What must be included in a corporate social media usage policy?

• 1. Purpose – it must be done to reflect your corporate beliefs, culture & philosophy.
• 2. Scope– These guidelines include, but are not limited to, the following forms of social media like Social & Professional Networks, blogs, Micro-Blogs, Content, Social Bookmarking, Opinion Site, Multimedia Sharing, Virtual Worlds  and Social Aggregators
  • Disclaimer  which includes
  • Code of Conduct
  • Confidentiality Obligations
  • The “Terms of Use” of third party sites
  • The local legal and ethical regulations
• 3. Personal Use of Social Media. This is a section where you state the company profile whether Facebook is allowed for work during office hours, etc.
• 4. Use on Behalf of Company XYZ. This section will include values of the staff when it comes to  engagement with the public
  • Transparency –
  • Honesty –
  • Respectfulness –
  • Add Value –
  • Be Diligent –
  • Stay Engaged –
  • Protect your Privacy –
  • Be Polite –
  • Use Common Sense –
• 5. Moderation Guidelines & Policy. This section generally states if moderation exist in the company and if yes, who and what response strategy will be needed.
• 6. Media Inquiries protocol – This section refers to the standard operating procedures when it comes to mass media inquiries.