This started as an article submission service, but has also turned into a high-quality article directory over the years.  PR4
  3. Suite101 – Another monstrous article site.  PR7
  4. Helium – An up-to-date article site.  PR6
  5. ArticleDashboard -Another staple in article directories.  PR5
  6. ArticleBase -This article directory has grown to a PR6 with lots of content and praise from article syndication experts.
  7. GoArticles -This one claims to be the largest, but I’m pretty sure #1, #3, and #4 give it a run for it’s money.  PR4
  8. WebProNews -You have to be selected to get into this one but it’s well worth the trouble.  Old and respected.  PR6
  9. SearchWarp -Free to submit and serves a lot of articles.  PR5
  10. Buzzle -A strong article directory.  PR6
  11. Isnare -Also a submission service, iSnare is another strong article directory at PR6.
  12. American Chronicle -Actually part of a network of article sites.  PR6
  13. ArticleCity -Pretty much your standard article directory.  PR5
  14. IdeaMarketers -A giant, this is much more than a simple article directory.  It is a newsletter builder and management system as well as a “home base” for authors.  PR5
  15. Site Reference -This is a content portal with article submission built-in.  PR5
  16. Article Alley -A standard article directory.  PR5
  17. TheWhir -Another strong article site.  PR6
  18. Articles Factory -Mid-level article site.  PR4
  19. SelfGrowth -Won’t find this one in auto-submission software.  Must become an “expert” first to then get access to submit articles.  PR6
  20. Amazines -Pretty standard.  Nothing fancy here.  PR3
  21. Article Snatch – It’s pretty popular, but is a “no-follow” directory.  PR5

I am happy to share that I have so far tried 3 of the above.

Over the next weeks I will try my hands on the top 5 article directories to test out the referrals from these backlinks. Based on the 80/20 rule, since the top 5 sites command a lion’s share of the market, it is wise to devote your limited resources and time on them..

Remember to give plenty of invite to other like minded business professionals who are or aspire to be a thought leader in their industry. Every one you refer to these sites will help you to have a back link to your site.

Like in everything else, you need time to see the fruits and results.

My motto in article marketing is – Streamline your content, Share your knowledge, Simplify your conversation, Sell your Expertise, Support your community.

1. Streamline Your Content. My forte is in Brand Communications, Social Media Strategy, Public Relations, Personal Branding and Creativity. I make sure I choose sites which can position myself best in respective domains.

2. Share Your Knowledge. My own experience is the best user-generated content I can put up to enrich accelerated learning among my followers and peers. Knowledge is everywhere, why not present them your own way to establish yourself as a though leader?

3. Simplify Your Conversation. Gone are the days where we engage in length and senseless discussion on forums. Use Twitter and learn to comment within 140 characters. We need to think, speak and listen “140″ in social media age.

4. Sell Your Expertise. 80% of our forte would be knowledge and 20% would be our expertise. Make others want your expertise after you have shared your knowledge. Customize the knowledge to their problem with unique solution is always a sure way to sell.

5. Support Your Community. Be available in as many places as you can initially. You will not know where and who your potential customers will come from. Create a portal of sort to gather them in one place so that you can do targeted customer engagement in the future. A lot of marketers have no problem generating interest, but sustaining interest is another ball game altogether.

 

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In Business, No News is Bad News

Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.

Media relation is both an art and a science. Knowing your basics and adding some creativity and flair will produce an effective pitch.

Understanding what constitute news and knowing what the media and press want will give your company a head start in gaining publicity. Having good publicity about your product and branding will always enhance the public perception on their value.

My first book ‘Romancing the Media for your Business” is an e-book I intend to sell online on Ipad.

Your comments and feedback is appreciated at – andrew@ideamart.com.sg

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The Social Battle of Mass Media and New Media

IMG00452-20101108-1804 IMG00453-20101108-1807

The social battle of mass and new media can be explained by these 2 advertisement on 2 different papers on the same day.

One is AirAsia announcing that it has amassed 1,000,000 fans on Facebook, while the other is Singapore’s largest publication company – Singapore Press Holdings claiming a readership of 4,000,000 in Singapore, where it’s population is officially 5,060,000 as of Jun 2010.

To understand who the ongoing competition of engaging the public, we need to understand POWER, REACH and INFLUENCE of both media.

Power is defined as the size of your supporter, fans and base. The reach is the network of your existing power. Influence is the interaction level with your reach.

While, SPH claim a bigger base (4 : 1), it has a similar reach of 4 million too. The influence it has on readership is almost one-way.

AirAsia may only have a base of 1 million; assuming each fan has only 10 friends, it has a minimum reach of 10 millions. The influence it has on its reach will depend on the interactivity level of its fan page.

In conclusion, it’s good to have a big base, better to have a good reach, and best to have a high level of influence. Mass Media provides the initial bang on any news but it is the social media which asserts the influence based on interaction with fans.

I doubt any company in Singapore will ever boast of a 4-million fan base on facebook alone.

In these 2 advertisement, AirAsia actually boast of its reach while SPH talks about its base.

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Social Media and Charity are made for each other

In my VCF-approved training for VWOs/Charity/NPOs, I am often told the biggest obstacle for Volunteer Welfare Organisations (VWOs) is the lack of support/approval from top management. Social Media is utilised in the west for raising awareness, encouraging volunteerism and increasing donation. The best VWO I find which is the fore-runner on the social media applications is Lutheran Community Care Services (LCCS) led by Executive Director Rev Daniel Ang.

They are setting up Facebook fan pages, updating fans on their events like Charity Golf, causes, fund raising status, etc. Plans are underway to create Twitter, Youtube and Flickr pages. The latest is a campaign to auction off 2 paintings of F1 drivers – Mark Webber and Fernando Alonso

In my corporate training, I encourage them to do research on 5 international charities and these may be 5 good case studies for other charities to follow

If you belong to any VWOs and would like to explore using social media, I would be glad to design a customised training for your organisation.

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[slideshare id=5690592&doc=savethechildren-101106214857-phpapp02]

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The Impact of Social Media on Online Dating Portals, Dating Agency Owners and the Singles

The rise of social media and its growing impact have more bearing on businesses which operates on “online connectivity” especially the online dating sites.

To avoid a long-drawn discussion, I summarise the different effects on online dating sites, dating agencies and the singles with the following:

Online Dating Portal

-       Online Dating sites need to be connected to social platform like Facebook through applications or Facebook connect.

-       Social media adds many more faces to a person than just an online profile picture

-       The existence of mutual friends means no more elements of mystery

-       Social media opens up new creative ways of meeting people you do not know (eg. Foursquare.com)

-       Online dating sites need to reach out to mobile community (iphone and BB) by having a mobile (scaled-down) version of their web

-       Sign up process must be made easy by using Openid log-in

Personalised Dating agency

-       Owners now have more potential candidates to source from

-       More referral checks can be done (plaxo.com & linkedin.com)

-       The presence of social groups will enable event organisers to have a core networks and motivate these to take ownership of the event (ie. One core member invite 3 others)

Singles

-       More business and pleasure can mix due to linking of professional and social accounts

-       More choices but harder decision now

-       Taboo of changing relationship status from attached to single once relationship doesn’t work out (the whole world knows)

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SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers) is on social media – Part 1

SACEOS is on Twitter, had more than 110 followers within 24 hours of its existence!

The content for 1st week will be a broad overview of our background, history and committee. The next one month will be tweeting 5 times a day for everyone of our 150 members on board.

Upcoming events like Business Missions and networking will be shared.

If you are in exhibition, convention, meetings, incentives, travel, spa, insurance, freight, hospitality, attraction, stationery, premium business, consider be a part of the SACEOS family by becoming a member today – www.saceos.org.sg

Follow us on www.twitter.com/SACEOS

The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) is the country’s established industry-trade association. It represents Singapore’s leading convention and exhibition organisers as well as the suppliers of facilities and services. Founded in 1979, SACEOS is a non-profit organisation offering members a range of educational opportunities, industry standards and a global network of business contacts

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