Aug 10
1

The intricacy of Brand Identity or Image association

93 Comments

The concept of flying or going smooth and easy is often exploited to depict nature, speed and efficiency by many marketers.

In this case, the picture on the left is an advertisement from SMRT on GO GREEN with SMRT. The concept is “Let’s clear the air”, a great message from a great concept on its own.

However, many on the social media especially Twitter will find this image awfully familiar.

In the picture on the right, Twitter will use this picture to depict a short over-capacity (breakdown), and encourage users to return shortly.

Twitter message – “Using doves to fetch a whale is simply to much for us to handle right now”

Consequently, 2 similar images from the same concept to bring across 2 distinct messages from 2 different companies.

Brand Identity and Images are indeed very intricate.

This entry was posted on August 1, 2010 at 10:41 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Brand Communication Brand Positioning Brand Strategy Branding Business Ideas Mass Media Publicity - Case Study by ideasandrew 93 Comments

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