Andrew Chow is the author of Social Media 247. As a speaker, he has delivered keynotes on social media strategies in conferences throughout Asia. He has won multiple business awards and accolades; Spirit of Enterprise Award in 2008, Successful Entrepreneur Award in 2010 and Spirit of Service award from Asia Professional Speakers (Singapore) in 2012.
Tell us Andrew, what motivated you to write this book?
An expert of any domain will have added authority once he becomes an author. Therefore, my prime motivation for publishing this book is a strategic move to position myself as an expert in social media. It provides extra leverage for me to open more doors of opportunities for speaking, training, panel discussion and even publicity.
How will your readers benefit from this book?
Social Media 247 is written progressively for different people with different social media knowledge. All 34 chapters are written in bite size volume, with 10 keynotes and several questions for reflection at the end of every chapter. It doubles as a quick reference guide to almost any other topic related to social media. The book is everything about strategies and solutions, and not so much on skills.
What strategy can make me more popular on social media?
The strategy that you can adopt to become more popular is the 3Cs of engagement.
- The first C stands for Content; to create more interesting and insight content with the objective of getting more LIKES.
- The next C stands for Conversation, and it’s all about managing conversations with the right etiquette. Here, the objective is to get more COMMENTS.
- Finally, the third C stands for Community. You can build your network and increase your influence on social media by drawing people to build a community around you. The objective is to get more SHARES.
In your opinion, how will social media evolve over the next 5 to 10 years?
In the shorter term, say five years into the future, social media will impact our fundamental ways of accessing and creating information. It will eliminate middlemen and create new outsourcing opportunities. Commercially, buyers now have more power than sellers. And in 10 years’ time, social media will become a core skillset of many marketing professionals. This skillset will be a ‘must-have’ on every resume. For people who are active on social media, there will be less privacy; not only information, but the whereabouts of individuals and the situation they might be in can be accessed easily.
Where can I get a copy of Social Media 247?
This book is available in all major bookstores. It is also available for purchase at my blog. * Besides being known as the social media guru, Andrew is also an expert in public relations, branding, entrepreneurship and Enneagram Personality Profiling. Andrew’s consultancy work focuses on branding, marketing and human resources.
From Dec 2013 to Feb 2014, if you purchase “Social Media 247”, you will get a FREE CD of Andrew’s Social Media Talk Show on Malaysia radio. It is full 80 minutes of 5 episodes:
- Working with brand ambassadors
- Managing negative comments
- Identifying 9 Personalities
- Extending your social influence
- Recruiting the right candidate
Personal Word from Jacky Chua, the original author of this post:
Hello friends. I’m Jacky, the host for Coffee with Authors. Seriously, blogging had never crossed my mind and I have no idea what should I blog about. Then, it occurred to me that perhaps, I should blog in the area of my passion! I love to write, and this love for writing has taken me on a journey I least expected. Over the last three years, I have published three books. Becoming an author was something on my bucket list and now that I have accomplished that, I want to publish a book a year, for as many years as possible. As an author, I can relate to fellow authors fairly well. Therefore, I decided to dedicate this blog to all authors residing in Asia, and to find out what got them started, what kept them going, and what they envisioned as a published author. I hope that one day, you will also be inspired to start writing your story and share your expertise in the form of a published book. In the meantime, enjoy your stay and keep in touch.