Walking with Dinosaurs – A Small step for Andrew, A Big Leap in using Social Brand Ambassadors

Who says “Walking with Dinosaurs” is just for children? The adults love them just as much especially when they stand 9m tall with heads almost touching the ceiling of the Singapore Indoor Stadium. On 1 Dec, 4000 people were among the very first group to watch the international acclaimed theatrical production – Walking with Dinosaurs. It was here in Singapore for 20 shows in 12 days (2 days break)

It is also the first time, a international company has budget for social media brand management and my company was awarded to manage the social campaign for 3 months. My allotment was 200 tickets, about 5% of the entire stadium on the very first night. 40% of them were given to charity (yes, I believe we are blessed to be a blessing to others).

Some of the VIPs created many wonderful user-generated content which help to promote Walking with Dinosaurs. The show ended just last weekend will be in Hong Kong from 22 Dec – 2 Jan.

This is the first time I have activated so many social brand ambassadors and the result has been great! Social business should leverage on social media for effective marketing and positioning.

It was such a good show that even our Prime Minister Lee and wife went on 11/12 to watch it

My VIP list on 1 Dec includes:

1. Merry Riana and family (check out her youtube video on Walking with Dinosaurs)

2. Magicbabe, JC Sum and Adeline

3. My good friend and great portrait artist Ocean and family

4. Joe Augustin and family

5. Aaron and family

6. Valerie Song and family

7. Samson and family

8. Annie Chan and friend

9. Estelle and friends ( Check out her home-made “promotional” video)

10. Willy Foo and friends (check out Willy’s wonderful pictures on Walking with Dinosaurs which I think is one of the best)

11. Karen Goh and family

12. Jenny Liew and family

13. Ellian and family

14. Gladys Chung and partner

15. Sharon Tan and partner

16. Valentine Low

17. Felicia Wang

18. Gavin Choo

19. Gin Wong (check out her blog)

20 Danny Pang & Family

21. Sebestian and girlfriend

22. Eric Feng and friend

23. James Leong (my NLP instructor) and family

24. Simon Foo and family

25. Cris Lu and her mother

26. Timothy and family + relatives

27. Last but not least my mother

Companies

1. Bole Business Consultancy (proud owner of www.myheartland.com.sg)

Charity

1. Staff and client of Young Women Christian Association

2. Staff and client of Student Care Services

3. Staff and client of Lutheran Community Care Services + 2 lucky draw winners from 19 Nov Golf event.

4. Staff and client of Singapore After Care Association

5. Staff and client of WINGS

6. Staff and client of Restroom Association of Singapore

7. Staff and client of B Well

Here are some of them captured on pictures

[youtube=http://www.youtube.com/watch?v=x0gjab7k6Ow&fs=1&hl=en_US]

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