What must be included in a corporate social media usage policy?

by Andrew Chow | July 4, 2019

  • 1. Purpose – it must be done to reflect your corporate beliefs, culture & philosophy.
  • 2. Scope– These guidelines include, but are not limited to, the following forms of social media like Social & Professional Networks, blogs, Micro-Blogs, Content, Social Bookmarking, Opinion Site, Multimedia Sharing, Virtual Worlds  and Social Aggregators
    • Disclaimer  which includes
    • Code of Conduct
    • Confidentiality Obligations
    • The “Terms of Use” of third party sites
    • The local legal and ethical regulations
  • 3. Personal Use of Social Media. This is a section where you state the company profile whether Facebook is allowed for work during office hours, etc.
  • 4. Use on Behalf of Company XYZ. This section will include values of the staff when it comes to  engagement with the public
    • Transparency –
    • Honesty –
    • Respectfulness –
    • Add Value –
    • Be Diligent –
    • Stay Engaged –
    • Protect your Privacy –
    • Be Polite –
    • Use Common Sense –
  • 5. Moderation Guidelines & Policy. This section generally states if moderation exist in the company and if yes, who and what response strategy will be needed.
  • 6. Media Inquiries protocol – This section refers to the standard operating procedures when it comes to mass media inquiries.

Leave a Reply

Your email address will not be published. Required fields are marked *