About 20 years ago, the Social Development Unit (SDU) of Singapore (now, Social Development Network) encouraged singles to enlarge their social circles by being open to introduction through friends and colleagues.
SDU started organising events since 1984, use internet for online dating shortly after 1995, created campaigns like Romancing Singapore in 2003 and passed onto public sector in 2005. In 2008, they they leave the job as event organiser to the private sector and changes their role to a mere regulatory body. Till date they have accredited more than 10 dating agencies.
The message of this campaign is still relevant today. The problem may be more complicated but the solution can still be simple. All it takes is a change of mindset and willing to step out of comfort zone to brush aside social stigma.
Truly, a timeless message for a time campaign!
How many of you remember these TV ads?