- 1. Purpose – it must be done to reflect your corporate beliefs, culture & philosophy.
- 2. Scope– These guidelines include, but are not limited to, the following forms of social media like Social & Professional Networks, blogs, Micro-Blogs, Content, Social Bookmarking, Opinion Site, Multimedia Sharing, Virtual Worlds and Social Aggregators
- Disclaimer which includes
- Code of Conduct
- Confidentiality Obligations
- The “Terms of Use” of third party sites
- The local legal and ethical regulations
- 3. Personal Use of Social Media. This is a section where you state the company profile whether Facebook is allowed for work during office hours, etc.
- 4. Use on Behalf of Company XYZ. This section will include values of the staff when it comes to engagement with the public
- Transparency –
- Honesty –
- Respectfulness –
- Add Value –
- Be Diligent –
- Stay Engaged –
- Protect your Privacy –
- Be Polite –
- Use Common Sense –
- 5. Moderation Guidelines & Policy. This section generally states if moderation exist in the company and if yes, who and what response strategy will be needed.
- 6. Media Inquiries protocol – This section refers to the standard operating procedures when it comes to mass media inquiries.
What must be included in a corporate social media usage policy?
by Andrew Chow | July 4, 2019
