The importance of Persona Management in Social 3.0 for Business

I am grateful to Felix and Roland for inviting me to speak at their inaugural Entrepreneur Workshop organised by Catalyst Connector on 16 Sep. Persona Management is first of the 3-part series of workshop aimed at challenging entrepreneurs and business owners to do brand audit, brand management and eventual brand communication.

I shared on the 8Ps of Persona Management

1. People

2. Portal

3. Partnership

4. Public Speaking

5. Publication

6. Publicity

7. Public Service

8. Prize

The presentation I did is on Slideshare and the pictures can be downloaded on Flickr

[slideshare id=5229843&doc=personamanagement-100918122130-phpapp02]

The Business of Social 3.0

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