How to implement a Social Media Readiness Assessment of your company

There are 8 key categories of 42 Best Practices each to answer before any company wish to fully embark on using social media to connect with the public.

Senior Management

  • Senior Management is interested in leveraging Social Media as a new marketing channel
  • Senior Management understands that Social Media is a long term priority
  • Senior Management is prepared to contribute to social media content development (blog postings, press interviews, etc.)
  • Senior Management is interested in taking the feedback from customer views and other data to make changes in the organization
  • Senior Management is willing to provide the resources necessary in order to get the social media program off the ground (budget, staff etc.)

Social Media Knowledge Level of the Company

  • We understand which social media channels are available and which are the best fit for our organization
  • We have a solid understanding of how our employees and executives are currently using Social Media
  • We have read industry-based reports and benchmarking studies on Social Media
  • We have attended conferences and networked with colleagues to gain a better understanding of how they plan on implementing Social Media
  • We have joined Social Media peer groups to learn more about how we can leverage Social Media
  • We subscribe to Mashable or other Social Media educational sites

Customer Engagement Level

  • Dedicated online community groups (Facebook, Linked In, MySpace, etc.) already exist for our industry or product types
  • We have a company profile on Social Media networking sites such as LinkedIn, Facebook, etc.
  • Our subscriber list is growing among the various forms of Social Media currently being used (Twitter, Online Newsletter, etc.) and we know how large our reach is online
  • We regularly contribute to online discussions (forums, blogs, etc.)
  • We know if our audiences tone is positive, neutral, or negative on 3rd party sites
  • Our audience (customers, prospects, etc) regularly make comments on our postings

Competitive Insight Analysis

  • We have audited our top competitors online strategy, evaluated their maturity and have a basic idea of what they are doing with Social Media
  • We regularly track our competitors (# of Blog Postings, Comments, Twitter Followers, Facebook Group Members, etc.)
  • We monitor competitive social media changes and updates daily
  • We provide competitive positioning information to our product management group
  • We have joined our competitors online community and networking groups

Staff and Resources Allocation

  • We have defined roles and responsibilities for people in our organization who are involved with Social Media
  • We have a dedicated internal point person to manage our Social Media program
  • We have consulted with Social Media experts to ensure our programs success
  • We have an industry thought leader who contributes to our blog postings
  • We have consulted with our IT department to get their input on technology selections
  • We have developed and provided a training program to employees and contractors

Plan and Channel Selection

  • We have created and presented a social media channel map which highlights how we will use Social Media
  • We have a defined strategy with clear objectives, targets, initiatives and measures
  • We have analyzed and prioritized our Social Media channel options and have consensus on which opportunities pursue first
  • We have evaluated and selected technology solutions for implementing our Social Media program
  • We have developed a project plan with timelines, deliverables and milestones
  • We have communicated our Social Media plan to our employees

Process Documentation

  • We have incorporated and integrated Social Media into our normal marketing mix (product launches, marketing plans, customer service, etc.)
  • We have developed a calendar for selecting topics and organizing Social Media communications
  • We have defined the frequency for updating our Social Media channels (blog, twitter, Facebook, etc.)
  • We have a regularly scheduled meeting to discuss our Social Media program (topics, results, competitive insights, new opportunities, etc.)

Governance Measurement

  • We have a policy to govern the use of Social Media with our employees, contractors, prospects and customers
  • We use a dashboard to report on our top Social Media metrics
  • We communicate the results of our Social Media program to Senior Management on a regular basis
  • We have documented the Terms of Use and Privacy Policy for the Social Media applications that we provide
Pin ItFollow Me on Pinterest

Social Media and Charity are made for each other

In my VCF-approved training for VWOs/Charity/NPOs, I am often told the biggest obstacle for Volunteer Welfare Organisations (VWOs) is the lack of support/approval from top management. Social Media is utilised in the west for raising awareness, encouraging volunteerism and increasing donation. The best VWO I find which is the fore-runner on the social media applications is Lutheran Community Care Services (LCCS) led by Executive Director Rev Daniel Ang.

They are setting up Facebook fan pages, updating fans on their events like Charity Golf, causes, fund raising status, etc. Plans are underway to create Twitter, Youtube and Flickr pages. The latest is a campaign to auction off 2 paintings of F1 drivers – Mark Webber and Fernando Alonso

In my corporate training, I encourage them to do research on 5 international charities and these may be 5 good case studies for other charities to follow

If you belong to any VWOs and would like to explore using social media, I would be glad to design a customised training for your organisation.

[slideshare id=5690603&doc=nspcc-101106215221-phpapp01]

[slideshare id=5690599&doc=maratriangle-101106215048-phpapp02]

[slideshare id=5690598&doc=amnestyinternational-101106215022-phpapp02]

[slideshare id=5690594&doc=actionaid-101106214947-phpapp02]

[slideshare id=5690592&doc=savethechildren-101106214857-phpapp02]

Pin ItFollow Me on Pinterest

What Klout says about Twitter account : Andrewkwchow

About Klout Score

The Klout Score is a numerical representation of the size and strength of a person’s sphere of influence on Twitter. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.

The Klout Score is a factor of over 25 variables broken into three categories; True Reach, Amplification Score and Network Score.

The size of your sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Score is the likelihood that your messages will generate retweets or spark a conversation. If your engaged followers are highly influential, you’ll have a high Network Score. The Klout score is highly correlated to link clicks, comments and retweets.

The Klout Score calculation is based on a rolling 30 day range from your last calculation date.

http://www.klout.com

Pin ItFollow Me on Pinterest

Become a fan of IdeasAndrew, the coach for Personal Branding, Public Relations and Social Media

Become a fan of IdeasAndrew, the coach for Personal Branding, Public Relations and Social Media – http://ow.ly/2LMzP

a.       Social Networking

1.       Facebook – http://www.facebook.com/profile.php?id=1081391088&ref=name

2.       Windows Live – beulahsg@hotmail.com

b.      Business Networking

1.       Linkedin – http://sg.linkedin.com/in/ideasandrew

2.       Plaxo http://ideasandrew.myplaxo.com/

3.       Ning – https://www.xing.com/profile/Andrew_Chow

4.       Skype – ideasandrew

c.       Social Media Sharing

1.       Flickr Collection  - http://www.flickr.com/photos/ideasandrew/

2.       Youtube Channel – http://www.youtube.com/user/ideasandrew

3.       Slideshare – http://www.slideshare.net/ideasandrew

4.       Podomatic – http://ideasandrew.podomatic.com

d.      Social Blogging / Micro-blogging

1.       Twitter – http://twitter.com/AndrewKWChow

2.       WordPress – www.andrewchow.sg

e.       Bookmarking

1.       Delicious – http://delicious.com/Ideasandrew

2.       Bit.ly – http://bit.ly/u/ideasandrew

f.        Collaboration

1.       Wikipedia – http://en.wikipedia.org/wiki/User:Ideasandrew

2.       Meet up – http://www.meetup.com/members/11966314/

Pin ItFollow Me on Pinterest

Interesting Statistics about the Social Media

Let me share with you some interesting statistics regarding the pervasive reach of social media in Singapore and the world.

  • There are 2.4million facebook accounts registered in Singapore
  • It will take you 500 years to finish watching all the videos on youtube today
  • 1 in 8 married couples in America met through social media sites
  • There are 5 billion pictures on Flickr, about 70% of the world’s population
  • 96% of Gen Y have joined a social media site.
  • Facebook has overtaken Google in weekly traffic
  • Social media has overtaken pornography as the number one activity on the web
  • It took radio 38 years to reach 50 million users,  TV took 13 years, the internet took 4 years, and the IPOD took only 3 years.
  • If Facebook is a country today, its membership would have been the 3rd largest country today behind China and India, America is 4th.
  • Businesses do not really have a choice whether they should be on social media, the question is How Well they should be doing it.
  • 80% of the companies have used social media for recruitment
  • The fastest growing segment on Facebook is female and between 55-65 years old
  • While you are listening to Positive Business Minutes, another 25 hours of videos would have been uploaded on Youtube
  • Wikipedia has over 15 million articles, 78% of these are not even in English.
  • There are 200 million blogs in the world right now.34% of them post their opinion on products and services. So what are they saying about your brand?
  • Even traditional mass media are on Facebook and Twitter engaging their fans through feedback and discussions.
  • In summary, in social media, we do not need to look for products and services; they will come and find us.
Pin ItFollow Me on Pinterest