Why companies are not adopting social media?

There are 10 main reasons why many companies are not embracing social media as part of their business strategy. Interestingly, they all begin with the letters which form the word SOCIAL MEDIA S – Strategy. Companies do not have a clear game plan, not sure of their target audience and objectives of being on social […]

The importance of Content on Social Media

If social media strategy is a game of chess, Content will be the King on the chest board. Broadly speaking, There are 3 main types of Content : Original, Co-created and User-generated. In the Web 1.0 era, all commercial messages are taken in its entirety without question. In Web 2.0 where interactivity is the key,  […]

6 ways to elevate your thought leadership status on social media

Thought leader is business jargon for an entity that is recognized for having innovative ideas. The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that magazine who had business ideas that merited attention How to […]

Give some Thought to your Buzz, ThoughtBuzz will help you make sense of the Buzz on Social Media – Andrew Chow

  Social Media Monitoring of your Brand Frequently, in my social media corporate training, I emphasize the point that social media monitoring and feedback is the only function with social media strategy a company should outsource. This is to maintain objectivity and helps to broaden our scope of living in our own box and failing […]

Developing Brand Ambassadors for Hong Kah Point through Social Media Journalists : Bloggers

The importance of Social Media for Business Social media brings about a fundamental shift in communications from corporate to peers (social networking) It’s no longer about brands crafting key messages through public relations or creating a punchline for marketing. It is about social influence and advocate from a 3rd party’s voice that bring about credibility […]

Leveraging on Social Media Workshop

More information : http://hrmskills.com/socialmedia/ Leveraging on Social Media Workshop 28 January 2011, – Hotel Grand Pacific Introduction Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence. Today, there are businesses that engage in social media and those that do not. Those at least […]

Walking with Dinosaurs – A Small step for Andrew, A Big Leap in using Social Brand Ambassadors

Who says “Walking with Dinosaurs” is just for children? The adults love them just as much especially when they stand 9m tall with heads almost touching the ceiling of the Singapore Indoor Stadium. On 1 Dec, 4000 people were among the very first group to watch the international acclaimed theatrical production – Walking with Dinosaurs. […]

Andrew becomes an associate trainer in SCCCI

Developing a Winsome Social Media Strategy for SMEs Date: 18 August 2010, Wednesday Time: 9am-5pm (Registration starts at 8.30am) Venue: SCCCI Conference Room, Level 2, 47 Hill Street Fee: SCCCI Member-$180; Non-member-$200 Learn about:  Overview of New Media : Content, Conversion & Communities  Aligning new media strategy to its business strategy  Identifying […]