Social Media 247

Social Media 247

Social media in business is no longer a choice. The advent of social media has resulted in a fundamental shift in how people communicate and interact with one another on the internet. This has a major impact on business communication, practices and processes. Social Media 247 is about how businesses can take advantage of this communication revolution to engage with customers, boost customer loyalty, and empower the community to be brand ambassadors. It is about why businesses need to treat social media as a lifestyle, 24 hours a day, 7 days a week to extract maximum value from it. No matter the size of your business, this book contains everything you need to know on social media fundamentals, applications, planning, implementation as well as its monitoring in your organisation. Each chapter ends with a Key Notes section for easy recap, as well as a Reflections section to facilitate brainstorming within your organisation.

Social 247 Media Series – #1 “Working with Social Brand Ambassadors”

Managing Negative Comments for Brands on Social Media

Social Media 247 – #3 “Identifying 9 Different Personalities on Social Media”

Social Media 247 Series – #4 “How to Extend your Social Influence to Add Value to your Resume”

Social Media 247 Series – #5 “Creative Sourcing : Using social media for recruitment”

Social Media 247 Series – #6 “Social Media for B2B versus B2C”